Details of direct train operation: low-price drainage method!

　　Low-price traffic is the voice of every shopkeeper, so how to drive traffic at low prices through the direct train? Operation details: Method! Today's main content is divided into three subsections:

　　1. Add keywords to the express train

　　1. Keyword search:

　　2. Keyword filtering:

　　After the keyword query is completed, we need to filter it. After clicking, we must first deduplicate the keyword.

　　The keywords have changed from more to less, and there are still many words that are not related to the category. Then we continue to further optimize and filter and delete all keywords that are not related to the category product in the filter box. Then export the text format file, save it, and then use it later.

　　The other ways of selecting words can also be selected using the same operation method and then removed from heavy weight. And no more.

　　3. Number of keywords:

　　A low-price traffic diversion plan is like picking up a bargain, so we need more keywords, and we need to add more than 200 keywords to promote keywords. If it is a store promotion, we need to add more than 1,000 keywords;

　　You can open up to five low-priced traffic diversion plans. If all five are opened, each of our plans can add the same keywords. For example, if Plan A uses these 200 keywords, Plan B can still use these 200 keywords, and so on.

　　If there are multiple links in a small category that want to open a low-price traffic diversion plan, then we can add multiple product promotions to each plan, and multiple links can also be the same product.

　　After the above operations, we added the keywords we just selected to the direct bus account; after adding keywords, we turned on intelligent matching. If the relevance, creative quality is not satisfactory, and the keyword quality score is too low, we will not care about it for the time being.

　　2. Bid for direct train keywords

　　When building a promotional product, we must first set the default bid.

　　1. First judge the ideal PPC and ROI that can withstand:

　　The guaranteed PPC and guaranteed ROI of each product are different, so the default bid of each product is different. It is calculated based on the PPC you can afford based on yesterday's formula and set it as the default bid.

　　2. Keyword plan bid:

　　(1) Shoes, bags and accessories are at a low price, (2-3 cents) The price of things a man buys should double.

　　(2) Categories other than shoes, bags and accessories are half priced for PPC

　　(3) For low profits (such as clearing women's clothing), the lowest price (the default minimum is 5 points). Focus on collection and purchase, buy traffic at low prices, and then open a targeted crowd plan, which will make it better to have conversions.

　　(4) High price and high profit categories offer half price of guaranteed PPC [direct conversion is lower, it is advisable to do more collection and purchase] and then open a targeted crowd plan to harvest.

　　Note: Bidding for different plans is different, so the default bid for each plan must be calculated separately.

　　3. Keywords are all low bids, which should be less than 1/3 of the industry PPC.

　　After calculating the default bid after the above operation, fill in the calculated price into the bid and set it as the default bid.

　　3. Daily limit burned out:

　　The daily limit is 30 yuan [try to burn it out], then look at the planned ROI (output ratio) plus the daily limit if it is not added:

　　1. Can burn it:

　　(1) If the ordinary category has been burned and converted or collected, add more purchases, add the daily limit, otherwise do not add it; [Preplenish the keywords before adding the daily limit, delete the words that are high-display without clicks, and then add the words]

　　(2) See the conversion rate of collection and purchases for low profits and high prices, and the reference path: (Business Consultant-Business Analysis-Traffic Map-Independent Visit)

　　2. Not finished burning:

　　(1) Add words:

　　If there are many words, 200 words are filled, and there are few words, add special words such as celebrities, Internet celebrities, etc. to assist, divide the title into words, copy the entire title to the text, find the big words, and combine them at will (two words, three words, four words, no index) OR big words with small words, and add them to the keywords.

　　(2) Add products:

　　If a product cannot burn through the daily limit, you can also add more products, up to 20;

　　(3) Price increase:

　　Increase the price means increasing the time discount ratio. Except for the plan that cannot be added to the high time discount ratio, the other four plans can increase the time discount ratio (note: the time discount cannot be reduced if it increases, so it can be gradually increased according to your own situation. Unless the weight increases, the default bid can be reduced).

　　(4) Increase traffic entrance [Key points]:

　　Add traffic entrances that were not opened in the previous five plans, such as C and D, increase crowds, E plans to increase off-site and crowds, F plans to increase mobile and off-site, and G plans to increase wireless and crowds. Note that if the increase is increased, it cannot be reduced. Unless the weight is increased, you can lower the default bid and reduce the price.

　　Through these methods, try to burn the daily limit to achieve the lowest price to buy more traffic.

　　(4) Increase traffic entrance [Key points]:

　　Add traffic entrances that were not opened in the previous five plans, such as C and D, increase crowds, E plans to increase off-site and crowds, F plans to increase mobile and off-site, and G plans to increase wireless and crowds. Note that if the increase is increased, it cannot be reduced. Unless the weight is increased, you can lower the default bid and reduce the price.

　　Through these methods, try to burn the daily limit to achieve the lowest price to buy more traffic.

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