How to use Weitao to quickly attract fans and ignite traffic? _Promotional Network

　　Weitao’s content forms mainly include the following categories: long articles, nine-grids, short-sight screens, buyer shows. So how can we use Weitao to quickly attract fans to ignite traffic? What methods can we use to increase customer conversion and increase sales? Let me explain in detail to you:

　　1. How to use Weitao to quickly attract fans?

　　(1) Weitao Chang Articles (Long Articles are an important type of private domain conversion and public domain, and are easily recommended)

　　1|From the format of long article: title, picture, article content, product insertion

　　2|The focus of the article:

　　The title should be attractive; the cover of the article should be attractive; the content should be streamlined and directly inserted into the topic to meet your customer needs; the pictures should be clear and not blurred, and the size of each picture should be uniform; the product should be inserted no less than 4

　　(2) Weitao Jiuge Grid Article

　　1|Title: Title should attract people

　　2|Text content: The text content is streamlined and quickly introduces your nine-grid content

　　3|Nine-grid article content: The content can be of a wide range of subjects and is extremely attractive. It is recommended to intersperse 1-3 products among them

　　(3) Weitao Short Video Screen (one of the important types that are easily recommended to the public domain)

　　Video content: short-sighted screen of your own product; short-sighted screen of content related to store product themes;

　　(4) Weitao Buyer Show: Buyer Show mainly chooses buyer show with rich content and many pictures, and we say we are good at this type of buyer show.

　　2. How to use Weitao to quickly increase sales?

　　(1) Weitao's private domain to public domain activities (experts and articles are officially recommended by Weitao)

　　Weitao belongs to Taobao’s private domain traffic, but when your article is well written and the videos are taken well, it may be recommended to obtain public domain traffic. Once it is recommended, it is very scary. It is very normal for hundreds of thousands of visitors to be exposed a day and tens of thousands of visitors. Therefore, what we focus on is long articles and video content.

　　(2) Building activities

　　The Weitao Building activities need to be carried out in combination with the store's activities, such as the store's membership day, November 11, November 12, New Year's goods festival and other activities. Engage old customers to participate by distributing some benefits. Building activities should not be done too frequently, mainly to attract popularity when doing large-scale activities in the store.

　　(3) Group chat activities

　　Group chat is a maintenance tool specially designed for customers launched during Taobao’s contentization process. It is a bit like WeChat’s WeChat group, but it has Taobao’s special event marketing methods. I personally think Taobao group chat is a very good tool to maintain customers, but it requires careful maintenance. Once maintained, when new products are put on the store, sales can be quickly increased during activities. After the group chat activity is designed, it can be promoted and published through Weitao. Therefore, organically combining the two will have a good effect.

　　(3) Customize activities

　　1|Shop product activities: buy two and get one free, get one free for the second item, get 10 yuan off, get one free for new products

　　2|Daily maintenance activities: Buyer show, I want to make a headline event (the purchaser's business shares the buyer show, and choose a customer every day to give away a low-priced product for free)

　　The above examples can be used to operate using Weitao. Under the trend of Taobao’s contentization, Weitao is an important part of it, so everyone must keep up with Taobao’s pace and not fall behind. Recommended reading: How to play with micro-choice