My 65-point observations on the e-commerce field 2

　　31. Execution is not only driven by team culture, but also by interests.

　　32. Building an industrial chain is of course a good thing for merchants, but it is an absolute cancer for the development of the industry, because merchants who monopolize the industrial chain must obtain improper benefits through monopoly, which has nothing to do with morality and is purely market laws. Now these giants have to get into everything, which is very dangerous.

　　33. If the boss doesn’t understand management, he will inevitably fall into three difficulties: 1. Become a firefighter, exhausted and unable to do so; 2. The loss of outstanding cadres; 3. The development space encounters the ceiling. A smart boss will definitely spend time learning management instead of stubbornly.

　　34. Shared bicycles, like shared power banks, are not rational investment projects. Their demand is too low and their investment is too heavy. It is basically a matter of being too expensive to burn, and they imagined an entrepreneurial project.

　　It can be foreseen that in the field of sharing, all kinds of strange and weird images of O2O entrepreneurship that year will be reproduced.

　　35. It is better to be different than better. It is too difficult to do well, and it is relatively easy to do different things. This is also the reason why some small categories of merchants live a very comfortable life now.

　　36. As the work pressure becomes increasingly greater, it is necessary to list attention to the mental status of employees as an important work content. It is not only for morality, but also for whether employees can work hard for their boss.

　　37. There is no eternal market law. Whether it is a high-priced product or a low-priced product, whether it is a consumption upgrade or a consumption downgrade depends entirely on your market survey. Business decisions are the most taboo to "I think".

　　38. Sellers and buyers are never in opposition. Taobao’s punishment for eliminating malicious harassment of merchants does not need to pay too much attention, because it has nothing to do with serious business businesses. This is not a seller's problem, but a scum among sellers. Just like some Taobao merchants, especially small merchants, often complain about all kinds of weird and unscrupulous buyers, this is not a problem with the buyer group, but a problem with some scum. I believe that scum is always a minority. Complaints are useless, and it is serious to make good products and establish good relationships with normal buyers. Time is precious, and it is not worth wasting on a few scum.

　　39. Taking the initiative to shoulder social responsibilities has never been a loss-making business for enterprises, and the benefits are very great.

　　1) Pleasing the government is to help the government reduce the difficulty of governance. Just like paying taxes according to law, it is the best "bribery". In China, the impression points of enterprises in the eyes of the government are very important;

　　2) Pleasing the public, just as Coca-Cola’s well-known wealth is its own brand, where does the brand come from the public’s understanding. A company that "does not do good things" has very weak competitiveness.

　　3) Enhance employees' sense of belonging and mission, open up their wisdom, and have a sense of mission in their careers they are engaged in. Just like Alibaba’s anti-counterfeiting team members, they are respected by everyone because it is a meaningful thing.

　　4) It is conducive to the long-term development of the enterprise. Looking at the problem from a development perspective, something that is losing money now will definitely be worth it in the future.

　　40. In any excellent group, the fools are always the majority. 20% of outstanding people lead 80% of relatively less outstanding people to move forward. Management means coordinating the interests of the two groups.

　　41. Don’t be pretentious. The fundamental reason for service upgrade is that your product is not good enough. If you adjust your mindset, you are seducing consumers with second-rate or even third-rate products + first-rate services, not you are giving consumers more value.

　　42. Sometimes when you think about it, don’t upgrade your consumption into a brand bubble, otherwise everyone will have to finish playing.

　　43. Sometimes we should take a break and think carefully about how to make our products, instead of just knowing how to sell goods. User thinking is more important than hard work, because everyone works hard. Go out and see more and communicate more, so that you can create a truly good brand.

　　44. There are actually 3 stages in doing business:

　　In the first stage, what sellers sell and what buyers want is the logic of the traffic era;

　　The second stage is what the buyer wants and what the seller sells. This is the logic of the fan era;

　　In the third stage, sellers and buyers work together to create the products they want, which is the direction of our future efforts.

　　Merchants must have a thought: the product is not its own private property, and pay attention to the needs of fans, so that they can win-win.

　　45. I think an important reason why Chinese companies rarely have world-class great companies is that they lack a little open and cooperative spirit. They always think that they hold everything in their own hands and do everything themselves.

　　46. ​​The domestic drama with the lowest score this year was released. I watched Teacher Huang Lei’s "Late Night Cafeteria" last night. I didn’t feel that it was too bad. I just felt that something strange was always floating, and it had nothing to do with me. This is commonly known as unearthy. This is not a problem with Wu Xin or any actor's acting skills, and there is no need to respond, but the whole plot is not a story of the Chinese.

　　Of course, some young people may like this kind of sturdy and bourgeoisie, but on the one hand, there are too few people like this, and on the other hand, crayfish skewers are the daily life of these people. This sturdy is just an occasional improvement in style and is not universal.

