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What are the factors that affect the weight of natural search products in Taobao stores?

2019-11-12

  There are many factors that affect the weight of product natural search, and in different categories, factors with high weight are different. Therefore, when encountering such situations, merchants also need to be able to deal with them in a specific and targeted manner. Next, the editor of Laogao E-commerce will talk about it in detail.

Taobao operation

  1. Store level

  The store level is a typical ceiling element that restricts free organic search traffic. When other conditions remain unchanged, the higher the store level, the more free organic search traffic you can get. When your hierarchy rankings rise, your organic search rankings rise; when your hierarchy rankings fall, your search rankings fall.

  In this level ranking, the first and second levels belong to the bottom-level sellers. You can see that the total number of sellers accounts for 70% of all sellers, but they can only get 30% of all search traffic; the third to fifth levels belong to the waist-level sellers, they account for 25% of the total number of sellers, but they can share 40% of the traffic; the remaining 5% are the sixth and seventh levels, and they can share the remaining 30% of the traffic.

  So at this point you will find that when other conditions remain unchanged, the higher your hierarchical ranking, the more free traffic you have. If your free natural traffic reaches a bottleneck, the best way is to break through the store level. At this time, the direct train is very useful.

  2. Consumer pre-sale feedback indicators

  Especially in the new product period, the relevant feedback indicators before the sales directly reflect the popularity of your product, which will determine how confident the search engine will have in you. The so-called pre-sale feedback indicator is some feedback behaviors of consumers before the product is officially sold. The core of this feedback behavior is quantity: the proportion of collection rate and the proportion of purchases.

  All you need to do is to do these two indicators better than the industry average. You can also calculate these two indicators in the business consultant - market conditions - industry market.

  The number of collectors/visitors can be approximately regarded as the collection rate; the number of additional purchases/visitors can be approximately regarded as the additional purchase rate.

  3. Consumer after-sales feedback indicators

  What are the after-sales feedback indicators? It is very simple, the positive review rate, the positive review rate with words, the follow-up review situation, the sharing situation, the secondary repurchase situation, etc. Since these indicators have been talked about a lot, I won’t say much.

  4. Comprehensive service quality score

  This mainly includes relevant indicators for refunds, Wangwang’s response speed, etc.

  Have you gained any of these Taobao store opening techniques that make your search weight rise by 8 indicators? If you want to know more, then the merchant needs to slowly explore and master it. After all, there are many operational skills, but the premise is that the merchant can learn and master it well.

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