What are the tips for editing products on Taobao?

　　Many people have opened Taobao stores because Taobao stores are a relatively low threshold and relatively low cost investment. But it is not that easy to really build a good Taobao store. In fact, selling goods on Taobao platform is not a small project. It is not as simple as taking a photo and uploading it to sell it. If you want to sell the product and sell it well on this platform, every step of the operation of the baby is given special attention, from product selection, taking photos, baby details page design, editing and publishing, etc., there are all knowledge points that everyone needs to learn. Today, let’s take a look at the tips for editing Taobao’s attributes.

　　First, let’s take a look at what content will Taobao baby attributes display? If you are using Taobao assistant to edit and upload products, there is an option for baby attributes in that interface, mainly information such as the title, item number editing, and texture selection of the baby, as shown in the figure below:

　　When uploading products on Taobao Seller Center, the baby attributes mainly refer to content other than the title, such as the rule number, material, etc., which belong to the category of baby attributes, as shown in the figure below:

　　In fact, the overall range of treasures from Taobao baby titles to categories, etc. belongs to the category of treasures. Baby attribute editing mainly refers to the combination optimization of titles. Next, let’s take a look at the skills of baby title combination.

　　1. When combining baby titles, three principles must be followed: the principle of close priority, the principle of front and back irrelevant, and the principle of partial positive combination; the importance of the three principles here is: close priority > front and back irrelevant > partial positive principle, that is, the principle that we should consider when combining titles is the principle of close priority.

　　2. There is still a certain proportion of the Taobao title that needs to be referenced. The best proportion is that in a title, the first-class words should account for 80% of the title, and in a category, the second-class words should account for 20% of the title. What are the first-class words and second-class words? It is a relative concept. The so-called first-class words are words that have a certain search but the competition is very low, which can easily bring traffic to us. The second-class words are the precise long-tail words that everyone calls. Compared with the first-class words, the overall trend of conversion and search traffic is greater than that of the first-class words, but the competition is relatively large. Such words are also the main words that our store treasures later.

　　3. When you combine titles, there is a combination formula for reference. It is best to have the following attributes in the treasure title you set. When looking for words, you should also find them based on these attributes. Marketing keywords + intentional keywords + attribute selling point words + category keywords + long tail keywords.

　　That’s all for you to summarize, I hope you can learn it. In fact, as long as we keep learning and summarizing, we can also go on the path of e-commerce operation well. If you have any questions about e-commerce operations, you can consult us online.