Jack Ma once said: In the next three to five years, the sharing economy and the new Internet sales model will be the mainstream operation direction of the times. In addition, young people today have the motivation that people in the past do not have. As long as you close the door of fear behind you and try bravely, you can achieve success. If you want to be rich in life, you must follow the trend.
The review of e-commerce in 2019 has now reached the second half of the e-commerce era, from traditional business to traditional e-commerce to mobile e-commerce, from the graphic and text era to the live broadcast era, and finally to the live e-commerce and social e-commerce that everyone sees now. This is a major development trend, this is the choice of the times and the choice of e-commerce entrepreneurs now.
The "graphic and text era" has been upgraded to the "live broadcast era"
E-commerce has undergone great changes and innovations in 2019, the biggest change is the rise of live streaming. 2019 is also known as the "first year of e-commerce live streaming." The "graphic and text era" that subverts traditional e-commerce has opened up a "live broadcast era". The logic of business has undergone major changes: e-commerce is upgrading from "product" as the core to "people" as the core. It can also be understood in this way: in the future business, "who is selling goods" is often more important than "what to sell goods"!
With the development of 5G and video media, future businesses will become more and more open/real-time/transparent. Everything becomes visual, intuitive, tracked, and both the product and the people must have enough courage to face your consumers. In the future business, people's credit will be greater than the brand's credit. Behind this is the complete change in business logic: traditional business is centered on goods, and future business is centered on people.
Social e-commerce is the development trend of e-commerce
2019 is the golden age of social e-commerce. The essence of social e-commerce is the sharing economy. As social software such as WeChat that breaks the age circle becomes more and more mature, "social" is reshaping the shopping behavior model.
The concept of social e-commerce s2b2c was proposed by Professor Zeng Ming, chief of staff of Alibaba. It is a new e-commerce marketing model that empowers distributors to jointly serve customers. It also emphasized that in the future, social e-commerce will only shake the traditional e-commerce b2c model. In his New Year's Eve speech, Luo Zhenyu specifically talked about the future transactions being social, which means that business and social interaction are inseparable. Social e-commerce is the development trend of e-commerce and the general trend. In the future, social e-commerce will be everywhere! This is also because the popularity of self-media today has given social e-commerce life. From the end of 2019, 2020 will be a major turning point!
New retail, cross-border business models will rise. Cross-border business models are subverting your business "thinking"!
Internet technology closely links originally irrelevant fields, which is called "cross-border". Unlike the development of physical business, the business model formed by the "cross-border" of the Internet will spread at a speed that is lightning-proof. People who are not mentally prepared, or those who think that their industry barriers are hard enough and the entry threshold is high enough, will be subject to unexpected "Internet attacks." Those who are not ready for cross-border have long been blocked from the game. "2019 China E-commerce Development Report": Online retail sales growth slows down, lower than the global average for the first time
The report shows that this year, the growth rate of online retail sales showed a downward trend, lower than the global average for the first time, and the decline in service e-commerce was particularly obvious. From high growth to slow growth, there have been even negative growth per month in some cases, which reflects the shortcomings in service e-commerce in business models.
However, the rural sinking market still supports the growth point of e-commerce. In the first three quarters, the national rural online retail sales reached 1.2 trillion yuan, a year-on-year increase of 19.7%, 2.9 percentage points higher than the national average. Among them, the national online retail sales of agricultural products increased by 26.4% year-on-year to 282.47 billion yuan. At present, the coverage rate of township express delivery outlets across the country has reached 95% . Jack Ma once said: "Pure e-commerce is dead, and the future is new retail." Regarding the concept of new retail, players from different perspectives and actions have different actions, which has encouraged the continuous iteration of "new species".
Social retail and sharing economy in 2020 Social retail and sharing economy. We can often see these two words that many business forms have begun to transform and innovate around these two concepts. The retail behavior before the Internet emerged: I went out shopping, and I bought it while I was shopping. Such consumption behavior is generated through search, which we call search retail. When the Internet appeared, Taobao moved the search retail industry in the original real economy online. This is the grafting between the Internet and search retail in traditional retail. Recall that there was another situation in our consumption in the past: for example, I went to a restaurant for dinner and took photos with very appetizing and very tone-like photos posted on my Moments. When you see it, you find it delicious, so you ask me the address and store name, and you will immediately know which store is located, and then you can taste the food of this store. This consumption behavior is not generated through personal search, but through the social relationships and social trust between us to generate consumption and sales. This is social retail. However, the sales profits of social retail do not belong to us, but are social-based sharing, which indirectly promotes retail.
C2F mode is born
Today's e-commerce connects factories and consumers, platforms and merchants, live broadcasts and offline, and it represents the new driving force of China's economy. When the Internet develops to a certain stage, the C2F (customer-to-factory, referred to as customer-to-factory) model will inevitably be born.
Nowadays, various Internet celebrities and e-commerce brands have seized this opportunity and used social tools such as live broadcasts to perceive consumers' needs, and then collected orders and handed over to factories for production. After the product is produced, it is delivered to consumers through a powerful logistics system.
The future production method must be orders before production, which is production on demand. In the future, we will know who our consumers are before every product is produced, so that there will be no inventory in the future.
We are entering the era of "on-demand production", which not only means that the era of customized products and personalized production is coming, but the supply relationship of the entire society will also be destroyed and rebuilt.
An unthinkable new e-commerce model in 2020
The unimaginable new e-commerce model in 2020 must be the 5G mobile social retail market.
The arrival of 5G will further increase the speed of mobile terminals accessing the Internet. As traffic charges decrease, more human rights will become participants in the mobile Internet, and the combination of social e-commerce and new retail will occupy the e-commerce trend in 2020.
The emergence of social retail is eye-catching. Its main business model is to establish a WeChat APP, use community and circle of friends as important channels to develop offline store owners in the name of saving money for self-use and making money, and to conduct acquaintance marketing with social platforms (mainly WeChat) as the center. In essence, this is actually a standardized and platform-based upgrade of traditional micro-businesses. Judging from the current situation, social retail has achieved channel sinking and precise marketing to some extent.
Social e-commerce operations do have a good development trend. From the current situation and future industry development trends, social retail can only be regarded as a supplement to the segmented areas of the future retail industry. The verticalization, grouping and interest-oriented social networking can only be fully utilized in segmented areas. It is very likely to lead the development direction of new retail to achieve the ultimate segmentation of social retail.
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