Opening a store on Taobao will bring new products to the store, and any new products will definitely be supported by Taobao’s search engine. But this support does not mean that the traffic is directly given to the store, but more of it is needed by merchants. Next, the editor of Laogao E-commerce will talk about it in detail.
1. Don’t think that giving you opportunities is giving you traffic
How does traffic form? Consumers see your product and think it is worth a look, so they click to enter your baby page or activity page. This is Taobao traffic. Obviously, the decisive factor is whether consumers are willing to click, and search engines themselves do not have this decision. So what is the decision-making power of search engines? It is to give you the opportunity to appear in front of consumers. This is the essence of the new product search weight building.
Therefore, if your new product has no traffic, it does not necessarily mean that the search engine does not give you a chance. It is likely that it is your own problem: you did not seize the opportunity.
2. Are the keywords you selected inaccurate?
This is a very important factor affecting click-through rate, but there are points that are often overlooked because everyone's focus on keywords is still on "number of displays", which is the so-called search popularity. But they often ignore two other very important core indicators: click-through rate and correlation.
Relevance is the basis. Unrelated keywords will not only affect click-through rate, but also affect conversion rate. What is relevance? Simply put, it is: the real needs of consumers happen to match your baby attributes.
For example, consumers want a long-sleeved dress, and you happen to be a long-sleeved dress; consumers want a shirt between 200 and 300, and your price is exactly 268... So, suppose that if a consumer searches for "European chandelier", then the chandelier is a product word, and the European style is the "attribute click word" to determine whether it is relevant or not. If your light is from the Korean version, then the consumer has no desire to click, which is irrelevant.
So when choosing words (choosing words itself is a process of filtering and deleting), the first thing to filter out is words that you cannot use with irrelevant attributes, because no matter how well these words perform, it is useless. For more questions, please see my author's introduction and contact us. I have made a very comprehensive store self-diagnosis mind map and will also send it to everyone to help you diagnose the store yourself!
In addition, when you use a business consultant to select words, you can see the click rate of each word, which is also a very important criterion. If the click rate of this word itself is relatively poor, then other data performance should not be within your consideration. Someone asked why words with a click rate of more than 200% appear? What do you care about? You just need to know one thing. The larger the value, the higher the click rate, which is enough.
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