E-commerce management special

"Live streaming should be a standard configuration for e-commerce, not an embellishment." In 2016, Taobao began to try the "live streaming + selling goods". In just three years, with the participation of top celebrities Zhang Dayi, Weiya, Xueli, etc. and the professional management of a large number of MCN institutions, Taobao Live created a transaction volume of 100 billion last year. A small B-level event can reach a daily transaction volume of 800 million, and this year, it has driven a transaction volume of 13 billion.

Morning News: Alibaba's annual shareholders' meeting will be held at 7 pm on September 30, 2022; Taobao released the "2022 Taobao Live Coffee Category Consumption Insight Report"; Douyin Life Service will open the reporting channels for service providers' related violations from today; Wayfair, a U.S. home furnishings e-commerce company, fell by 14.9% year-on-year in the second quarter; Amazon's previous chainsaw was urgently recalled due to safety risks...

In the early morning of November 19, Jiang Xiaobai's official Weibo posted 100 Weibo posts in a row, uninterrupted for 8 hours, pushing it every 5 minutes, and each content was accompanied by a poster and copywriting. It makes people wonder if Jiang Xiaobai's operation and design hair on his head is enough.