Taobao operation: How to quickly build single products into hot products

　　For many novice e-commerce sellers, whether on Taobao or Tmall, they envy those stores with good sales. Although they will imitate their stores, the results are not done well. Many sellers will also wonder which link I have problems. In fact, many sellers often only do one of the links well without carefully doing each link well.

　　This article will teach you how to quickly turn single products into hot products and how to operate Taobao well.

　　This article will be shared from the following four aspects:

　　1. Problems that must be solved before success;

　　2. Choose the market for successful Taobao gameplay;

　　3. The sure way to play on Taobao’s successful gameplay;

　　4. Various other techniques for successful Taobao gameplay.

　　1. First of all, if you want to successfully play Taobao, what are the problems we should solve? We need to pay attention to three issues-

　　1. First of all, you must consider how to survive on Taobao;

　　2. Secondly, you must be more professional than your peers;

　　3. You need to build your own brand, whether it is a personal brand, a store brand or a product.

　　2. The problem is taken into account. What should we do in actual operation? In fact, it is mainly the following aspects:

　　1. Has the market analysis been done? Have you found a market with potential for growth? Have you found a style that is in high demand? Have you studied the competitiveness of your products?

　　2. Have you done product positioning and crowd positioning? Are you ready to compete in the bottom-end market or mid-to-high-end?

　　How are the main customer groups you sell? Is there any regionality? Detonate by region? How do you plan to seduce buyers in each area?

　　3. Is the title designed? Has keyword competition analysis been done? Is the time to remove the shelves set a low competitive time period? Is it possible to make your title perfect through strict data checks?

　　4. Are the titles of other babies good? Keyword distribution, ensure that all babies have drainage keywords? Have you found any good long-tail keywords? Used it?

　　3. Next, let’s talk about the details?

　　1. How is the first picture done? Did you remade your first picture? How many duplicate stores are there? Have you highlighted marketing keywords? Who are you going to attract? Have you seen the environment you are in now. What is your first picture? Does the concept of cost-effectiveness appear in the first picture?

　　2. How is the details page done? Have you made the introduction to the details page of the hot product? What story do you tell the buyer about the persuasive details page? Have you done the entire store? Has all the traffic in the store been guided to popular products? Have you done a break-through activity? The hot product details page is not associated with other babies, right? Is the good review marketing done? Are there 3-5 super praises? Are all the babies associated with hot events?

　　3. Is the time for removal reasonable? Have all the babies broken 0? Have all the time to remove all the babies from the shelves been distributed? Is the time when the hot products are removed from the shelves and the competition between the main players and the opponents?

　　4. Initial traffic: Baby has 14 days of new product recommendations on the shelves. Have you broken 0? Are you monitoring the ranking of popular babies? The attributes of popular babies and the attributes of Taobao category

　　Is the recommendation consistent? Has the sales of popular babies increased for 7 consecutive days? Does the conversion rate of popular babies remain 4-8% every day? Is there any upward trend in the high-quality traffic of popular babies? Did you achieve a 5% conversion rate the day before the hot-selling baby was taken off the shelves, before 12:00 in the middle of the night?

　　5. Do you know what factors affect rankings? Conversion rate, only search conversion is considered. Can you maintain a good search conversion rate? Have the other babies broken 0? Is it improving the conversion rate of the entire store? Is there any baby who does good reviews and marketing? Do you know that the baby starts to sell a small base, and any indicator will greatly affect the ranking, such as fast delivery, quick return, and stay time for hot products.

　　6. In terms of customer service, has the training been done? Early hot products are the king, have you served it well? Is the speech of the entire customer service store unified? Have you designed differentiated customer service experience? Have you designed oral, speaking, and urged?

　　7. What should I do if the hot products are sold? The positive review rate must be maintained in advance. Have you achieved all the positive reviews regardless of the cost? Has sales maintained good growth? Do you know what traffic is? Do you know what profit is? Do you know what positioning money is? Analyze competitor dynamics every day, how much did they sell, how much did you sell? Research keyword competitiveness every day. How many invalid keywords are there? Have the price adjustment strategy been determined? Have the second hit product started testing?

　　8. Do buyers think you are different? Do you know what a buyer touchpoint is? Have you ever fallen in love with a buyer? Have you asked buyers to do word-of-mouth marketing for you? Have the old customers maintained it? Do you give old customers a sense of belonging? Have you created 30 times the benefits for old customers?

　　9. How to say goodbye to the model of single-product hot products? Is there any reasonable arrangement of the store’s category structure? Do you have any store traffic resources? Have you driven other products through hot-selling products?

　　Have you made a good store planning?

　　These are all work that needs to be done. I don’t know how many people have done these work and things. If you have done them above, I can say with certainty that you can do it successfully. So don’t say that I only have one person to do it. I only have two or three people doing this. What I want to say is that these things can be done by one person.

　　4. After determining what we should do, let’s talk about how we should do each link?

　　1. Product selection above: Find suitable products with hot-quality products based on market analysis.

　　2. Final sales price: Find the most suitable final sales price for this style through market analysis.

　　3. Market insertion: Make preparations in advance based on previous years' data, occupy the market before the market rises, and control traffic.

　　5. Here, let’s talk about the gameplay of popular products. Under normal circumstances, there will be two ways to play with popular products:

　　1. Enter the market at a low price in the early stage, stabilize the market in the medium-term and medium-term prices, and maintain the market at a low price in the later stage (the final stage: clearing the goods period and dumping the goods period).

　　2. Enter the market in the early stage with a medium-price, make profits in the medium-term with a high price, and continue to maintain the market (last stage: clearing time, dumping time). Of course, there will be other relative gameplay.

　　For non-seasonal products, such as mobile phone accessories, you can follow professional forums to get first-hand information, enter the market in advance before others have no products, take advantage of the momentum to divide up competitor resources, various services, and various commitments, and mainly sell them. Standard price-controlled products, insert at the right price, sacrifice profits to give gifts, check opponents’ evaluations, improve themselves, and catch opponents off guard. Taoke commissions will increase, and let others recommend single products for you.

　　6. What factors should we pay attention to before and after the hit product?

　　7. After saying so much, many of them involve data analysis. So what tools should we use when analyzing data?

　　The data analysis tools I normally use include: Taobao index, data cube, E-sentials, Zhulu toolbox, and of course the most powerful software - EXCEL. There is actually no practical thing in this article today, so below, let’s briefly talk about the practical operation of Taobao index.

　　Open Taobao Index website: Enter the main competitive keywords for your category or product in the search box. Here, take "Mid-aged and Elderly Women in Cotton Clothes" as an example. After entering it, click to search.

　　In this page that pops up, we can pull the time progress bar below for two years, and then compare last year and the previous year, and then we can see that last year is much higher than the previous year. As can be seen from the above figure, the best time for middle-aged and elderly cotton coats to enter the market every year should be in June, and then it will continue until the second year, and it will start to decline in January of the following year, so we should reserve in June, make hot products in July, and then clear the stock in January of the following year. From the data on the right, we can also see that the search for this keyword is growing, which shows that the potential of this style is also great, ensuring that the choice is correct.

　　This is the population positioning, which can clearly see what gender and age our main consumer group is. In this way, we know that most of our target population are middle-aged people, with old people and younger people, so the price is best at a medium price when positioning, which will be easier to be accepted.

　　Do the above points well, I believe that there are rules to follow when playing Taobao and creating hot products. If we still don’t know how to do e-commerce, Taobao, and operations, then we can choose to join some clubs or circles to enrich our knowledge, broaden our friends, learn more and communicate, and we can do a good job in e-commerce operations.