How to attract traffic on Taobao’s free natural search traffic?

1. Free traffic will not increase infinitely for you

In other words, no matter how awesome your natural search skills are, even if you are already superb! Even if the overall traffic limit is not considered, your store will have an upper limit to obtain organic search traffic. And this limit varies according to your store foundation, your category, and your store level.

Why? It's too simple. Taobao keeps allowing you to obtain free organic search traffic. How can you make a profit? The first purpose of an enterprise is profit.

To give a simple example, your previous store basics were very good, and your conversion rate and comprehensive quality score were very good. It was a store selling women's sweaters, and the store level was a crown. Suppose that for such a store, Taobao will give you 1% of the organic search traffic, then this is your upper limit! How awesome your natural search technology is, you can't break through this upper limit! Of course, I don’t know how much it will be given to you in detail, and there will be many factors involved!

So when your store performs in all aspects, but it is really difficult to break through the bottleneck, don’t consider the issue of natural search!

Because five or six students have encountered this problem recently, there is no problem with the store, but it is difficult to break through the bottleneck. It is recommended to drive, drill, and activities to expand other traffic channels!

2. Will the express train affect the natural search weight?

Too many people are struggling with this problem, is driving helpful in improving the weight of natural search! Some say yes, and then they will take screenshots and examples, some say no, and they will also take screenshots and examples, and some say yes, not only does it not help, but it will also reduce the weight, and they will also take screenshots and examples! !

Then is there any!

Don't think so complicated! What impact does not actually depend on whether you are driving, but on the level and effectiveness of your driving!

You drive, but your driving skills are not good, the conversion rate is also very low, and the quality cannot be improved! What would Taobao think? The traffic you buy with money cannot be converted into purchases. If I give you organic search traffic, wouldn’t it be a waste? I can't give it to you, not only can I give it to you, but I may also take back some of your previous organic search traffic! Because he knows that giving you traffic is also a waste!

You drive, the technology is very good, the conversion rate is very high, and the input-output ratio is very beautiful! What would Taobao think? Not bad, this single traffic is of high value. Give him some natural search traffic and encourage him! !

So suggestion:

Small and medium-sized sellers, if you don’t have good driving skills, consider it for your natural search and don’t drive without a license!

3. How to get more opportunities in the new product period

Taobao will definitely give new products a chance, there is no need to question this! It’s just that there are more opportunities. If you want to get more opportunities, you need to do the following points (not all, but they are all very critical points):

(1) Be sure to do a good job in sales throughout the store, improve the comprehensive quality score of the store, and set a 90% standard for yourself;

(2) The conversion rate, refund, store activity, and new store level must be done well;

(3) New products must have sales, and it is best to have sales within 24 hours;

(4) After the new product is launched, the information on the fixed price cannot be moved, and it will affect the weight. If the price is adjusted, it can be adjusted through cashback or promotional tools;

(5) After the new product is put on the shelves, the title should not be moved casually, so we are required to consider the title, removal time, etc. when it is put on the shelves. If you have to move, do not exceed 4 words and modify it in the early morning, because it is the easiest to be included at this time;

(6) Make sure that the title is unique to the entire network. Make the first picture by yourself. Even if it is for distribution, you must take a product by yourself and take a picture by yourself;

4. What are the key indicators for natural search optimization in the new product period?

This answer is not clear and accurate. It is entirely based on experience, but it is very logical. The new product period is usually 28 days, which is four removal cycles. During these four removal cycles, the indicators that search engines focus on assessment seem to be:

(1) Key assessment of the first removal cycle: click-through rate

(2) Key assessment of the second removal cycle: store stay time (including page stay time and jump rate)

(3) The key assessment of the third removal cycle: conversion rate

(4) Key assessment of the fourth removal cycle: positive review rate with words, sharing (that is, feedback status)

Note: I was the first to take down the shelves to focus on the click-through rate assessment, but this indicator is relatively important, and does not mean that other indicators can be ignored!

5. What impact does sales have on organic search weights?

In fact, it is normal for sales to be an important factor in natural search ranking, because it is the most popular! But why does high sales not necessarily have rankings? What off-site activities have weights, and whether the on-site activities have weights... I think too much, although Taobao will also tell you some rules about whether to record or not. But it is actually:

What price do you make your high sales at? ! ! !

You can make instant sales and free shipping for 9.9 yuan, and you can make money at a loss! I think sales increase, weight can increase! ! This is the way to play in the past, but now it won’t work!

Why?

Because Taobao wants a baby with a "normal" price, not a baby with a low price! Why does Taobao always get criticized? It's nothing more than fake and shoddy! Uncle Jack Ma was also very uncomfortable. He also knew that low-priced babies often mean a decline in quality!

Therefore, if the sales volume is the same, Taobao will generally give priority to high-priced products. When the price is the same, give priority to showing high-selling treasures.

6. Is SD still useful?

This question is the most tangible thing for small and medium-sized sellers, because for them, SD is the whole story of Taobao! Some people say it’s useless, but they will be destroyed, with pictures and the truth; but there are still so-called SD masters who will tell you that if you don’t brush, you will die, and then there are pictures and the truth! Is that useful or not? You are thinking too much again (yes, I am thinking too much! Although I want to beat me when I see this sentence, haha!)

In fact, theoretically speaking, the basic SD behavior is monitored by Taobao’s search engines as long as it is not a normal purchase. However, some are checked and destroyed, and some are fine, but nothing is necessary. It is very likely that the higher you are, the lower your ranking will be!

Many people will say, invisible power reduction?

We do not consider what is destroyed here, but only what is not destroyed. Whether it is useful is related to the degree of matching your product and the brusher! Let me tell you the idea directly: If you are an unpopular category, a niche market, or a low-end market, then as long as your technology is good; if you are in a large category, especially non-standard category, it will be personalized, then sorry, the difficulty will be increased!

Therefore, it is recommended not to shua! ! Remember to remember...

7. Don't be nervous about personalization

When we first talked about personalization, many sellers were nervous: there was no traffic when there was no personalization. Now that it was personalized, wouldn’t it be even less traffic! You are thinking too much: personalization only has the benefits of sellers, but it can be said that there is no harm!

What is the subtext of personalization? Your traffic is more accurate and your conversion rate is higher! You will gradually realize that your work has become easier to do, why? Because the characteristics of the people you serve are becoming more and more obvious!

In fact, what you should really be nervous about is: you have not been personalized, and many times, this means you have been given up by Taobao’s search engines!

8. Do you still need a hit product?

No matter how Taobao is going to be popular, many people are constantly telling you how to create popular products. So are the hit products still useful? Do you still need to use the hit products strategy? You're thinking too much again!

What is the real hot product in the market sense? Your products are accepted by most people, liked by most people, and are very popular! Can you not recommend such a baby on Taobao? Can such a baby help the overall weight of the store?

But, if you call a hit product, it is a high sales volume! Then this sales volume is accumulated using activities, direct trains, and super low prices. Is this popular product meaningful? From a certain perspective, this should be a hot product recognized by sellers, not a hot product recognized by consumers!