#Laogao E-commerce Newsletter# [E-commerce Evening News on April 27]

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

      Morning consultation: Shopify released a briefing on popular product selection trends in April: sleeping bags, thermos cups, etc. were shortlisted; State Post Bureau: The average unit price of express delivery in the first quarter was 10.2 yuan; State Post Bureau: The coverage rate of postal and express cooperation in the first quarter was 13.6%.

E-commerce newsletter

1. Ranking of 100 "most shortages" occupations in the country in the first quarter of 2021: couriers rank eighth

      On April 27, the Ministry of Human Resources and Social Security recently released the ranking of 100 job recruitment in the first quarter of 2021, which is greater than the "most shortage of jobs" in job hunting. This period couriers, automobile production line operators, and packers entered the top ten, and commodity salesmen, turners, and welders left the top ten. It is worth mentioning that the "2020 National Survey on the Current Situation and Job Satisfaction of Couriers in Grassroots" released by China Post Express on March 21 showed that more than 50% of couriers' monthly income does not exceed RMB 5,000, and 1.3% of them have monthly incomes of more than RMB 10,000. Currently, the main forces of couriers are the post-80s and post-90s, with the proportions being 42.81% and 41.74% respectively. 61% of people with express delivery experience under three years account for. (E-commerce News)

2. Suning.com launched a special food selection in hometown food from Suning China Specialty Pavilion

      According to April 27, today, Suning.com launched the "Who doesn't say my hometown is good" event. Guan Xiaotong, Zhang Yixing, Jiang Shuying, Yuan Hong, Ou Hao and Peng Yuchang each endorsed their hometown to compete and recommended the special foods in their hometown. It is reported that the products selected for this event are from Suning China Specialty Pavilion. The China Specialty Pavilion is an online specialty brand created by Suning.com. It aims to break the barriers of regionalization, allow local specialties to go across the country through Internet channels, and promote the deep integration of the local regional e-commerce ecosystem. (Tianxia Online Business)

3. It is said that Xiaohongshu is considering the IPO scale of US$1 billion this year

      On April 27, according to Reuters' media IFR, people familiar with the matter said that Xiaohongshu has secretly submitted an application for listing in the United States and plans to conduct an IPO in the United States around the middle of the year, raising about US$500 million to US$1 billion. Little Red Book is working with Goldman Sachs and Morgan Stanley on the planned listing. Xiaohongshu has not commented yet. It is reported that Xiaohongshu's investors include Alibaba and Tencent Holdings. In January last year, Xiaohongshu conducted a round of private equity financing, raising $400 million to $500 million, bringing its valuation to about $6 billion. Xiaohongshu website shows that Xiaohongshu has about 300 million registered users and more than 100 million monthly active users. (E-commerce News)

4. Kuaishou Vanilla launches "store heating" to strengthen local life business

      According to April 27, Kuaishou Vanilla recently launched the "store heating" product. Through strong alliances with local life business, local businesses can help local merchants to divert traffic and monetize offline through online channels, and accelerate the process of increasing fans and monetization. According to Kuaishou, the use scenarios of "store heating" basically cover the entire life cycle of the merchant account, and mainly have five core product advantages: targeted fans for merchants, intelligent system deployment, algorithm capability upgrade, more reasonable billing, and better product screening. (Chain chopping net)

5. State Post Bureau: The coverage rate of postal and express cooperation villages in the first quarter was 13.6%

      4月27日消息，国家邮政局表示，去年，黑龙江、四川、西藏、甘肃、青海5个省份开展邮快合作试点工作，取得了较为显著的成效。今年，邮快合作在全国范围内全面推进。一季度，邮快合作累计在29个省、1369个县区、0.9万个乡镇、6.98万个村开展。邮快合作建制村覆盖率为13.6%。今年一季度，各地通过多种模式推动快递进村，如鼓励快递企业间合作开展“统仓共配”，利用村级客运公交班车带动快递下行进村等，各地快递服务直投到村比例明显提升。（电商报）

Internet news

6. State Post Bureau: The average unit price of express delivery in the first quarter is 10.2 yuan

      According to April 27, the State Post Bureau today issued a notice on the economic operation of the postal industry in the first quarter of 2021. According to statistics, in the first quarter, the growth rate of express delivery business volume and business revenue was 29.1 percentage points different, and the average unit price of express delivery was 10.2 yuan, lower than the average price in the same period last year. Judging from the changes in product prices, the average price of same city and off-site is 6.4 yuan and 6.1 yuan, a year-on-year decrease of 9.2% and 22.9% respectively. The average price of express delivery in the same city has exceeded that of other places for the first time. (Sina Technology)