　　Sometimes filming TV series is quite similar to product design. If you judge the user needs incorrectly, then you will be done. No matter how excellent the marketing is, no matter whether you invite half of the entertainment industry.

　　47. The differentiation of young people today is too serious. You will never know what they will like. Maybe some people like something that explodes, some people hate it so much that they want to vomit, and some people completely ignore it. The so-called idol (or brand) is not to make everyone like it, but to find someone who likes you.

　　48. When the boss reaches a certain level, he is not about money, connections, and resources, but about strategic vision. You can directly hit the essence of the event and grasp the correct direction. The resources will be called by you and your connections will surround you.

　　49. Competition among enterprises is not just a competition of hard power, but also a competition of voice and a competition of public opinion field (consumer mind). If a company loses user favorability or is ignored, it will be over. This is also the reason why companies have to fight from time to time, and it has nothing to do with grudges or for profit only.

　　50. What is the meaning of film and television works? In terms of commercialization, in this era of entertainment until death, passing the time is all the truth. Not so many people care too much, "Now is the era of using stars, not the era of actors."

　　When you scold your substitute or cut pictures, most viewers don't care.

　　When you hate the awkward acting of young and handsome guys, the audience doesn't care

　　The market decides everything, the fans and audience decides everything. This is the truth of the business society.

　　51. Young and fresh meat is the most awesome product nowadays. Just like Lu Han’s business IP, Lu Han is not Lu Han himself, but an idol product created by Lu Han himself, Lu Han Economic Company, and Lu Han fans. He concentrated the interest and emotional demands of the three parties and had great commercial value. At the same time, he is quick to die. As long as one side has problems, the entire IP will collapse instantly.

　　52. Brushing orders and smuggling letters disrupts business order. Only severe punishment is a well-known respect for merchants.

　　53. The competition in the future is to seize users. Whoever can seize users and retain users and can also provide value-added services for users, can continue to survive.

　　54. Four major trends of e-commerce in 2017: 1. In the era of mobile e-commerce, user consumption scenarios; 2. User consumption upgrades, e-commerce internationalization accelerates; 3. User population is more segmented, and e-commerce companies are diversified; 4. Social + e-commerce has a strong momentum, and the future market is promising.

　　55. User needs are multi-faceted and multi-level, but the limitations of resources and conditions determine that a single product cannot meet all the needs of users. To this end, we need to sort the needs of users and concentrate resources to solve the needs that users urgently need to meet.

　　56. User needs exist at both social and individual levels. Faced with different levels of needs, users will have different needs resolution strategies. By studying the demand response strategies adopted by users, we can see through the user's internal motivations.

　　57. The essence of business is to solve people’s needs. Consumers’ needs are changing, and you must also change. This is the unchanging thing that is well-known.

　　58. Salary is paid to people who work on a daily basis, high salary is paid to those who take responsibility, bonuses are paid to those who make achievements, equity is distributed to capable and loyal people, honor is awarded to people with ideals and ambitions, and dismissal letters will be given to people who have no results and are still unique.

　　59. Product design means that as long as there is something extraordinary, there is hope to survive, but the barrel effect of e-commerce team management is the most obvious. As long as there is a problem in one place, the entire team will collapse. This must not be taken lightly.

　　60. The most important thing in doing business is your communication skills, not how high your ability is. Now is a highly segmented and extremely dependent on cooperation society. Only by communicating with partners, suppliers, and customers can we get wider and wider. The most valuable brand companies are often the ones that communicate the most smoothly with consumers.

　　61. Because the current platform competition is far from what we did in the past few years. Today's platform competition is a comprehensive war and a war of technology. It is not only necessary to be strong by oneself, but also to be able to attract friends and to call the wind and rain in the field of public opinion. JD.com obviously has too many shortcomings in these places. If JD.com is Sun Wukong, then Tmall is at least at Zhenyuanzi level.

　　62. Taobao’s historical mission is to cultivate consumers’ shopping habits, and JD.com’s historical mission is to give consumers a high-quality online shopping experience.

　　63. You must be exaggerated enough to let consumers remember you in 3 seconds and stop and take a look; you must be low-key enough to let consumers calm down and enjoy the beauty of your products.

　　It's so exaggerated. No matter how popular it is, it's a flash in the pan, just like waves of internet celebrity food.

　　It's too low-key. No matter how good the product is, no one knows, so they can only make hard money.

　　64. Be abide by the rules, but it is also very important to have the ability to fight back against those who do not abide by the rules. Otherwise you will be able to be trampled into the mud by the ruthless reality.

　　65. The cost is the lowest when the salary is the highest. Because we often only consider accounting costs, opportunity costs, and people's costs.

　　66. Focus is a kind of strength. The result of doing everything is often that nothing can be done well. Small companies cannot do it, while large companies do everything, will stifle the new power of the industry and drag down themselves and the industry.

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