The first show sold 300 million yuan, and the anchor who is even stronger than Zhang Lan is here!

"Keep 1.5 liters 79 yuan"

“9.9”

"The big brand of water password, moisturizing and locking water"

“8.8”

"The price of this product has not been negotiated"

"Don't worry about him, I'll make up for you."

Following the live streaming and sales industry of "Sister Lan" Zhang Lan , "Big Sister in the Entertainment Industry" Xiang Tai Chen Lan was also unable to resist making her live streaming and sales debut on Douyin.

With most of the top stars in the entertainment industry, the topic of #Xiangtai Live# once made its debut on the Douyin entertainment list!

1. Top flow platform exceeded 100 million in 3 hours

"Others broadcast live to make money, and Xiang Tai is to play."

Although many netizens have doubts about the purpose of Xiang Tai's live broadcast, Xiang Tai posted a video on December 12 and mentioned that it was planned to open an MCN institution.

Some netizens commented, "Is Xiang Tai going to bring goods?", and was immediately liked by Xiang Tai.

In the 18th, Jet Li, Donnie Yen, Louis Koo, Gong Li, Rosamund Kwan, Carina Lau, Huang Xiaoming and other top stars appeared rarely, and they all hoped that their debut was successful for Xiang Tai.

However, on the day of the premiere, due to insufficient preparations from the staff, the live broadcast was interrupted due to various problems in the first two live broadcasts for a few minutes.

After finally stabilizing, Xiang Tai repeatedly quoted the camera, but the team did not get on the little yellow car in time.

These are all small episodes for the results.

According to media data, Xiang Tai Chen Lan's live broadcast debut was at its peak. In 10 minutes of broadcasting, more than 800,000 people were online. The GMV exceeded 100 million in 3 hours. The cumulative number of viewers in the live broadcast room reached 4,571.7w, and the number of new fans increased by 232.5w.

The GMV of this live broadcast finally reached 300 million!

2. "High-class self-service live broadcast"

After all, Xiang Tai is not a professional live broadcast and is not as familiar with the products and skills as the latter.

Although Xiang Tai brought goods, he was actually just using his name to attract traffic. The control of the live broadcast room was introduced by the assistant.

At the same time, Xiang Tai fully demonstrates the "rich Tai" style.

When selling a petal product, the merchant wanted Xiang Tai to taste it, but she immediately refused it on the grounds that she "had eaten it".

A home textile product was launched, and the brand asked Xiang Tai to touch the fabric. After touching, Xiang Tai frowned, and seemed to have ten thousand dissatisfied popped up in his heart.

When introducing a mask, Xiang Tai looked disgusted, and his face seemed to read: Can such a cheap thing be covered on his face?

This scene has sparked heated discussions among netizens.

Not only that, when selling mattresses, Xiang Tai also expressed Wang Xiaofei's meaning and said bluntly

"Give it to your girlfriend or your wife, be more generous, don't take it back even if you break up or divorce."

"I will definitely not get divorced after sleeping with our mattress."

It seems that no matter how wealthy the family is, the spirit of chasing and eating melons is no different from that of ordinary people.

In addition, the welfare link in the live broadcast room also implements Xiang Tai's personality, and an Apple 14 is given on average every 2 minutes. Prizes such as tablets, refrigerators, floor washing machines, etc. are drawn at any time, and good products worth 9.9 yuan are also constantly on the shelves.

Some netizens said that the live broadcast room spent about 20 million yuan to prepare.

In the first four hours of Xiangtai Live's debut, a total of 75 items were listed in the live broadcast room.

Among them, the number of food and beverage categories accounts for the highest proportion of 26.7%, followed by beauty products, accounting for 21.3%.

It is worth mentioning that in addition to introducing products to assist in broadcasting, the boss or person in charge of the brand will also come to the scene to explain.

Xiang Tai himself repeated the price on the side, which was nicknamed "a wealthy self-service live broadcast" by netizens.

Although the official did not announce the commission ratio, Xiang Tai himself said, "I don't make everyone's money, it's just for the sake of experiencing it."

3. Freshness is the first driving force for live broadcast

Since the rise of live e-commerce , freshness has become the first stepping stone to open the market.

In addition to "wealthy self-service live broadcasts" like Xiang Tai, there are also many live broadcast games in the field of live streaming and sales this year.

Just like Zhang Lan, the "Sister Lan" who was teased by Xiang Tai this time, she used the farce between S and Wang Xiaofei to "kill all sides" in the live broadcast room, and made a fortune by eating melons online.

During Double 12, Li Dan, who was called "Luo Yonghao's successor" by netizens, won 32 million GMV with 6 hours of live broadcast. The form of talk show + live streaming sales has shown another possibility to the market.

The crazy brother Yang, who has a fan reaching 9999+, has become the "first person in reverse selling goods" by his actions, indicating that there is more than one way to sell goods on live streaming.

Oriental Selection, which is "bilingually selling goods", has given each product a different color, and has taken the lead in saying that there is no need for pit fees, becoming a clear stream in the live broadcast industry.

In addition, there are different live broadcast methods such as "Shoumai Live", "Court Live" and "Discuss Live".

The core of these live broadcast rooms cannot escape the "newness ". Although some live broadcast rooms have come to an end now, they have indeed made consumers experience a new form.

However, for many merchants, it is difficult to achieve whether it is a novel live broadcast method or a sustainable sales model, and even the shadow cannot be seen.