How can Taobao sellers improve store conversion rate and customer unit price? Some ways to share

　　Nowadays, most Taobao sellers, especially small and medium-sized sellers, focus all their energy on traffic. In fact, traffic is just the first step in e-commerce. What can make traffic achieve the greatest value is how to increase conversion rate and customer unit price. In this regard, customer service has an irreplaceable role. Especially when there are thousands of people, traffic becomes more and more expensive, and it is crucial to grasp every traffic well. Next, the editor of Laogao E-commerce will talk about it in detail.

　　1. Related sales:

　　Everyone should know that sales volume and unit price are closely related. The purpose of sales of customer service is to let those who come to buy, those who buy more, and then buy them after buying. The people who buy here are actually increasing the average customer price of the product. The method of increasing the average customer price can be assisted by related sales.

　　When related recommendations, you need to avoid recommending only one product. When customer service recommends one product, consumers face the problem of buying or not buying. When recommending several products, it is a problem of which one to buy. However, it is best not to exceed 3 models when recommending. The more products the better, the better, but pay attention to one degree. Too many products will only make consumers confused and confused about which one to choose. If it is less than 3 models, it can give consumers some choice space but will not affect their purchasing decision too much.

　　After mastering the number of recommended products, how should we introduce the products to consumers? It can be achieved through product characteristics, among which product characteristics include selling points, attributes, usage, etc. Regarding the product selling points, you need to sort out the product manual before, which is why consumers choose you;

　　Product advantages include that if you don’t have it, you have it, and if you have it, you have it. For example, an advertisement "Not all milk is called XXX" is actually an explanation of your product advantages; consumer interests, also known as the point of interest, that is, what benefits can consumers bring to them after buying this product. For example, when bargaining, customer service can guide consumers to buy more, so that they can save money.

　　2. Payment link:

　　1. Communication is not chatting, it is the result of placing a order. Customer service is here to sell products, and the ultimate goal is to sell the products, rather than simply chatting and chatting. Don’t ask consumers, answer, ask again, answer again, but take the initiative to urge orders (please take a photo and pay). After chatting for half an hour, there was no talk about placing an order. Taobao customer service should learn to use the product appropriately to transfer topics and give order orders at the right time.

　　2. You cannot promote transactions before the consumer decides, but guide transactions at appropriate times. When consumers’ questions about demand points or understanding of the product have been basically solved, and consumers have no problems, then guide transactions.

　　3. Farewell session:

　　Is it because the consumer paid the order? The business is over? Of course not. The end is for the start of the next time. Many stores have paid promotions. Instead of spending their attention on paid promotions, why not spend more time on old customers to buy them before buying them?

　　Don’t underestimate a farewell ending. A good ending can allow consumers to remember your store instantly, and then choose your store next time you shop. There are many contents in the conclusion, but the most important contents include payment status, customer service name, after-sales reminder, and positive review support.

　　When the payment is successful, the ending message can remind the consumer that the bargaining payment has been successful. The customer service name echoes the customer service name when greeting the door. In order to let customers remember this customer service, each customer service is the store’s signature.

　　After-sales reminders can be warm friendly reminders or tell consumers that your store has a professional after-sales team. You don’t need to worry when encountering after-sales problems, so as to give consumers peace of mind. Finally, if you have good comments and support, you can edit the corresponding speech according to the requirements of each store. The purpose of customer service is to let those who come buy, buy more, and then buy after buying. As long as you follow 3 points, I believe you and I can become gold medal customer service.