#Laogao E-commerce Newsletter #E-commerce Evening News on April 25

E-commerce newsletter

1. Tmall: Doubling the transaction scale in the next three years accelerates brand growth

On April 25, Tmall President Jiang Fan announced that the transaction scale of Tmall platform will double in the next three years to continue to help domestic and foreign brands and merchants grow rapidly.

Jiang Fan said that Tmall continues to strengthen its new product strategy, not only helping brands and merchants release new products, but also creating and incubating new products with brands. In the next three years, Tmall will help domestic and foreign brands release more than 100 new products, but also incubating 100 new brands with annual sales of over 1 billion yuan. Jiang Fan also revealed that the number of buyers in Tmall increased by more than 100 million in the past year, and will continue to maintain rapid growth in the next three years, bringing a new wave of user dividends to brands and merchants, thus bringing an important tool for rapid growth. (Laogao e-commerce circle)

2. Tmall rules: Tmall store to Taobao enterprise store function will be opened soon

On April 24, Tmall issued an announcement stating that the Tmall store transfer to Taobao enterprise store function will be launched soon

Dear business friends:

It will continue to provide consumers with richer brand products and better quality services, and help merchants choose a store type that is more suitable for their own retail platforms for better development. In 2019, Tmall will continue to provide service support for merchants who do not meet the assessment standards but operate honestly (i.e., there are no serious violations of 12 points or more or 48 points in general violations in the past 365 days, and are not in the penalty appeal), so as to help merchants continue to operate on their retail platforms under Alibaba and continue to provide diversified products and services to hundreds of millions of consumers.

The entrance to the store transfer to Taobao Enterprise Store is expected to be opened on May 1, 2019. The credit and transaction records accumulated by the store transfer to the store before during the Tmall operation will be retained, and the store score (DSR) and transaction status of Tmall will be converted into the credit rating of the corresponding Taobao store. (Tmall rules)

3. FOREVER21 closes Tmall JD flagship store, or withdraws from China

American fast fashion brand Forever21 Tmall and JD flagship stores respectively issued announcements, saying that they will suspend operations from April 29. Since the end of last year, Forever21 has successively closed its stores in Tianjin, Hangzhou, Beijing, Chongqing and other places, and it recently announced the news that it had closed its only store in Xi'an. At present, the brand's only remaining branches in Shanghai, including Jingpin, Changning Raffles, Nanjing East Road, and Youtang Store in Beijing. (Yibang Power)

4. Jack Ma still hopes that Alibaba can be listed in Hong Kong

Zhang Huafeng, deputy head of the Yangtze River Delta Triangle and chairman of the Financial Affairs Committee of the Legislative Council of Hong Kong, quoted Jack Ma as saying that the other party still hopes that Alibaba can be listed in Hong Kong, and it seems a pity not to list in Hong Kong. (Bloomberg)

5. NetEase Koala's first offline "global factory store" will open

NetEase Koala will open its first offline "global factory store" in Raffles Plaza, Hangzhou on April 27. Koala will open about 12 offline "global factory stores" in 2019. Except for Shenzhen, other offline stores will be opened in many major new first-tier cities such as Hangzhou, Ningbo, Fuzhou, Wuhan, Chongqing, and Chengdu. One to two of them are self-operated, while the rest are franchised. Judging from the in-store pictures obtained by 36Kr, it is quite similar to the popular Miniso and NOME. (36Kr)

6. The Internet housing e-commerce platform "Qingshu" received 10 million yuan in financing

"Xiangshu" has obtained angel round and Pre-A round of financing from Shuimuwutong Investment, with a total amount of 11 million yuan. "Qingshu" hopes to build an Internet platform to provide full-process solutions for house design, procurement, construction, supervision and delivery. (36Kr)

Internet news

7.The "reservation" function is piloted in Hangzhou

Alibaba Local Life’s platform has announced that it will be the first to pilot the “booking” function in Hangzhou. At present, the Word of Mouth App has officially launched an advance reservation channel to meet users' dining needs for early reservations. Users in Hangzhou open the Word of Mouth App and click on the "Reservation" channel to choose a restaurant, make an appointment to go to the store for dinner, and directly complete ordering. (36Kr)

8. Ma Huateng: In the future, human-computer interaction mode will be reshuffled

At the Qingteng University strategic upgrade conference held recently, Ma Huateng said that the biggest change from PC to mobile phones is that the human-computer interaction mode has completely changed and will be completely reshuffled in the future. He believes that new AR and VR will greatly change the current ecosystem in the future. "There are many disadvantages to using mobile phones at present. Everyone's fingers, cervical spine, and eyes are seriously damaged. I hope that the new human-computer interface in the future can solve these problems." (36Kr)

9. TikTok: The permissions for 1-minute video release are fully liberalized, and Vlog 1 billion traffic support plan is launched

Douyin announced that from today, Douyin’s “1-minute video” release permission will be fully liberalized. From a maximum of 15 seconds to 1 minute, short videos are getting longer. At the same time, with the full release of the "1-minute video" release permission, Douyin also encourages users to create Vlogs, and the "Vlog 1 billion traffic support plan" for Vlog creators was also launched simultaneously today. Douyin will provide traffic support, Douyin Vlogger (Vlog creator) certification and other rewards for excellent works and creators. (36Kr)

Cross-border newsletter

10. Amazon opens a regional AWS data center in Hong Kong

Amazon Web Services, Inc. (AWS), an Amazon subsidiary, announced today that the AWS Asia Pacific (Hong Kong) region is officially opened. So far, AWS has 21 regions around the world, providing 64 Availability Zones, and another 4 regions and 12 Availability Zones will be launched in Bahrain, Cape Town, Jakarta and Milan in the next two years. The AWS Asia Pacific (Hong Kong) region is AWS' eighth region in the Asia Pacific and China. Other existing regions include Beijing (operated by Halo New Network), Mumbai, Ningxia (operated by Xiyun Data), Seoul, Singapore, Sydney and Tokyo. (36Kr)

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