#Laogao E-commerce Newsletter# [E-commerce Evening News on September 18] Tmall Supermarket adds Moutai supply in the Mid-Autumn Festival, and mooncake support is 1 hour to reach; Xiaohongshu Fashion Buyer Club: Combining offline Buyer Club with live streaming; JD.com and Xinruipeng Group jointly create a pet carnival; Alibaba was selected as the World Economic Forum Lighthouse Factory for "Rhino Intelligent Manufacturing"; 81 applications such as WeChat phone book and flight housekeeper were asked to be rectified...
E-commerce newsletter
1. Tmall supermarkets increase Moutai supply during the Mid-Autumn Festival, and mooncakes support for 1 hour
According to the Beijing News, starting from September 18, Tmall Supermarket will provide consumers with purchasing methods such as "second piece of mooncakes 0 yuan", which will support up to 1 hour, and at the same time, it will significantly increase the supply of 500 ml 53° Feitian Moutai, with a price of 1,499 yuan per bottle. Lin Xiantai, head of the wine industry of Tmall Supermarket, said that Tmall Supermarket established in-depth cooperation with Moutai in September last year, expanding Moutai's direct sales channels and reducing intermediate links. The big data anti-scaling ability is conducive to promoting the stability of Moutai's products' prices. (interface)
2. Tmall's new "special sale" store will take effect on September 24
On September 18, Tmall platform issued a notice on the addition of the "outlet/special sale" store on the 17th (hereinafter referred to as the announcement).
The announcement stated that Tmall will add an "outlet/special sale" store to its flagship store. Merchants can sell their brand discounted products or special discount customized products by opening the "outlet/special sale" store model outside the flagship store. The same brand can open "flagship store" and "outlet/special sale" stores on Tmall. The dual-store model is currently only open to some categories and an invitation system is implemented. (E-commerce News)
3. Xiaohongshu Fashion Buyer Club: Combining offline Buyer Club with live streaming
According to September 18, the 2020 Xiaohongshu Fashion Buyer Association was held in Shanghai recently, and a total of 30 emerging brands and 50 Xiaohongshu Fashion KOCs were invited to participate. In this event, Xiaohongshu combined offline buyer meetings with live streaming for the first time, inviting live streaming bloggers to go to buyer meetings to experience new products on site. Some bloggers even conducted live streaming and selected products for the live streaming based on fans' feedback.
The method of combining offline buyers with live streaming can enable brand new products to be released simultaneously with blogger accounts and live broadcast rooms, bringing the brand closer to the host. A relevant person in charge of Xiaohongshu said that in the future, it will continue to expand the scale of the fashion buyer association, expand the number of brands participating in the conference, invite more well-known KOCs to participate, and at the same time increase the number of buyer associations to better build a bridge for brand merchants to communicate and cooperate with Xiaohongshu Fashion KOCs. (E-commerce News)
4. JD.com and Xinruipeng Group create a pet carnival
On September 18, according to JD.com Dajia Blackboard News, the "Pet Carnival" created by JD.com Dajia, a local instant retail platform under Dada Group, and Xinruipeng Group, has started today. Through JD.com Dajia 1-hour local instant retail system, pet owners can enjoy the consumption experience of placing orders online through their mobile phones and delivering pet products to their homes in one hour. According to reports, Xinruipeng Group is a leading enterprise in the domestic pet industry. The group's nearly 1,000 stores on the JD Home Delivery Platform will fully participate in this "Pet Love Carnival". (E-commerce News)
5. Alibaba was selected as the World Economic Forum Lighthouse Factory for "Rhino Intelligent Manufacturing"
On September 18, the World Economic Forum announced that the "Global Lighthouse Network" will add 10 new members of "Lighthouse Factory". Alibaba was selected for its new manufacturing platform "Rhino Intelligent Manufacturing" recently announced, becoming the only technology company on the global lighthouse network. It is understood that the "Lighthouse Factory" is regarded as the leader of the Fourth Industrial Revolution and was selected by the World Economic Forum and McKinsey from thousands of manufacturing companies around the world. The "Rhino Intelligent Manufacturing" created by Alibaba is a digital and intelligent manufacturing platform dedicated to small and medium-sized enterprises. It has been confidential for three years before it was announced. (E-commerce News)
Internet news
6. 81 applications such as WeChat phone book and flight manager are required to be rectified
On September 18, the App Special Governance Working Group reported yesterday that 81 Apps had problems with personal information collection and use, including WeChat phone book, Babytree, Singba, Flight Manager, Anxin Mobile Securities, Sina Sports, etc. (Titanium Media)
7. Burger King’s largest franchisee considers selling all Burger King China shares
Burger King's world's largest franchisee, TFI, is considering selling its 50% stake in Burger King China, which is the entire stake it holds, with a valuation of more than $1.2 billion. The discussion is still in its early stages and it may decide to retain the business or restart the IPO plan, people familiar with the matter said. In response, TFI responded that some investors were interested in the company, but there was no ongoing equity sale at present. Currently, TFI operates more than 1,200 Burger King restaurants in China. (Interface News)
8. Apple will launch online stores in India on September 23
According to the Economic Times of India, Apple will launch its own online store in India on the 23rd of this month, becoming the first foreign company to open an online store in India first and then a physical store. Apple said the store will provide full range of products and customer services in India for the first time, including financial services and preferential student price policies, as well as a purchase exchange program. Before this, Apple's sales in India were entirely conducted through authorized dealers and e-commerce companies such as Amazon and Walmart. It is reported that Apple has plans to open two physical stores in Mumbai and Bangalore. (E-commerce News)
9. Wangfujing Group: Duty-free shops will be opened into Beijing Global Resort
Wangfujing Group is fully promoting the implementation of duty-free business formats and developing three types of duty-free shops: port duty-free, offshore duty-free and city duty-free. Beijing is the key area for its duty-free business. Airport duty-free shops and city duty-free shops will be launched in Beijing, and plans to build an integrated commercial complex with tax and duty-free in Beijing Global Resort. At the same time, taking advantage of the strategic opportunity of Hainan Free Trade Port, we will deploy off-island duty-free business in Hainan. (Beijing Daily)
Cross-border newsletter
10. Is it illegal to have Chinese electronic labels in cross-trade retail products? The first cross-border trade court in the country makes the first judgment in the country
After trial, the court held that although the physical goods in this case did not have paper Chinese labels, the goods were tested to meet my country's food safety standards, and their behavior of replacing paper labels with electronic labels does not constitute food label defects. (interface)
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