How to quickly ignite natural traffic by new store sellers

　　There are several mistakes that novices often make after opening a store, including the problem of store selection and store level issues, etc. What mistakes novices often make, actually the most concerned issue of natural traffic. Natural traffic is the online store visits caused by not promoting the store after the store is opened. In this state, the traffic source is very single, which means that the customers entering the Taobao product catalog list form natural traffic.

　　The reason why it is called natural flow is also because of its particularly "Buddhist" characteristics. Simply put, when we prepare to place an order on Taobao to purchase the products we need. For example, a dress, and then we entered the keyword "dress" and found a lot of clothes. When we see what we like, we will click to see its details page, or even buy it directly. This completes the conversion of natural traffic. For small and medium-sized sellers who open stores, increasing their natural traffic is to give their products the opportunity to display and attract customers to enter the store to place orders independently. Putting aside various promotions, traffic is the best standard for increasing sales. New stores should especially seize the traffic empowerment during the support period and strive to improve the store that has achieved the effect of continuous increase in natural traffic. Maybe some new sellers will ask, I just opened a store, what should I do to better increase traffic? The following editor will give you some advice.

　　1. Optimization of the main picture details page:

　　Generally speaking, Taobao has a 3-month support period for newly opened Taobao stores. During the support period, the new store will enjoy a certain amount of traffic tilt. Therefore, for us small and medium-sized sellers, the first thing we need to do during a new store is to cherish and grasp the traffic. During the support period, our products will be displayed more. It will be seen by more customers.

　　Some sellers will ask, why no one comes to my store? My store still has no traffic, isn't I receiving any support? Through what the editor introduced to you before, there is traffic support, but the question is whether we have firmly grasped it. Imagine why we clicked into the store for what reason we went in? Price, title, or picture?

　　Obviously, the world now is the world that looks at the face. The reason why a large number of merchants invest a lot of money to package and beautify products is because customers will first be interested in beautiful products, so they will be willing to buy them. Many new sellers often ignore this point, namely the design of the main picture and details page, as well as the decoration of the store.

　　The beautiful scene presented by the main picture will attract customers to click in subconsciously. This is a stepping stone to open a stepping stone to customers’ purchases and a key to building trust between our shop and customers. Imagine when we buy products, will we also be interested in the simple and elegant design or the unique and novel main picture of the product, and we can't help but click in to see the details page. Therefore, to increase the natural traffic, the design of the main picture and the details page is definitely the highlight. At the same time, well-decorated products will also increase customers' sense of trust, believing that our store is more formal and trustworthy than other stores.

　　What? Decoration of the store’s homepage? For the store, the store homepage is more about improving the store’s image and building trust, which is important for old customers. As for natural traffic, the homepage is not particularly effective.

　　For specific main pictures, we must be complete in the five pictures and meet the requirements of the main pictures in the category. If the image size is above 700700, the function of a magnifying glass will appear. When we make the main picture, we can set the image size to the size of 800800.

　　The main picture also has certain requirements for the shooting of the product. If the pictures of the product are taken well, it will save a lot of time and effort when designing. (A word of mouth, I have some essential forms here. If you need them, you can read my introduction at the end of the article, and there is a way to obtain them). At the same time, when we are shooting, it is best to take two sets of product pictures, one with white background and the other with background and artistic conception. In the main picture, we can use pictures on white background for the part that is required to be made of white background, and photos with background can also be used to display products on the details page.

　　When describing the details page, we should think more about the problem from the customer's perspective. What are the pain points of customers? What is our selling point? We need to list them one by one, so that when we make the details page, we can display them one by one, and match them with beautiful product pictures, so that we can achieve twice the result with half the effort.

　　2. Title optimization:

　　Title optimization is to get more free traffic from search engines. The natural traffic of a store with good operating conditions and healthy operations can account for almost 70% of the total store traffic. If you want to keep the store in a healthy state, you must have a good main picture and detailed page as the basis. You also need to give your baby a more accurate and innovative title.

　　Never copy other people’s titles directly as your own product. For title optimization, we can understand it as a list of keywords. Instead of a smooth and beautiful sentence. Because the keywords are generated in Taobao search, we can directly remove the unnecessary words.

　　We can choose keywords from the following aspects.

　　1. Taobao hot search keywords (large traffic, big competition)

　　2. Keywords for Taobao potential stocks (traffic increases quickly)

　　3. Taobao’s accurate keywords (low traffic, high conversion)

　　4. Flexible keywords (under general habits)

　　Of course, after the keywords, we will find that the system will follow some extended words by default, which are more suitable for us to open a new store, as shown in Figure 6

　　We are still searching for dresses, and the words "Dresses for Women 2018 Women's Style" will appear behind them, which are also words that we can use when optimizing the title. A more comprehensive title optimization method will be introduced in detail in future articles.

　　3. Activity:

　　The main purpose of increasing activity is to prove that the store is still "alive" during the support stage. In addition to the baby's time to put on and off the shelves and new products, you can also carry out some new store discount activities, and use some babies with relatively high conversion rates and high profit margin elasticity to do some opening activities to increase popularity for their new store.

　　You can also do some regular store activities, old customer feedback activities, etc., which are all ways to increase store activity. Try to try many different types of activity types to avoid direct price reduction activities.

　　The activity I mentioned here is the overall sales atmosphere of the store, rather than changing the main picture or changing the title. Don’t change the main picture and title at will as it will affect the weight of the store. If you want customers to feel fresh about the store, you can change the decoration style of the product homepage.

　　4. Do a good job in promotion:

　　Let as many people as possible know our store. You can recommend it to your family on your own, let your family help us promote it, and you can also use developed online platforms to recommend your own stores on multiple platforms. We can also join forces with some small businesses to keep warm, promote each other's stores, etc. After the customer enters the store, try to let the customer pay attention to our store and place the product in the shopping cart. These are all great ways to increase the weight of the store.

　　The above is how to increase the natural traffic of a new store. If you are newly opened, you should quickly start optimizing your store and seize the great opportunity of the support period. Only by setting a good foundation and generating quantitative accumulation can we achieve a qualitative leap.

　　When novices open stores, they should summarize and summarize them more often. Learn how to optimize the store so that they can get the natural traffic they want after opening a store. Only in this way can they stand out in the e-commerce industry.