#Laogao E-commerce Newsletter #E-commerce Morning News on April 17

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on April 17] Tmall entrance is upgraded to Tmall's new products to be launched for the first time with 50 million products; focusing on the special sale strategy Vipshop 419 will increase the proportion of brand exclusive supply; Douyin launches "Content Optimization Action" and 6 types of videos are not recommended; Amazon faces investigations from Italian antitrust agencies; Investigation: Amazon's website is full of thousands of false "five-star" comments...

　　E-commerce newsletter

　　1. The "African version of Alibaba" Jumia has risen for three consecutive days and has accumulated a total increase of 196%.

　　According to the news on April 17, the "African version of Alibaba" Jumia's stock price rose 34.88% on Tuesday. It has risen for three consecutive days after its IPO, with a cumulative increase of 196%. Last Friday, Jumia landed on the New York Stock Exchange, becoming the first African startup to be listed in the United States. The stock price rose 75% on the first day of listing and closed at $25.46. (E-commerce News)

　　2. Tmall entrance upgraded to Tmall's new product welcomes the first release of 50 million products

　　On April 16, according to the WeChat public account "Tmall Spokesperson", starting from April 17, the original Tmall entrance on the homepage of the mobile phone will be directly upgraded to Tmall new products. According to the "2018 China New Product Consumption Trend Report" released by Tmall and Alibaba Research Institute, in 2018, more than 200,000 brands from around the world first launched more than 50 million new products on Tmall, with the number of releases increasing by 300% year-on-year. The report mentioned that in 2018, Tmall's heavy consumption of new products exceeded 75 million, and the proportion of new products sold increased by 7% compared with the previous year. New lipsticks, shoes and bags, mobile phones, and household appliances became the most purchased categories. (Yibang Power)

　　3. Amazon faces investigations from Italian antitrust agencies

　　April 17th news, according to foreign media reports, Italian competition regulators announced on Tuesday that it will launch an antitrust investigation into Amazon to investigate whether the e-commerce giant abuses its monopoly position in the fields of e-commerce and logistics services. The regulator said it will investigate five companies under the Amazon Group: Amazon European Services, Amazon European Core Business, Amazon European Union, Amazon Italian Services and Amazon Italian Logistics. (E-commerce News)

　　4. Focus on the sale strategy. Vipshop 419 will increase the proportion of brand supply

　　On April 16, it was announced that during the 419 Brand Sale Festival, the overall speed of new products will be accelerated, inventory will be deepened, and the proportion of big brands and brand exclusive supply will be increased. Among them, more than 100,000 products will be launched in the women's clothing category alone.

　　It is reported that since focusing on the special sale strategy last year, Vipshop has comprehensively upgraded its products, customer groups, channels, operations, cost-effectiveness, etc. (Yipang Power)

　　5. HaiLan Home has zero provisions for depreciation of more than 8 billion in inventory

　　HaiLan Home previously disclosed its 2018 annual report, achieving operating income of 19.09 billion yuan, a year-on-year increase of 4.89%; net profit attributable to shareholders was 3.455 billion yuan, a year-on-year increase of 3.78%; net profit attributable to shareholders after deducting non-operating items was 3.268 billion yuan, a year-on-year decrease of 0.63%.

　　The company's revenue increased slightly, but the net profit attributable to shareholders decreased slightly after deducting non-operating items. From the financial data analysis, this is largely due to the increase in inventory impairment provisions set aside during the reporting period, and the loss of inventory impairment was about 359 million yuan, an increase of 191.61% over the previous year. (Clothing News Network)

　　Internet Information

　　6. TikTok launches "Content Optimization Action" 6 videos are not recommended

　　On April 16, Yibang Power learned that Douyin has issued an important announcement on content upgrade.

　　The announcement shows that in order to enable experts in various categories to increase traffic and conversion and not affect normal recommendations, Douyin has begun to implement a "content optimization action", which supports high-quality video content such as original, live-action or live-action broadcasts that can generate value to users.

　　However, the following six low-quality videos, TikTok assistants will not recommend:

　　1. Picture carousel;

　　2. Videos of telling the story of the soul chicken soup;

　　3. Unboxing video without mouth play;

　　4. Street interviews and sell irrelevant goods;

　　5. Recommended solicitation-style good products;

　　6. Awkward performance in a small theater.

　　7. Microsoft selectively refuses to sell facial recognition technology, worrying about privacy violations

　　According to foreign media reports, Microsoft CEO Brad Smith said that due to concerns about human rights, Microsoft recently rejected a California law enforcement agency's request to install facial recognition technology in police officers' cars and body cameras. Microsoft concluded that if the law enforcement agency adopted its facial recognition technology, it would result in disproportionately detaining innocent women and minority groups for inquiries, because Microsoft's artificial intelligence and facial recognition software used to train mainly on a large number of white and male images. (Tencent Technology)

　　8. JD Intelligent Design Platform is renamed "Linglong" to cover all scenes

　　According to the news on April 16, based on the large number of design needs of platform merchants during the operation, the original "Linglong" intelligent design platform was recently officially renamed to "Linglong" and upgraded the system and functions.

　　The Internet and the industry are entering a critical period of transformation and upgrading. How to seize opportunities and embrace change has become a common topic facing JD.com and merchants. (Yibang Power)

　　9. Twitter bans 100,000 "reincarnated" accounts, and the ban speed after reporting is increased by 2 times

　　According to Reuters, Twitter announced on Tuesday that they had deleted 100,000 "reincarnation" accounts that were previously banned and recreated between January and March this year, an increase of 45% from the same period last year. The company said that compared with the same period last year, Twitter's ban on accounts within 24 hours has increased twice as fast as users' reports. (Sina Technology)

　　Cross-border e-commerce

　　10. Investigation: Amazon's website is filled with thousands of fake "five-star" comments

　　April 16th news, according to the US financial website CNBC, a survey released by the British consumer rights organization "What?" today showed that Amazon's website is filled with thousands of false "five-star" comments. The survey analyzed hundreds of tech products on Amazon’s website and found that potentially fake reviews are helping some unknown brands dominate consumers’ searches for some popular products. (E-commerce News)

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