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How to quickly optimize Taobao’s new product baby? What are the optimization techniques

2019-11-19

  Sellers need to understand the rules of product ranking, and then operate related operations to rank the baby at the top. Below, the editor will share with you how to rank new Taobao babies and tell you the relevant content on quickly optimizing baby skills.

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  1. How to get the ranking of new babies

  1. Meet the requirements of new products. Label the new product. Because there is a support period for new products. During this period. Babies are all ranked high.

  2. The ranking of charity babies is high: If you don’t have charity babies, please set them up and have a certain weight ranking.

  3. The window products rank high.

  4. The product ranking is higher than the time it takes to be removed

  5. Use spaces in the title, and the weight of the ranking of different keywords will be increased if the punctuation points are separated.

  6. Since Taobao’s default comprehensive ranking = popularity + sales + reputation + price, if you want to get ahead, you should do various indicators that improve the ranking impact. Each has improved. The overall ranking has improved

  2. Quickly optimize baby skills

  Quickly optimize baby, start with the title, baby details page, and detailed videos

  1. Optimize the title

  (1) The higher the correlation and popularity of the word, the higher the exposure rate.

  (2) The title is readable, simple and clear, so that the buyer can read it at a glance. Clarify the product characteristics.

  (3) Reference selling points are available.

  aThe product itself has the effect and special effects

  b Highlight the brand or guarantee the quality, such as "authentic"

  cHigh reputation, good review rate, good record

  d price advantage, discount promotion

  (4) Commonly used baby title optimization format

  Basic type: store name + product name + product number

  b Enhanced type: store name + product name + product number + selling point keywords

  C sublimation type: store name + product name + product number + selling point keywords + baby related hot search terms

  D extreme type: marketing words + itemized words + core marketing words

  2. Optimize the details page

  Typesetting thinking method:

  Arouse buyer's interest - stimulate buyer's potential demand - enable buyers to go from trust to trust - enhance buyers' strong desire to possess - make decisions for buyers

  Typesetting content:

  (1) Promotional pictures/focus pictures/overall pictures/scene pictures/detail pictures/

  (2) Product advantages, comparison with similar products

  (3) Evaluation and pictures after use by the buyer

  (4) Non-commercial value of goods (gifts)

  (5 store introduction (various certificates, certificates)

  (6) Purchase instructions (free shipping, return and exchange guarantee, after-sales service)

  3. Optimize the details video

  The video addition function provided by Taobao is to improve the user experience. At the same time, it breaks the phenomenon of homogeneity of products, increases creativity, and innovative videos can further increase consumers' consumption enthusiasm. Develop the e-commerce market. It is not difficult to add detailed videos. There are many related production software and production teams on the market.

  The above is about how Taobao’s new baby can be ranked. Let me tell you the tips for quickly optimizing baby? Friends who have read the details must have some understanding. In order to help friends learn more about knowledge, we have also sorted out more Taobao-related knowledge.

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