How do SEO experts update original articles on the website?

First of all, you must recognize your level.

If you can really make original work, you won’t read this article, which also means that most of your articles are copied and pasted. Except for a small number of experienced experts who can write their own original articles, many experts are pseudo-original articles. After all, no one has so much time to code every day. Now the question is, why are the pseudo-original articles you write rarely favored by Baidu, but the pseudo-original articles of experts favored by Baidu?

This is our second question: How does Baidu judge the quality of an article?

The expert told me that you must make your articles add value before Baidu will like you. What is value added? The added value is based on comparison, that is, I do better than you, and it is to improve on the original basis. It can be for search engines, users, or from a marketing perspective.

As I said in the first point, many times, the content of the article is copied, so the copied one needs to increase the value on the original basis. This value means that if others are text-type, then you can pictures and texts; if others are one picture, you can have multiple pictures; if others are pictures and texts, you can add videos; if others add videos, you can add video commentary; if others provide solutions, you can provide solutions and download them, etc.

So, when you can increase the added value of the article, your article will be included and ranked well because you better solve user needs.

Now that the problem of writing an article has been solved, what else do we need to solve? The update level of each column of the website! First of all, it is impossible for us to update every column of the website. There are always some columns that do not need to be updated frequently. So how to write them differently?

1. How to write content that does not need to be updated all the time:

• Company News ( Users will not be interested in company news before they understand the company)

• Industry News ( users are more willing to view industry news on websites with more industry characteristics)

• Contact us, company address (this hardware information does not need to be updated)

• 2. How to write content that needs to be updated for a long time:

• • Customer Cases (Customer Witness): Must be updated all the time to adapt to the herd effect

  • Buying Guide

  • Installation Instructions

  • FAQ

  In short, it’s still the same saying that when your website content meets user needs, your content will be included and ranked high.

• Now you know how to write and how to post articles. Another thing you need to know is how to write the title of the article . Your article has been included, but if you can have a good title, it will attract more clicks, which will prompt the ranking to be higher. So what should we do?

  There are two main ways to set the title:

  1. Long tail keywords

  It is to use the selected long-tail words as the title of the article. The advantage of doing this is to ensure that these words have search volumes and can bring traffic to the website after ranking them.

  1. The first thing is to collect long-tail keywords . You can go to Baidu Index, Baidu related search bar, Baidu Know Q&A and other places to collect long-tail keywords. One thing to note is that after collecting keywords, we must sort them out and delete obviously irrelevant long-tail words. For example, when searching for steel pipes, "pole dancing" will appear, which is not helpful to make steel pipes.

  2. There will be many similar long-tail words in the filtered words. You should organize the similar keywords together and then select one of them as the title of the article. This word must contain other keywords and the search volume is larger. If this word is ranked, searching for other similar keywords will also find your website.

  This method can be used to layout a large number of long-tail words in the site, which is suitable for batch long-tail words rankings. A large number of long-tail words rankings can bring very good traffic and users to the website.

  2. Methods for combining popular keywords

  The method of combining keywords is to use the keyword combinations that are more interesting to everyone as the title of the article. The advantage of this method is to capture the user's attention. Such article title layout will also attract more users to click on the site. The combination method is as follows:

  1. Go to the forum to collect popular posts and then sort out the keywords contained in these posts. For example, how to write the title of the SEO article, the keywords for this title are SEO and the title of the article, and the keywords for how to post external links are external links.

  2. The searched keywords means that if the article contains these keywords, users will pay more attention, except for the title party. Then next time you write an article, you should set the title and content of the article around these keywords.

  At this point, all the methods of writing articles by an SEOer end up here, from the added value of the article, to the intensity of the article sending, to the writing of the article title , a one-stop set, practice more, and writing articles will not become a work obstacle.

  Source: Online Marketing

  
  

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