#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on August 25]

Evening information: 1688 revised the "1688 Industrial Brand Merchant Service Agreement" to take effect on August 31; Oriental Selection launched an independent APP; Luo Yonghao tried variety show answering mode to sell goods; 2022 China Top 100 Brand List released: Tencent ranked first for the ranking, Alibaba, Moutai, Douyin and Meituan ranked in the top five; Pinduoduo cross-border e-commerce platform now supports individual industrial and commercial households to settle in...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. 1688 amended the "1688 Industrial Brand Merchant Service Agreement" to take effect on August 31

According to August 25, the 1688 platform recently issued a notice of revision of the 1688 Industrial Brand Merchant Service Agreement. The announcement stated that in order to better serve the platform's industrial brand merchant members, further improve the service experience of members and protect the rights of members, the 1688 platform has made the following revisions to the "1688 Industrial Brand Merchant Service Agreement". (E-commerce News)

2. TikTok online comments and points function

However, if a large number of netizens click on the message, the sorting in the comment area will be reduced, and in serious cases it will be directly dealt with. It should be noted that this function should be used rationally. TikTok said that the purpose of this function is to superimpose goodwill and fold maliciously. After the personal homepage display comment function is launched, the public comments posted by users on Weibo by media accounts and government accounts will be regarded as public comment content in public spaces and will be displayed on the user's personal homepage. This function will be launched in a small-scale test for some users in the near future. (E-commerce News)

3. Oriental Selection launches independent APP

According to August 25, recently, some users discovered that Oriental Selection has launched an independent app and has been launched on major application platforms. The information on the page shows that the Oriental Selection App is a platform for selecting good products under New Oriental, which selects real good products for the people, improves the quality of life, and is popular with agricultural products, which are healthy and delicious. The platform provides a one-stop shopping experience, direct source procurement, strict quality control, and considerate after-sales service, allowing users to enjoy a cost-effective and healthy lifestyle. Cicada Mother shows that the Oriental Selection was broadcast in July, with a total of 31 views exceeding 700 million, and the average number of viewers exceeded 20 million. (E-commerce News)

4. Shanghai Seku e-commerce company is filed for bankruptcy reorganization

It is worth mentioning that Beijing Seku Trading has been filed for bankruptcy reorganization twice. It is worth noting that on August 19, Seku Holdings Co., Ltd. announced that it had signed a share purchase agreement with HCYK Corporation Management Partner and Timing Capital Limited. Under the share purchase agreement, HCYK will subscribe to the company's 3.75 million Class A common shares for a total price of US$3 million, while Timing Capital will subscribe to the company's 1.25 million Class A common shares for a total price of US$1 million. The completion of the transaction is subject to customary completion conditions, including that HCYK in overseas direct investment companies must obtain all necessary approvals from the Chinese government. (E-commerce News)

Internet news

5. Luo Yonghao tried variety show answering mode to bring goods

According to August 25, Luo Yonghao recently appeared in the live broadcast room of making friends. During this live broadcast, Luo Yonghao returned to the live broadcast room of making friends as the host of the question-answering program. At the beginning of the answer, Luo Yonghao raised the first question: Make a friend in the live broadcast room. The first product I bought when the broadcast started in 2020 was Xiaomi Juneng's neutral pen. What is the second product? It is understood that the most important part of selling goods is the rest period of the answering program. In response, Luo Yonghao said: This is a salesperson in the main business, who works part-time as a variety show. (E-commerce News)

6. Top 100 Chinese Brand List Release in 2022: Tencent ranked first for the rankings, Alibaba, Moutai, Douyin and Meituan ranked in the top five

On August 25, the top 100 most valuable Chinese brands in Kantar BrandZ in 2022 was released today. Tencent ranked first for the second consecutive year, Alibaba ranked second; Moutai ranked third; Douyin ranked fourth; Meituan ranked fifth; and JD ranked seventh. It is worth mentioning that Xiaohongshu, a social platform focusing on lifestyle, is the highest-ranked new brand, ranking 37th; YTO returns to the list. (E-commerce News)

Cross-border newsletter

7. Pinduoduo's cross-border e-commerce platform now supports individual industrial and commercial households to settle in

On August 25, the reporter learned that the North American site of Pinduoduo's cross-border e-commerce platform has now supported individual business owners to settle in and open personal stores, and released the entry process. Specifically, when entering the Pinduoduo North American station, you need to provide an individual business license, fill in the main information, conduct real-name verification, and fill in the store's business situation. It is reported that some sellers have approved the review and released screenshots of the seller's center backend. (E-commerce News)

8. TikTok launches personal cybersecurity toolkit

August 25th news, TikTok recently launched a new cybersecurity awareness campaign and launched an interactive cybersecurity toolkit for individuals to help educate young people about the importance of cybersecurity and enhance personal cybersecurity awareness and privacy protection capabilities. "TikTok is helping us address the need for more cybersecurity professionals, especially when the proportion of women and minority populations is too low. Individuals from underserved communities will be able to obtain vocational training in cybersecurity through this innovative program," said Beverly Benson, executive director of Cyversity.

9. Aesop bathroom deodorant drops and oil burner mixture products will be removed from Aesop

On August 25, Alibaba International Station recently issued a recall announcement on the Aesop bathroom deodorant drops and oil burner mixture products. The announcement stated that the platform will publish information about the recalled products from time to time in accordance with the product recall notice issued by domestic and foreign regulatory agencies, reminding merchants to comply with applicable laws, compliance requirements and recall rules in different markets. Alibaba International Station reserves the right to impose any penalties on merchants that violate regulations in accordance with its platform rules. The announcement shows that the product risk description of Aesop bathroom deodorant drops and oil burner mixture: The product contains low viscosity hydrocarbons and must be protected by children in accordance with the requirements of the anti-virus packaging law. (E-commerce News)

10. Amazon invests in Cashifiy, a second-hand equipment seller

On August 25, online used equipment seller Cashify raised Rs 530 crore from Amazon and existing investor Blume Ventures. The company recently announced a $90 million Series E funding round led by NewQuest Capital Partners and Prosus. After this investment, Amazon will hold a 2.12% stake in the company. Cashify provides customers with services to sell and purchase old electronic devices, mainly mobile phones and laptops. It also works with Amazon and Flipkart to simplify the process of buying and selling refurbished phones and laptops. (E-commerce News)