How can Taobao sellers better deal with the decline in store traffic during off-season?

　　Generally speaking, even if the store is in the off-season relative to the store, there is no need for Taobao merchants to worry too much. After all, the decline in traffic and sales is the current market situation in the entire industry, and the impact is not just on yourself. And this is the best time to widen your distance from your competitors and comprehensively improve the store's comprehensive quality score. Let me introduce it to you below by Lao Gao E-commerce editor.

　　1. During the off-season, be sure to ensure that the store’s service quality score is rising.

　　Why are you preparing for this? It is for your explosion when the peak season comes! Because you should note that for Taobao search engines, they can adjust the recommended products at the golden position at any time according to changes in data (actually changes in market demand). Because of the pressure of KPI, the waiters must ensure as much as possible and recommend the most likely products to be sold at the most appropriate time and at the best position. Therefore, when the peak season is coming, the waiter's reaction must be very fast.

　　If you don't understand, let me give you an example. The peak season for the fur category must be around October, right? When the peak season is about to enter, Taobao waiters found that more people searching for furs are quickly increasing (some areas may have entered the cold mode in advance), so they will soon react: you may like, popular markets, channel traffic, live streaming traffic..., many good locations start giving furs.

　　So the question is: the peak season has just entered, and most of the products are still unable to see the potential and popularity. So what products are recommended at this time? The answer is: During the off-season, your store service quality score remains rising. You do so well in the off-season, and I believe you won’t do badly in the peak season.

　　So, what does the service quality score of this store include? After a lot of observations and testing, we found that there are mainly two levels: store refund and other related indicators, and DSR scores. As for how to improve, I won’t go into details here, because there are many articles about these.

　　2. You also learn off-season promotions

　　What is off-season promotion? I think everyone has already learned about this when they are offline, such as down jackets. We often see off-season promotions for down jacket products in the summer. There are two benefits to doing this: on the one hand, if you have stock pressure last year, you can conduct clearance activities through off-season promotions.

　　On the other hand, when the peak season comes, you can lay some sales foundation for the styles you are planning to promote. For these two purposes, the operation methods will also be different. If you are for clearing your position, you can sign up for some activities: daily special offers, clearing your position, etc.; if you are for the basis of sales, you can use diamond exhibitions to attract traffic. In fact, many times, your online methods come from offline!