Morning news: Tmall plans to adjust the investment rules for localized life services, game services and other categories; Kuaishou will launch the mall channel pages similar to Taobao and JD.com; the overall transaction volume increased by 97% year-on-year within the first 4 hours of the first day of the launch of the JD Agricultural Specialty Shopping Festival; Li Jiaqi's first product, Mr. Xiao Lei, was launched on the shelves for 3 minutes; Pinduoduo Temu will not launch the "Sharp Sword" function overseas...
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E-commerce newsletter
1. Tmall plans to adjust investment rules for localized life services, game services and other categories
On September 20, Tmall platform issued a notice today saying that it will adjust the investment rules for localized life services, model play/animation/peripheral/cos/board games, game services, and education and training categories. This adjustment will officially take effect on September 27, 2022. Among them, the "Beauty and Hairdressing/Body and Nailing" category optimizes the entry requirements and is unified with the "Tmall Business Qualification Standard" in this category; the entry methods for "Wedding/Photography/Video Service", "Advertising Production/Traditional Printing/Printing/Photographing", and "Multimedia Service" categories are adjusted from invitation to self-recommendation, and the entry requirements are also clarified. (E-commerce News)
2. Kuaishou will launch the mall channel pages similar to Taobao and JD.com
On September 20, Kuaishou will be launched on the mall channel soon. The mall page is similar to Taobao and JD.com. Users can enter through the first-level entrance of the homepage of the Kuaishou App. At present, Kuaishou Mall is investing in investment. During this year's Double 11, Kuaishou will vigorously promote the new business management matrix of short videos, live broadcast rooms, stores, and malls. It is understood that in August this year, Kuaishou has conducted grayscale tests on the mall channel, and the entrance of the mall is located in the Tab column at the top of the Kuaishou App homepage. The homepage of the Grayscale Testing mall includes product category columns and channels such as brand subsidies, super flash sale and brand sales. (E-commerce News)
3. The overall transaction volume increased by 97% year-on-year within 4 hours of the first day of the launch of JD Agricultural Specialty Shopping Festival
According to September 20, the first "JD Agricultural Specialty Shopping Festival" is in progress. The event starts on September 7 and lasts until September 25, and lasts for a total of 19 days. According to data disclosed by JD.com, the event achieved a good start on the first day of its launch. The overall transaction volume increased by 97% year-on-year within four hours, and the omni-channel order volume increased by 44% year-on-year. It is understood that during this shopping festival, JD.com and government departments in many places issued 1 billion "agricultural coupons" to consumers, launching 300,000 agricultural products, covering 2,336 agricultural specialty areas and industrial belts across the country, and over 120,000 agricultural products from national geographical indications. At the same time, we have joined hands with partners to create multiple traceability live broadcasts. (E-commerce News)
4. Douyin will open the graphic search traffic to some creators
On September 20, the Douyin Creator Conference was broadcast live today on Douyin, Douyin Speed Edition, Douyin Volcano Edition, etc., and invited several creator representatives to attend the speech. At the meeting, a relevant person in charge of Douyin introduced the progress related to medium-sized videos. The co-creation function of multiple people co-created by Douyin's internal testing has been opened to all creators of tens of thousands of fans. In the future, Douyin will open the permission to release videos of more than 30 minutes, support uploading 4K 120 frames of videos, and support up to 64G files, making it convenient for creators to produce in-depth content. (E-commerce News)
5. JD Express will add a full-price compensation service: it will arrive within 24 hours at the fastest
On September 21, JD Express will launch a new price insurance service "full insurance", which will provide full compensation within the price insurance range for personal express scenarios, and will be received within 24 hours at the earliest. The service will be available on September 29. It is reported that if the express delivery is completely damaged, JD Express will make full compensation according to the insured amount; and if the express delivery is partially damaged, JD Express will make a claim based on the customer's wishes and in combination with the insured amount. (Sina Technology)
Internet news
6. Li Jiaqi's first product, "Mr. Xiao Lei" mobile phone holder, was launched in 3 minutes.
On September 20, Li Jiaqi made a comeback and debuted its first product, "Mr. Xiao Lei" mobile phone holder. The final live broadcast room price of the product was 9.9 yuan and sold out in 3 minutes after it was put on the shelves. Fans said: "Support Jiaqi." It is reported that the first rebroadcasting of Li Jiaqi's live broadcast room is "rational consumption and happy shopping". Li Jiaqi himself repeatedly called on consumers not to consume impulsively during the live broadcast. (Yibang Power)
7. On September 20, the national postal express delivery volume was about 342 million pieces. The delivery volume was about 309 million pieces.
According to the report on September 21, the monitoring data of the Office of the Leading Group for Logistics and Safety Protection and Safety Work of the State Council showed that on September 20, the national railway freight continued to maintain a high level, transporting 11.135 million tons of cargo, a month-on-month increase of 0.09%; the national highway trucks were 7.9395 million, a month-on-month increase of 3.25%; the monitored ports completed cargo throughput of 33.483 million tons, a month-on-month increase of 0.8%, and a container throughput of 889,000 standard containers, a month-on-month increase of 5.2%; 701 civil aviation freight flights were guaranteed, a month-on-month increase of 39.9%; the postal express collection was about 342 million pieces, a month-on-month increase of 1.5%; the delivery volume was about 309 million pieces, a month-on-month decrease of 1.0%. (E-commerce News)
Cross-border information
8. Pinduoduo Temu will not launch the "Slash" function overseas
On September 20, LatePost learned that Pinduoduo's cross-border e-commerce project Temu was launched on September 1. At present, the first batch of users who placed orders on Temu have received the goods. "LatePost" learned that Pinduoduo Temu will not launch the "Slash" function overseas, and the team may adopt the form of a content community to increase transaction conversion rate on the mobile terminal. In addition, Temu's launch budget in September may reach RMB 1 billion, and market expenses in the first three months will be concentrated on public domain traffic acquisition and content delivery. (E-commerce News)
9. Lazada's special line to Southeast Asia is delivered in as fast as 5 days
On September 20, Cainiao joined hands with Lazada to launch a special line for clothing industry to take overseas, and Guangdong Chaoshan Fashion Clothing will be delivered to Southeast Asia in as fast as 5 days. At present, the dedicated line to the sea has set up new dedicated line cargo points in Chaoshan and the full link time of the dedicated line is optimized by about 20%, saving about 2 days as fast as ; at the same time, logistics costs will also decrease accordingly. Taking the Vietnamese market as an example, if the packages sent to Vietnam are about 200g, the logistics costs of merchants can be reduced by about 10%. (Yibang Power)
10. UPS launches new users' activities to send imported on delivery shipments
On September 20, UPS officially announced that UPS will participate in the 2022 China International Import Expo from November 5 to November 10, 2022. In response, UPS launched a campaign to send imported on-delivery shipments to new UPS customers. From 00:01 am on September 19, 2022 (inclusive) to 23:59 pm on December 10, 2022 (inclusive) if customers in the event open a UPS account to send imported on-delivery shipments through this account and designated UPS services, and meet the number of imported items set by the event, they will receive a corresponding amount of JD gift card as a reward. (E-commerce News)
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