How can Taobao novice sellers operate on new products and break the zeros? Do a good job in marketing for old customers

　　Many novice sellers attach more importance to introducing new traffic when opening a store, but maintaining old customers is also a must for novice sellers. They cannot pick up sesame seeds or lose watermelons. Old customer operations are often easily overlooked by novice sellers, so we should slowly accumulate our old customers after opening a store. When you have a new product, your old customer transactions will be better than new customer transactions, and the weight added to your baby will be higher after the old customer transactions. Next, the editor of Laogao E-commerce will give you a detailed explanation.

　　Many friends will say, I don’t have old customers! Customers basically lose their products after purchasing them. Then I want to ask you, what have you done to old customers? What methods have you used to maintain old customers? This is a good question you should consider. Instead of complaining about why you don’t have old customers, even if you only have one old customer, you will maintain it well. As you accumulate slowly, you will have many old customers in the future. So what methods do we have to keep old customers?

　　1. SMS marketing

　　I believe many sellers have encountered it more or less, and you buy your baby in Tmall stores or other Taobao stores. Usually, I will send you text messages on holidays or large event days. Some greetings to you, some send you coupons, and some notify you to submit new ones. This is their marketing to old customers. I often let my store appear in front of old customers. Although an old customer may not be able to make a deal after seeing it, he will go to your store to check it out as soon as he wants to buy it. I bought it when I saw what I like. This is also a kind of marketing.

　　Many TV advertisements are the same. They don’t have to buy them when they come out. Just let customers know their products and think of their products as soon as we need them. Many friends don’t know how to send text messages. This is sent through a group software. If you don’t know, you can search for it in the service market. Super store managers can also send text messages. In the early stage, it will give you about 100 free messages, and in the later stage, you can recharge yourself, and you can spend 100 messages per text message. Novice sellers have maintained old customers from the beginning, so it is relatively simple to break the zeros if there is a new product later.

　　2. Customer operation platform

　　1. Send coupons directly to old customers

　　I would like to ask how many of my friends I'm watching have used the customer operation platform. There should be very few friends who have never used it. Some friends have never heard of it. When a customer places an order in your store, the operation platform will display customer information. When you launch a new product, you can send some coupons to your customers, give some traffic, and send some red envelopes to customers. Buyers will also get a deal when they see the discount. If it is a new product, I suggest that the coupons should be stronger, mainly to break the new product and increase the weight of the new product, so that your new product baby will grow faster.

　　2. Shopping cart marketing drives new products to break zero

　　Many friends believe that old customers can only be considered old customers if they only make transactions in stores. In fact, it is not. When a customer adds a shopping cart and has no conversion, such customers are also our old customers. It means that he prefers your baby, but he lacks the intention to buy it. It may be that the price is high.

　　In comparison, it may be that the weather season has not arrived. Then we can remind customers through the customer operation platform that the baby you added shopping has coupons. Then when your new product comes out, you can set the recommended baby to add enough. The styles are similar and the prices are also similar. When your customer sees that if he is satisfied, the customer will place an order. This is also a good way to break the new product by using shopping cart marketing to drive old customers to break the new product by using shopping cart marketing. The effect is still good

　　3. New fans break zero

　　This method cannot be accomplished for novices, but you must have this awareness and be your own fan circle. When you have a new product, you can quickly notify your fans to purchase and give them more discounts. This will also quickly break the new product, and the effect is still good. You can start accumulating fans now, interact with them frequently, and send a small red envelope! This needs to be maintained by yourself, if you feel troublesome.

　　You can operate your own Weitao, often post some articles and videos, and articles that buyers are more interested in, which is a metaphor for you who sell beauty makeup and often update some makeup knowledge, so that your fans will pay attention to you frequently. It will be of great help to break the zero-out of your new product. The key to beginners is how to maintain old customers and do a good job in marketing for old customers. It will bring you more wealth later.