Many people who do e-commerce or start businesses want to do operational marketing, but few do well. Why is the reason? In fact, marketing operations are not as difficult as imagined. I want to say that marketing is either not done. To do it, you have to be bigger and focus comprehensively. It can contain as much as you can. Otherwise, it is like undercooked white meat, which tastes fishy and astringent, not only does it matter if it is full, but it is also useless.
How many people in the entrepreneurship field are Buddhist operations?
The team studies products day and night, and builds software systems and platforms, but there is no obvious trace of operation? There is no incident, no leverage, no routine, and it depends entirely on the word of mouth of users to spread. Occasionally, the team promotes product dynamics on WeChat Moments, and when encountering a door-to-door marketing team, try new free marketing methods? I heard that a third-party franchise is good, so I settle in a location for free, waiting for customers to follow the clues? I remember to do an event promotion, so I post it on Weibo, and then what is waiting for you is zero forwarding and zero interaction?
How many entrepreneurs are busy developing products but unable to operate them, and have always been polite to promote projects? How many entrepreneurs have spent a lot of effort to promote projects, but the ending is "zero forwarding, zero interaction"?
To achieve project promotion, entrepreneurs, what do you lack? Marketing positioning and focus! That is, find the right direction of marketing and spend a lot of effort to achieve "influential" focused operation results.
How do entrepreneurs focus on marketing positioning?
1. There are many ways
WeChat and Weibo, user interaction, news promotion, soft article placement, search optimization... From the moment of entrepreneurship, entrepreneurs are destined to learn a lot of platform operation experience.
1. What WeChat and Weibo values are communication and interaction
The best way to Weibo and WeChat is to spread popular products and interact with users. Unfortunately, unlike many entertainment industries, it is not easy for entrepreneurs to use celebrities, internet celebrities and other popular products to create popular products. The most important thing is that users are not right at all. So, how to make a small social communication hot product for entrepreneurs? Try sharing experiences and operation stories related to the industry, try to do a forwarding lottery occasionally. The prizes must be related to industry operations, or send products or services or tutorials or product vouchers, so that they can come more valuable.
2. What news promotion requires is brand promotion effect
News and publicity need to establish a brand effect, and the news and publicity method to shape a brand the fastest need to be more eye-catching, such as adding some eye-catching characters and words. In addition to saying that Alibaba Cloud can also mention Jack Ma's optimism. In addition to mentioning the number of WeChat users, the mini program can also use the existing hit products such as Jump, Bounce, Pinduoduo and other popular products...
3. Soft article delivery requires routine
The most professional experience and routine is soft article delivery. You must be familiar with the user characteristics of the delivery platform, and also have soft article delivery routines for each user characteristic platform.
It is worth mentioning that any routine should not violate the positioning of entrepreneurs' product promotion.
4. In addition to skills, search optimization also requires persistence.
Another operation method that is related to soft article delivery and brand promotion is called search optimization. How to create keywords, increase brand awareness on Baidu, various new media platforms, and social platforms, so that users can find the entrepreneurial projects you have by searching for related words. Without skills and persistence, you will not get anything.
2. Products and marketing are equally important. If you want to concentrate on making products, you need to use external forces.
Yangyangsha has listed so many methods, but in fact, each marketing method has not been explained thoroughly, because no matter which operation method is worthy of the entrepreneurs' research, trial and development with a special marketing team. If entrepreneurs want to put more experience on the product and want to do a good job in product marketing, it is better to hand over the project promotion task to a team with more professional marketing experience.
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