Cross-border newsletter

7. Hainan Free Trade Port officially launches the application of digital RMB transportation scenarios

      April 27th news, yesterday, under the guidance of the Haikou Central Branch of the People's Bank of China and the Hainan Provincial Department of Transportation, the launch ceremony of the digital RMB transportation scenario jointly organized by the Hainan Branch of the Bank of China and Hainan Haiqi Transportation Group was held at the Haikou Bus Terminal, which also marks the official launch of the use of the digital RMB in the Hainan Free Trade Port transportation scenario. After the digital RMB is applied in Hainan transportation scenarios, passengers can use digital RMB to purchase long-distance bus tickets within the province on all windows of Haikou Motor Transportation Main Station, East Station and West Station and self-service ticketing equipment. It is reported that Bank of China has currently issued 30 yuan digital RMB red envelopes to high-frequency passengers, and passengers can get it after opening their personal digital currency wallets. (Dunhuang.com)

8. Amazon Japan site: Sellers can change holiday settings according to work schedules, etc.

      April 27th news, according to "Seller's Home", Amazon Japan Station announced on Monday that the "Holiday Settings" option has been added to the transportation settings, allowing sellers to change holiday settings based on their work schedule and workload.

      According to reports, sellers can customize the holiday time in the seller center. Holidays will not be included when the estimated estimated shipping date and estimated delivery date. Therefore, if the estimated delivery date or expected delivery date happens to be during the holiday period, the estimated delivery date or delivery date will be postponed to the next working day according to the preset holiday.

      Amazon said that if sellers want to accept buyers' orders and ship them on holidays, they can log in to the seller center, adjust the estimated delivery date or delivery date through holiday settings, and count the holidays as business days.

      In addition, Amazon Japan Station recently issued an announcement reminding sellers to configure account settings for the May Day holiday. Amazon mentioned that if the seller needs to take a break during the May Day holiday, he needs to configure the account settings for this long holiday, including changing the product status, processing time (stocking time) and delivery options to avoid negatively affecting the account status. (Cross-border e-commerce logistics Bai Xiaosheng)

9. Shopee: Weishiyun PayPal purchase Shopee advertising currency is adjusted to USD

      According to April 27, today, Shopee announced that since 12 noon on April 27, 2021, Weishiyun PayPal's purchase of Shopee advertising currency will be adjusted from SGD (Singapore Dollar) to USD (USD).

      In addition, Shopee also issued a notice on the exemption of logistics on May 1st Labor Day. The platform said it will exempt sellers' logistics statutory limits on the May Day holiday. Logistics time-limit exemption is only for working days set by DTS, and there is no logistics time-limit exemption for natural days.

      Specifically, the logistics limitation period from May 1 to May 5 during the May Day 2021 will be exempted. Calculation example of late shipment using SLS logistics channel: The non-Brazil site order generated on April 29 is set to 3 days, and it can be successfully scanned or arrived in the warehouse before May 7.

      For the non-Brazil site orders generated on April 30, the DTS is set to 3 days, and it can be successfully scanned or arrived in the warehouse before May 10. For Brazilian site orders generated on April 29, the DTS is set to 3 days, and it can be successfully scanned or arrived in the warehouse before May 8. (Captain BI)

10. Shopify releases a briefing on popular product selection trends in April: sleeping bags, thermos cups, etc.

      According to April 27, today, Shopify released a briefing on the popular product selection trends in April. Shopify said more and more people join the camping army this year, and the search volume of related product sleeping bags reached an all-time high in March. In the first three months of this year, consumers' interest in sleeping bags has remained above the level in May last year.

      At the same time, at the beginning of this year, the search volume of thermos cups has exceeded that of 2020. Shopify expects that number will reach a higher peak as the camping season approaches.

      The briefing shows that throughout 2020, people's search interest in red light therapy showed a slow but steady increase. In January this year, the growth of this number began to accelerate. Since January, search volumes of red light therapy have remained high, and current search interest has more than doubled the same period last year.

      Shopify also noted that search interest for water floss doubled in April and continued until the holidays. At present, the search volume of water floss is nearly three times higher than the same period last year.

      It is understood that in the popular product selection trend briefing in April, Shopify's products also include: golf shoes and other golf-related products, raw dog food, mesh shorts, transparent high heels, thick-soled shoes, mules, sandals, bicycle tight shorts, etc. (eBay)