Laogao E-commerce Newsletter on December 14th

　　Laogao E-commerce News on December 14th E-commerce Evening News 1. China Consumers Association Double 11 experiential survey: There are false promotions, especially Amazon; 2. Papi Jiang new advertiser exposed, this time it is a luxury product; 3. Double 12 logistics continues to run wild, and more than 50% of the orders have been shipped on the same day; 4. Taobao: There are false certificates for sellers' access qualifications, and they will never be allowed to enter! 5. It was taken the lead by YTO and SF Express, and Shentong was listed within the year.

　　1. China Consumers Association Double 11 Experimental Survey: There are false promotions, especially Amazon

　　On December 14, the China Consumers Association released a survey report saying that 16.7% of the products in the survey sample were higher than the lowest prices in recent days on Double 11. The most serious problems with false promotions are Amazon and JD.com. Amazon has 35% of the survey samples. The price on Double 11 on the same day is higher than the lowest price in recent times, while JD.com's proportion is 26.8%.

　　Comment: The veteran driver is more experienced in dealing with false promotions from merchants.

　　2. The new advertiser of Papi Jiang revealed that this time is a luxury product

　　On December 14, the WeChat official account of Swiss luxury watch brand Jaeger-LeCoultre released its first advertisement with Papi Jiang. The first cooperation between domestic high-end internet celebrities and international luxury brands was finally unveiled after more than half a year of warm-up. In foreign countries, there are endless examples of luxury brands seeking Instagram Internet celebrities to cooperate, and Internet celebrities account for more and more in the brand's marketing budget. But cooperating with internet celebrities in China is indeed the first attempt for Jaeger-LeCoultre.

　　Comment: When cooperating with Internet celebrities, luxury brands should still comprehensively examine the fan group, fan quality, popularity of Internet celebrities, and whether it is in line with the brand tone and other factors.

　　3. Double 12 logistics continues to run wildly, and more than 50% of the orders have been shipped on the same day

　　According to news on December 14, Cainiao Network data showed that Double 12 logistics continued to operate efficiently. Among the logistics orders generated on December 12, more than 50% of the packages had been shipped on the same day, and 343 cities enjoyed the same-day delivery of packages. Cainiao big data shows that after just after the baptism of Double 11, the open logistics ecosystem on the platform has become more ease in dealing with Double 12 and has invested sufficient guarantees. For example, ZTO Express has successively put new transfer sites into use in 13 cities across the country, expanded the sites in 11 cities, and added intelligent equipment such as automated assembly lines. YTO Express has encouraged franchise outlets to promote the improvement of terminal services.

　　Comment: Cainiao, as a logistics resource integration platform, is exerting increasing power.

　　4. Taobao: There are false certificates for seller access qualifications and will not be allowed to enter forever!

　　On December 14, it was specifically pointed out in the Taobao announcement that sellers who are penalized for false certificates for admission qualifications will not be allowed to enter within the past 90 days of punishment, and will be modified to permanently not allow access, and will officially take effect on December 19!

　　Comment: I can only say that Taobao is eliminating merchants with insufficient strength in all aspects.

　　5. Being first by YTO and SF Express, Shentong is sprinting to go public within the year

　　On December 14, Zhejiang Aidisi Fluid Control Co., Ltd. (hereinafter referred to as "Aidisi") issued an announcement stating that the company reviewed and passed a proposal to change the company's name to Shentong Express Co., Ltd. and nominate Shentong Express Chairman Chen Dejun and others as non-independent director candidates for the fourth board of directors of the company. Industry analysts believe that Shentong "get up early and catches up late", and needs to accelerate its listing within the year, otherwise, the valuation of Shentong's listing may be affected.

　　Comment: If you go public, it is not a simple matter of doing your business. If it cannot be listed this year, it will have a great impact on investors' confidence, and the credit grants of some banks or investors will be reduced, and preferential policies such as taxes, subsidies and land that companies can obtain from local governments may also be reduced, and the valuation after listing will be affected.

　　6. Chen Guangbiao’s micro-business will be launched next month and will help small and medium-sized enterprises make 100 million yuan.

　　On December 14th, yesterday, at an event called "Make 100 million first, Chen Guangbiao and his chief of staff help private entrepreneurs transform and upgrade", Chen Guangbiao, who successfully lost weight, wore fashionable "white shoes", which was completely different from the image in people's impression. Chen Guangbiao said that he would recruit 500 Chinese entrepreneurs to go to Nanjing for three days of training. "The tuition is very expensive, and I personally bear it all." Chen Guangbiao said that there are 50 million private entrepreneurs in China, all experiencing the pain of transformation, and he himself has found the path to transformation of traditional enterprises.

