Most sellers know that more and more people choose to use Taobao mobile phones and rarely use computers to shop on Taobao. Moreover, with Taobao's faces, personalization is becoming more and more important, so Taobao homepage can be regarded as a must-fight for Taobao sellers. Doing a good Taobao homepage can not only increase traffic, but also improve the conversion rate. The changes in traffic on Taobao’s homepage have always been something that merchants are more concerned about. Let’s learn about it next!
TaoTao Home Page Principles
The Taobao homepage has been adjusted and revised many times last year. I believe everyone has also discovered some problems with the Taobao homepage. The most prominent one is that the traffic is very high, but the conversion is often not very good. Taobao homepage is basically one of the high-traffic channels on the Taobao platform, and can be regarded as one of the channels with less competition.
1. New adjustments and changes in recent times - The weight of traffic on Taobao’s homepage is usually a change node in three days and a real-time traffic display of two hours. In the past, everyone liked to use the effect comparison picture before and after use as the main picture to highlight the product's effects. However, now Taobao has a suppressive attitude towards such main pictures. You may also like it. There is a black and white list system. The main pictures of the main pictures of the function category have the tendency and suspicion of false propaganda, so the traffic can be obtained is relatively small or almost no traffic. By the way, I would like to remind all e-commerce friends that it is prohibited to make up for pitfalls on Taobao homepage, and you can cherish them.
In addition, there are countless merchants with text on the main image. Compared with psoriasis, it is difficult to enter the pool; some merchants also have dark background colors, which will be reduced by the system, making it difficult to obtain homepage traffic. Therefore, it is also required that the main picture must be a single product picture with white background, such as model pictures, brand logos, clothes hangers, etc., and the white background picture on the PC side needs to be placed in the fifth picture.
If a store is punished for brushing orders, I'm sorry to tell you that it's difficult for a store to obtain homepage traffic. In addition, the traffic on Taobao homepage also has higher requirements for the basic sales of single products. In comparison, small and beautiful stores are often easier to obtain homepage traffic.
2. You may like to adjust the traffic distribution channel - the first channel is the home page. There are 400 display pits, 80 of which are paid pits. If you have to pay for the pit position first, you are preferred to position 7, position 11, and position 15. The free pit grab is the main picture on the PC side, and the grabbing of the fifth white picture mainly depends on the click rate.
The second channel is that you may like during shopping, and the main location is on the pages of favorites and shopping carts. When customers have the need to buy products, most of them will compare and collect and purchase more frequently. Therefore, grasping this part of the traffic can increase the search traffic on Taobao and other Taobao mobile phones. If you are a business with a relatively high average customer price, it is recommended that you like to focus on investment in purchases.
The third channel is mainly what you like after purchase. The main location is to show the payment order details page, evaluation page, and logistics page. Here you will have peripherals of purchased products, and the recommendations of related products are also the one with the largest traffic.
If you want your product to be displayed in your favorite location, the main premise is to enter the pool. The requirements for store levels must also reach the third level or above. You may also like to enter the pool for free and paid. Free routes such as search, Taobao password, content, and group chat; paid routes are like direct trains, drilling exhibition promotion. How to judge your baby, you may like it? If the daily traffic of single product Taobao homepage reaches more than 300, it will be counted as the pool.
3. How to explode the traffic on Taobao homepage - Many merchants tend to use the direct train to explode the traffic on their homepage. This requires first promoting keywords, increasing search traffic, and increasing the weight of creativity. By testing high click-through keywords and high click-through creative ideas, we can obtain accurate people. (Reply to the "Director Operation Manual" in the background to obtain the traffic data operation table of Teacher Ah Dai's direct-drive traffic explosion Taotao homepage)
Of course, the ideas and optimization methods of store items are also different in different periods. During the new product period of single products, it is best to optimize search traffic to obtain people and re-enter the pool, and finally increase the traffic on the homepage;
During the period of single products, if the search traffic for single products reaches the industry's top, it is not recommended to directly use it to increase the traffic on the homepage. It is necessary to check the accuracy of the search traffic population, and then go to the pool to guess you like it to achieve the purpose of improving the traffic on the homepage.
There are also requirements for new products to boost traffic on Taobao’s homepage, because the conversion rate of the homepage will be seriously low if the single product without search traffic is provided. Therefore, using new products to pop the home page requires a daily traffic of 300-1,000. At this time, the new products have also obtained a basic crowd label, which will be helpful to the growth of home page traffic.
How to stabilize the traffic on Taobao homepage?
In fact, the most important thing is the conversion rate indicator. If we get the user information we have browsed before, we can conduct a follow-up visit and tell them, open Taobao on the mobile phone, and use the homepage to find our baby and then purchase it, you can give it a free order or half price, but don’t do this for all users. You can only exempt one order from ten users.
Don’t look at this small step of operation, it can solve many problems in your store. At the beginning, the product conversion rate has increased and the store population has become more accurate. At the same time, it has accumulated old users for the store, solved the problem of order swiping, increased the click rate of the express train, and finally solved the problem of stable traffic on Taobao homepage. After seeing this, do you have a general understanding of Taobao? Traffic in Taobao has become the top priority now. You can find a variety of sources such as Taobao homepage, Taobao, Taobao, Taobao, etc., and learn about theoretical knowledge and take every step carefully.
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