How to optimize Taobao details pages? Start from these points

　　Everyone who shops online knows that the main picture of the details page is like a person's appearance, which largely determines whether the buyer will buy this treasure. Therefore, it is crucial for sellers to optimize the details page. Today, the editor will talk to you about the topic of what factors are available for optimization of Taobao’s details page and which time period will be better for optimization.

　　1. What are the elements of Taobao details page optimization?

　　1. Store style positioning.

　　Some newbies did not position the store style in the early stage of opening a store, resulting in unclear store labels. During the opening process, the store style positioning was randomly changed due to various reasons, resulting in confusion in the store label. Therefore, Taobao recommendations cannot accurately locate your store style. The recommendation group is incorrect. In the end, the traffic is inaccurate and the store conversion rate is low.

　　(1) The style of the baby details page should be consistent with the main picture

　　What we are talking about here is the impression of the buyer. If the baby details page does not match the main picture style. It can easily cause cognitive confusion among customers. Leave a bad impression on customers.

　　(2) The baby details page is consistent with the store style. In order to form the brand tone of the store. It is conducive to the long-term development of the store.

　　2. Product selling points.

　　A good detail page will definitely highlight the selling point, so the first thing you need to do is to determine the selling point. The selling point is best to be unique and unique. Like many sellers design their own clothing, pursue originality, and design their own selling points. Because selling points are the decisive factor in attracting customers to shop.

　　3. Detail page layout. Different products have different typesetting methods. For example, when it comes to clothing typesetting, we must consider promotional information, poster pictures, trend analysis, designer message, product information, product introduction (selling points, characteristics), fabric analysis, color display, model display, detail display, after-sales processing and other sectors, and the connection between sectors must be precise. Generally speaking, it is also typed according to people's reading habits.

　　4. Copywriting. Sometimes content that cannot be fully expressed in pictures requires text to supplement. Moreover, the text is straightforward and more focused on the key points. Only write the key points, and don’t write too much.

　　5. Watermark. Adding a watermark exclusive to your store will be more iconic.

　　2. Which time period will the optimization effect be better?

　　Generally speaking, the details page optimization is enough to optimize once every 2-3 months. If it is the main promotional model, it will be optimized every January to February.

　　Main image (Do not replace it directly when replacing the main image. You can replace it to the second position first, and then replace the new image in the next cycle)

　　The above is about what factors are available for optimization of Taobao’s details pages, and which time period will be better for optimization? Friends who have read the details must have some understanding. In order to help friends learn more about knowledge, we have also sorted out more Taobao-related knowledge.