　　Comment: No matter what, Brother Guang is really good at hype.

　　7. JD.com has set up a 10 million anti-corruption reward fund, and whistleblowers can be protected

　　On December 14th, today, JD.com announced that it would upgrade the construction of the integrity system again and set up a special anti-corruption reward fund of 10 million yuan each year to provide high rewards to individuals or reporting units who report violations and verify them. It is understood that according to the system regulations, JD.com has recently rewarded 500,000 yuan and 30,000 yuan to a supplier and an internal employee who reported violations.

　　Comment: This method is good. No matter how much you say it, it is not as real as the money. Next, it depends on the implementation.

　　8. Multi-channel layout, Didi joins hands with Tianjin Bus Group

　　According to December 14, it is reported that Didi Chuxing’s “Real-time Bus” query business products will be logged in to Tianjin. Users can choose to use this function in the “Bus” section of the Didi Chuxing App, or follow the “Didi Bus” WeChat official account to use this function for reasonable travel planning. At the same time, Didi Chuxing will also carry out technical consulting services for bus route planning and optimization based on public travel route big data mining tools, combined with the passenger flow and operation historical data that Tianjin Bus Group can open, as well as Tianjin's future basic transportation planning.

　　Comment: After the market is occupied, it depends on the development of the market.

　　9. Gege Family Japan Branch was established

　　According to December 14, a few days ago, the reporter learned from the WeChat Moments screenshot of Li Xiao, the founder of Gege Family, that the overseas shopping food platform "Gege Family" has established a Japanese branch. Regarding this, the reporter asked the Gege family for confirmation and received a positive response. Li Xiao said that the branch was indeed established a few days ago, with the main purpose of further optimizing the supply chain and improving the speed of goods collection. The branch has three employees, one of which is sent from the Hangzhou headquarters of Gege's home, and the other two are local Japanese employees. In the future, the Japanese branch will be directly responsible for purchasing Japanese food and other products.

　　Comment: Try to reduce operating costs.

　　10. Ctrip releases big data report: The number of outbound tourists during the Spring Festival will exceed 6 million

　　According to news on December 14, Ctrip recently released the "2017 Spring Festival Tourism Big Data Report". The forecast shows that during the 2017 Spring Festival, the well-known overseas tourist destination with a price increase of about 9,000 yuan per person, an increase of 15% year-on-year compared with the 2016 Spring Festival, followed by the United States, with an increase of about 16,000 yuan per person, a 10% increase in the same period last year's Spring Festival. Due to the convenience of visas, increased flights and improved cost-effectiveness, the report predicts that during the Spring Festival in 2017, the number of people traveling abroad will be the hottest in history, and the number of people traveling abroad is expected to exceed 6 million.

　　Comment: If you have money, you have to go out to play. These are all business opportunities.

　　Sohu insider: executives have differences over content changes, editor-in-chief Chen Chaohua decided to resign two weeks ago

　　On December 14, an insider of Sohu exclusively confirmed to reporters that Sohu's content department will carry out major reforms, the weight of self-media will be further increased, and Chen Chaohua will resign. However, editorial positions may not be cut. The above-mentioned person said that Chen Chaohua had already talked about his resignation within Sohu two weeks ago and has not yet officially completed the resignation procedures. Chen Chaohua will still choose to do content next. "At present, many companies that attach importance to content have extended olive branches to Chen Chaohua. He will choose to go to one of them, but he has not yet determined where to go. It is expected to announce the latest destination in January 2017."

　　Comment: Self-media is easier to spread, but in professional ethics, it is really a mess. I hope the entire self-media industry will not be ruined by rat shit.

　　State Grid denies user data leakage, multiple online platforms can still trade

　　On December 14, news was revealed yesterday that data leaks are occurring in the applications of "Palm Power" and "Diane E Bao" in the State Grid, with the user scale involving more than 10 million, and some data may have flowed into the black industrial chain, and the harm continues to expand. In response, State Grid issued a statement to the media to deny it, saying that "according to the actual situation currently under control and the company's existing technical control measures, there is no leakage of a large number of account numbers, passwords, and detailed addresses in the process of promoting the application of mobile power and electric e-treasures."

　　Comment: Apply evidence.

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