Unmanned convenience stores first appear to be traditional commercial entrants and unmanned business formats that are not scaled

　　Traditional business entrants have appeared in unmanned convenience stores for the first time. Tianhong Mall Co., Ltd. (hereinafter referred to as "Tianhong Mall") unmanned convenience store opened in Shenzhen. In addition to continuing the technical means such as RFID radio frequency identification, intelligent monitoring, and online payment of other brands of unmanned convenience stores, Tianhong Unmanned Convenience Store is also operated in the form of members exclusively. Tianhong Mall said that unmanned convenience stores are part of the company's innovation and transformation and promoting the development of smart retail, and the actual results achieved in the future are still to be seen. In recent years, Tianhong Mall has tried many things in the convenience store field, but all previous projects in Jiangxi have died.

　　Tianhong Well Go Opens

　　Unmanned convenience stores are in the air, but most of them are rushing to start-ups. Traditional retailers are watching this. Now, Well Go, an unmanned convenience store with a traditional retailer background, appears in Shenzhen. Tianhong Mall issued an announcement stating that the first unmanned convenience store opened on August 8. The store is located in the southwest corner of Tianhong Building, No. 3019, Central Road (Shenzhen Bay Section), Nanshan District, Shenzhen, with an area of ​​12 square meters. Using RFID radio frequency identification, intelligent monitoring, cloud customer service, online payment and other technical means, we can effectively improve the intelligent shopping experience through fast cash registers, invisible verification, real-time connection and other services. Among them, we cooperated with Shenzhen Yuanwanggu Information Technology Co., Ltd. in RFID radio frequency identification technology.

　　It is understood that if customers want to enter Well GO, they must first complete the identification of their membership. Tianhong members can directly scan the QR code to enter through the "Hongling Scarf APP". New users must first follow Tianhong WeChat official account by scanning the code, and then they can enter after verifying their mobile phone number. From the inside of Well Go store, in the 12㎡ space, 6 sets of shelves, a wind curtain cabinet and a coffee machine are placed, and more than 300 kinds of products are displayed, including snacks, beverages, daily necessities, etc.

　　When the customer has selected the product to purchase, he can place the product in the designated cashier settlement area. The system can automatically identify the product type, quantity, amount, discount and other information, and present it on the screen. Customers can pay through three settlement methods: Hongpai (Hongling Scarf APP payment), WeChat, and Alipay. Well GO will also conduct energy-saving settings through 24-hour uninterrupted remote monitoring on 365 days to ensure indoor temperature and food safety.

　　It is worth noting that Tianhong Mall stated in the announcement that Tianhong Unmanned Convenience Store is operated exclusively in membership and is connected to the Hong Lingscarf APP. However, from the perspective of shopping process, even if you are not a member of Tianhong Mall, you can still shop by following Tianhong WeChat official account, which is not a pure membership operation.

　　Tianhong Convenience Store New

　　In fact, for Tianhong, Wellgo is not a convenience store project. In the strategy of Tianhong Shopping Mall, convenience stores are already one of the four major sectors.

　　But in terms of market expansion of convenience stores, Tianhong's performance is not satisfactory. In March this year, Tianhong Mall’s Tianhong Weiwo Convenience Store in Nanchang, Jiangxi was exposed that all stores were closed, and Jiangxi Weiwo Trading Development Co., Ltd. was also cancelled. Jiangxi Weiwo’s first convenience store opened in September 2015 and was in continuous losses until it closed down.

　　In the eyes of industry insiders, the market and the team are both reasons. As for the domestic market, the current market with relatively mature development of convenience stores is mainly concentrated in first-tier cities, and inland cities are still growing in early stages in market development and demand. From the perspective of Tianhong Shopping Mall's business, whether it is a department store, shopping mall or supermarket, it is more concentrated in relatively large businesses. Convenience stores are undoubtedly relatively new businesses, and talent construction and market grasp or business decisions are new challenges.

　　Unmanned business formats have not yet been scaled

　　As capital is scrambling to enter unmanned convenience stores, the policy level has also noticed this new business model. The Ministry of Commerce recently released the "China Convenience Store Prosperity Index Report" for the second quarter of this year. The report shows that the overall prosperity index of the convenience store industry in the second quarter was 73.95, which was higher than the boom-bust line of 23.95, and the prosperity index increased by 1.7 month-on-month, reflecting that convenience store practitioners still maintain strong confidence in the development situation of the convenience store industry. The report also specifically pointed out that the recent rise of unmanned convenience stores has played a positive role in promoting the sustainable development of the convenience store industry. Overall, based on the overall stable growth trend of the industry last year, coupled with capital investment and the rise of unmanned convenience stores, convenience store practitioners still have a relatively optimistic attitude towards development prospects and their confidence has risen steadily.

　　Especially before unmanned convenience stores are replicated on a large scale, low cost is not an easy task. According to the relevant person in charge of Tianhong Convenience Store Division, Well GO is another new retail experimental field in Tianhong. It hopes to use new technologies to help Tianhong change its business model and consumer experience. Tianhong will formulate the next plan based on operation and market conditions to effectively replicate it on a large scale. Tianhong Shopping Mall also reminded in the announcement that Tianhong unmanned convenience store is still in the trial operation stage, the market still needs to be cultivated, and the actual results achieved in the future are still to be seen.

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