Taobao/Tmall added a lot of new regulations in the first week of January.
Xiaobao has done a round of sorting for everyone.
1. New sellers fail to handle litigation and continue to violate new rules
In order to maintain a healthy market order of Taobao, provide consumers with a safe and secure online shopping environment, and effectively protect consumer rights, Taobao will add relevant market management rules for sellers to fail to handle lawsuits and continue to violate regulations in the "Taobao Rules". The rules change will be announced on January 3, 2017 and will officially take effect on January 10, 2017.
The main changes are as follows:
In response to situations such as the platform failing to effectively contact the seller, the seller fails to deal with it during the lawsuit or still repeatedly publishes infringement information, etc., the situation will be increased in the case of judicial litigation, such as store supervision and other temporary market control measures.
Public notice: https://rule.taobao.com/detail-5132.htm?spm=a2177.7231193.0.0.bRUuFr&tag=self
2 Changes to "Taobao Game Market Management Specifications"
In order to maintain and ensure the order of Taobao game market, further regulate the behavior of sellers, and create a safe and secure online shopping environment for consumers, Taobao will further optimize and adjust the "Taobao Game Market Management Specifications".
The change of the rules will be announced on January 3, 2016 and will officially take effect on January 10, 2016.
Main changes:
Adjust the entry and clearance thresholds for Taobao seller game market.
Public notice: https://rule.taobao.com/detail-5130.htm?spm=a2177.7231193.0.0.bRUuFr&tag=self
3 Public notice on the change of the "Xianyu Management Rules"
Given the particularity of the Xianyu market, its commodity system, scenarios, trading models, etc. are also special. In order to further purify the Xianyu market and better enhance consumer experience, the Xianyu market plans to add new Xianyu "See You" meeting transactions and Xianyu independent market control measures in the original "Xianyu Management Rules".
The rules change will be announced on January 3, 2017 and will officially take effect on January 10, 2017.
The main changes are as follows:
1. Delete the number of releases of Xianyu digital products;
2. Added new trading rules for Xianyu’s “See You” meeting trading scenario;
3. More than 20 new control measures for Xianyu are added, such as leaving messages, evaluations, fish ponds, marketing activities registration, etc.;
4. Add illegal scenarios and handling methods such as public order and good customs, qualification access commodity control, and public opinion commodity;
5. Add new violation-related penalties in the fan dimension.
Public notice: https://rule.taobao.com/detail-5131.htm?spm=a2177.7231193.0.0.5tRHfU&tag=self
4 "Free shipping" and "restricted buyer behavior" in "Taobao/Tmall"
In order to maintain a healthy market order on Taobao, provide consumers with a safe and secure online shopping environment, and effectively protect consumer rights, Taobao will update the definitions of relevant rules such as "free shipping" and "restriction of buyer behavior" in the "Taobao Rules".
The change of the rules will be announced on January 6, 2017 and will officially take effect on January 17, 2017.
The main changes are as follows:
1. Updated "free shipping" definition is: the seller promises to bear the first shipping fee to the buyer in the designated area for the goods sold;
2. Added new content to the definition of "restricting buyer behavior": prohibiting Taobao members from collecting products, adding shopping carts, purchasing products, etc.
Public notice: https://rule.taobao.com/detail-5143.htm?spm=a2177.7231193.0.0.sNvzLu&tag=self
5 Changes to the relevant rules of “Improper use of other people’s rights”
Taobao has always been committed to providing members with a high-quality business/shopping environment and service experience, and regards intellectual property rights as the core value of sellers. In order to maintain a healthy market order on Taobao, provide a good platform environment for honest sellers, and provide consumers with a safe and secure online shopping environment, Taobao plans to further adjust the rules for improper use of other people's rights.
The rules change will be announced on January 6, 2017 and will officially take effect on January 13, 2017.
The main changes are as follows:
Depending on the severity of the circumstances, the handling measures of "restricting the number of products released, removing or deleting all-store products" will be added.
Public notice: https://rule.taobao.com/detail-5148.htm?spm=a2177.7231193.0.0.fAr6Li&tag=self
6 "Interpretation of Taobao Interaction Information Rules" Change Publicity
In order to better maintain and improve the standardization of interactive information on Taobao platform, protect the legitimate rights and interests of all users of Taobao interactive platform, and purify the overall environment of Taobao interactive platform, Taobao will further optimize and improve the "Taobao Interaction Information Rules". The rules change will be announced on January 6, 2017 and will officially take effect on January 13, 2017.
Main changes:
Processing measures to increase picture space.
Public notice: https://rule.taobao.com/detail-5147.htm?spm=a2177.7231193.0.0.N0haBW&tag=self
7 Announcement on the addition of new product release standards in the "Mobile Phone" category
Main new content:
1. Product release seller requirements;
2. Product release requirements;
3. Product release management.
This announcement was made public notice on January 6, 2017 and officially came into effect on March 1, 2017.
Public notice: https://rule.taobao.com/detail-5149.htm?spm=a2177.7231193.0.0.aUxNFp&tag=self
8 "Tmall Deworming Supplies Industry Standard" added public notice
In order to standardize the release standards for deworming products, Tmall plans to add new industry standards for deworming products.
This new addition will be announced on January 6, 2017 and will officially take effect on January 13, 2017.
1. Title release specifications: It must include "brand + product name + pesticide type or model/specimen + other information"
2. Product image release specifications
3. The pesticide products sold must have relevant qualifications before they can be sold in an accessible manner.
Public notice: https://rule.tmall.com/tdetail-5158.htm?spm=a2177.7731969.0.0.sNgCcq&tag=self
9 Tmall adds new rules for banning restricted pesticides for sale
The change of the rules will be announced on December 30, 2016 and will officially take effect on January 6, 2017.
Main changes:
New "the ban on sales of pesticides issued by the Ministry of Agriculture" was added. If serious violations are committed, 12 points will be deducted each time; if serious circumstances are performed, 48 points will be deducted each time.
Public announcement link: https://rule.tmall.com/tdetail-5120.htm?spm=a2177.7731969.0.0.sNgCcq&tag=self
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