How do you view the Chinese market from price marketing to content marketing? ——Member sharing

　　How do you view the Chinese market from price marketing to content marketing? Let’s see how Wang Yanting, vice president of Laogao E-commerce Club , answered at the Laogao E-commerce regular meeting.

　　Host: First of all, I would like to invite a great sharing guest for everyone. When I first arrived at the venue today, my first impression was: office lady, a professional, professional, wise lady with a very aura between conversations. As the deputy general manager of Hasson Group, she should have a lot of experience to share with you. I believe everyone here is familiar with the brand Hasen, and Hasen's shoes should also be spread all over China. Hasson has experienced more than 20 years of annual sales in China and has only entered e-commerce at the beginning of last year and completed more than 80 million online sales. So how to go from price marketing to content marketing? What perspective should China’s entire market look at? Please welcome Ms. Wang Yanting, deputy general manager of Hasson Group, with the warmest applause!

　　Wang Yanting: Thank you for introducing the beauty. Dear advanced and members, good afternoon!

　　Audience: OK, good manager!

　　Wang Yanting: After lunch today, we started a speech. The word "speaking" may be a bit too heavy, and I think it is more appropriate to use "share". Before we start, we can see the topics shared: from price marketing to content marketing how to view the Chinese market. There is a keyword in it: marketing. I would like to ask you a simple question: What is the difference between marketing and sales? Women who can answer this question can go to the Hasen flagship store to get a pair of shoes. Men should not worry. Hasen does not only sell women's shoes, we also have men's shoes flagship stores. Can anyone here answer me? I can give three open places. You can answer as you like and think about the difference between marketing and sales.

　　Audience A: Marketing is about going out, sales is similar to just waiting, which is their difference.

　　Wang Yanting: Marketing is going out and sales is waiting. Can I understand it as one is active and the other is passive? Ok, thank you.

　　Audience B: Sales is to sell yourself, and marketing is to ask others to buy my things.

　　Wang Yanting: Ok, this colleague said, "Selling is to ask others to buy my things, and sales is to sell things"? Sorry, I didn't hear it very clearly.

　　Audience B: Marketing is to ask others to buy my things, and sales means that I just sell things.

　　Wang Yanting: OK, everyone has heard it. There is also the last quota, and the ladies behind are preferred, so that some people in our women's shoe store will flow in.

　　Audience C: Marketing starts selling before the product is manufactured, and sales starts selling after the product is manufactured.

　　Wang Yanting: Very good. In fact, all the three answers have focused on some points. It seems that everyone can catch some differences in marketing and sales. They seem to be just a difference in one word, but in fact there are huge differences. Those three can exchange business cards with me after the meeting. I will ask our sales manager to provide shoes delivery services. Thank you for your answers and participation. Then I will briefly talk about the difference between marketing and sales. Have you ever been to Apple's experience store? When we walk in, we will zip the iPad and try it for 5 seconds to see their fingerprint functions. Did the iPhone sell it to you at this time? No, some people just go in and charge. So has it been marketed to you? Yes, you remember what you can experience in an Apple store: fast service, clean store design, brand image maintenance, etc. I didn't buy it this time, and I may not buy it next time, but I will buy it one day. This is Apple's strategy. Therefore, marketing can be understood as "the promotion of a brand: including brand ideas, product strength, brand positioning, etc.", which we call marketing. Sales are "I put a product at the price and put it on a price point, telling you how much it costs and how much I will charge you after you buy it." It is an act. Marketing is a ritual and means, and its purpose is to achieve sales, and the sales process is marketing. There are differences between the two. After clarifying them, let’s take a look at today’s report. China and the world are talking about one thing - marketing. There are many marketing methods, and now we can only roughly put forward two methods: one is price and the other is content. Content marketing is very empty. Due to time constraints, I can only do a simple organization to tell you the difference between the two. Let me briefly introduce my past experience. I used to be in a German e-commerce company mainly responsible for marketing. I will use this company to analyze and explain it to you later. This is our company's user manager. He is responsible for user analysis and website data analysis. If there is any communication about interface analysis and data mining after the meeting, we are happy to share it with you.

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