Made in New China! AliExpress Ina, the exciting sharing of the Golden Crown Annual Meeting!

　　Ina, the head of AliExpress seller operation, brought members a wonderful speech on "Made in New China. Opportunities and Challenges for Brands to Go overseas". Ina participated in the establishment of Tmall in 2007 and is currently responsible for the operation of AliExpress seller operation.

　　According to Ina, overseas consumers prefer cross-border online shopping more than Chinese people. The United States and Canada rank first, followed by Russia. After 2016, China has become a world-renowned foreign trade country. Cross-border online shopping, 21% of the products are from China, while the United States accounts for 17%.

　　Here are some of the main points shared by Ina:

　　1. Four major opportunities for small and beautiful brands to go overseas:

　　Foreigners are superstitious about big brands; foreigners have a more rational and mature understanding of brands, and pursue personality and quality while taking into account cost-effectiveness.

　　New brands can overtake; new domestic independent brands have temporarily achieved good sales and reputation in foreign markets.

　　Domestic products are rising overseas (Xiaomi, Huawei, DJI); the Western world re-examines "Made in China".

　　Make a fortune at a premium; invest resources to promote brand awareness, build brand reputation and loyalty for a long time, and emotional added value will make your products sell at a high price.

　　2. 2017 AliExpress Double Eleven Results

　　The average unit price increased by 28.3% year-on-year; unlimited transactions accounted for as much as 62% in a single day; sales champion store: single-day transaction volume of US$4.945 million; sales champion store, daily order volume of 136,000.

　　3. The evolutionary stage of China's manufacturing

　　Made in China 1.0 era: world OEM factory; no pricing power, earning processing fees and low profits.

　　Made in China 2.0 Era: Made in New China; creating independent brands and mastering pricing power.

　　Made in China 3.0 era: Cross-border retail; traditional trade/wholesale cannot realize independent brands, and only end consumers will pay for brand value.

　　AliExpress has become the first platform for manufacturing in New China to go overseas: giant enterprises build their own marketing networks, and small and medium-sized enterprises use cross-border e-commerce platforms to go overseas.

　　4. Top5 trading countries on AliExpress

　　Russia, the United States, Spain, Brazil, France. Its common characteristics are: large scale, strong consumption capacity, and high education level.

　　5. Several pillar industries of AliExpress

　　Clothing accessories, luggage, shoes, fine jewelry, watches, wedding dresses, beauty and health, maternal and baby toys, sports and entertainment. Russia is the main one, and the United States is second.

　　6. AliExpress's move-in method: open a store independently; store hosting; supply and marketing docking

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