I'm going to talk about marketing below. I think marketing is placed after products and services. Because marketing itself is actually very important. But without products and services, marketing will not last long. This is my own understanding. But I think if there are good products and good services to make marketing, this hot product will soon be twice the result with half the effort.
I think image vision is the first point in marketing. It is more critical. As I said just now, doing Taobao is making pictures. If your pictures are done well enough, consumers will actually be moved. When a big seller appears, their products will be original designs, and we actually imitate them. In addition, our products will innovate, I think the well-known skills of our products are to imitate and innovate, constantly imitate, and then add innovation to them according to the characteristics of our own products.
That is to say, we need to constantly collect good picture information. I ask our artists to do something that is often done, some good offline brands, and their official website pictures are all done well. These are actually our materials.
flow. This is a question that many of our colleagues are more concerned about. It actually takes a long time to talk about this because it takes too much brains to think about it. But this thing is actually the fastest changing. I think there are two types of traffic: paid and free. What you pay now are direct trains, drilling exhibitions and Taobao classes. I think this traffic is constantly burning money, and when the money is burned, it will feel like it will burn out.
Another one is activities. Speaking of events, I think I had a very successful event last year, which is the buyer show. It was because of this event that my baby rushed to the third place in the category. Because the first eight were all shopping malls. When I was in the third place, my sales last year could reach up to more than 16,000 per month. Later, through the gang, I used the buyer show to show the moment of skating skates. As long as you pass the beautiful pictures to us and ask our customer service, you can get all the 10 pictures selected later. 》》》The continuation and development of hot products-event marketing
At that time, our shoes cost 100 yuan per pair, and if we reach the top 10, we will be returned to them. This event was quite popular at that time. Later we summarized that many mothers don’t save more than 100 yuan, because when their children play with ice skates, they will take photos. Because he would think that the child would want to do it and let them keep their time happy, so it was better than expected at that time. Many people could pass photos, and many parents thought that the child's pictures were more respectful to show them here.
So I think this is a very good activity, and the third one is free traffic, SNS and Fexin.
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