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An experienced driver will teach you 4 Taobao operation skills

2018-07-09

  With the rapid development of the e-commerce economy, the competition in the e-commerce market has reached a white-hot level. At this time, if your store wants to not be eliminated in the e-commerce tide, then your store needs more professional, systematic and strategic people to operate it. If you don’t want the store to be on the front line of life and death like other stores, then you must know how to operate. The premise of operation is that the product quality must be passed, otherwise no matter who understands operation, no matter how poor quality products are, they cannot operate. Next, let’s talk about several important skills that the product also needs to have.

Taobao operation

  1. Taobao operation knows how to grasp the time point

  Every industry has its own off-peak season. When the peak season comes, you must know how to grasp it, and you must also know how to promote it with the help of official activities, such as Double 11 and Double 12. We must analyze the off-peak seasons of the industry so that we can warm up in advance. In this way, when the explosion period comes, the sales of goods will naturally explode well.

  2. Make good financial planning for Taobao operation

  In operations, you must know how to spend every penny on the cutting edge, and know how to plan. Don’t remember where the money has been spent when you are short of funds. When spending this money, you need to have a plan that you can achieve. Do what you can and don't set expectations too high. The goals of each stage are different, so you must know what the operation focus and what the key investment are in each stage are, and what the operation is.

  3. Taobao operations should use data to explore potential customer needs

  Whether the market for operating products is in a growth trend or a sharp decline trend needs to be carefully analyzed. If it is in an upward trend, it means that the market has great potential, but if it is in a downward trend, then you need to make careful choices. Another thing is to explore the potential needs of customers. According to the rise list, hot sales list, etc., each product must be further extended.

  4. Other skills for Taobao operation

  Taobao operation skills, such as art, copywriting, data analysis, strategic response and other skills. The basic art skills can make the design pictures more in line with your product selling points, and the good copywriting skills can make the content more attractive. Understand data analysis and can clearly understand the changes in the industry and the value of investment. Also, after the product enters the market, you must know how to respond flexibly, otherwise the store may be at the mercy of the market.

  The above are the four most commonly used simple operation skills taught by veteran operators. In e-commerce operations, we need to constantly learn and summarize Taobao rules. Only in this way can we do a good job in store operations and not be eliminated by the industry!


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