#Laogao E-commerce Newsletter# [March 12 E-commerce Morning News]

　　#Laogao E-commerce Newsletter# [March 12 E-commerce Morning News] JD Wang Tao: JD Beauty will create more marketing IPs in 2019; Xiaohongshu's mini program e-commerce Xiaohongshop has started internal testing; Mogujie explores the "designer × fashion anchor" business model; Lotte Department Store is about to withdraw from Tianjin, and there are three stores in China; AliExpress will bring Tmall's 50 million-level beauty brand "domestic products" overseas...

　　E-commerce newsletter

　　1. JD Wang Tao: JD Beauty will create more marketing IPs in 2019

　　On the evening of March 11, Wang Tao, general manager of the beauty and cosmetics business department of JD Mall Fashion Home Platform Business Group, said that in 2019, JD Beauty will layout boundaryless retail in four aspects: first, continue to build a benchmark brand, second, introduce more new beauty and cosmetic brands and new products, third, create a beauty and cosmetics ecosystem, fourth, strengthen content drainage and create more marketing IPs by yourself. (E-commerce News)

　　2. The small program e-commerce store under Xiaohongshu begins internal testing

　　Xiaohong Store, a social e-commerce platform under Xiaohongshu, has officially started internal testing. 3-5 new products will be available in the mall every day, and will be purchased at 10 a.m.

　　According to Xiaohongdian’s mini program information, the mini program is affiliated to Ningzhi Information Technology (Shanghai) Co., Ltd. and registered the name of the “Xiaohongdian Understands Your Store” mini program mall on February 28, 2019.

　　According to Tianyan Check information, the company named Ningzhi Information was just registered on January 29, 2019. The shareholders are Mao Wenchao and Qu Fang, the two founders of Xiaohongshu. They hold 80% and 20% of the shares respectively. Xu Ning, who had previously been in charge of Xiaohongshu community e-commerce business, serves as executive director. (Europe)

　　3. Mogujie explores the "designer × fashion anchor" business model

　　On the evening of March 11, Mogujie and the Maritime Silk Road International Fashion Week Organizing Committee jointly launched the 2019 Star Anchor Celebrity Ceremony to explore the commercial landing model of "Designer × Fashion Anchor". This model aims to create a live broadcast cooperation between independent original designers and fashion celebrities, connect traditional designer brand release shows and fashion celebrity anchor platforms, helping designers expand online sales channels. (Oriental Fortune Network)

　　4. Yonghui mini opens its first store in Beijing to open up the community fresh food market

　　Yonghui's newly launched Yonghui mini business model has opened its first store in Beijing. Unlike Yonghui Life, the mini store is more like a smaller version of Yonghui Supermarket. Yonghui mini is located in the basement store at the entrance of the community in Fangzhuang Community. Among them, fresh products such as vegetables, fruits, meat, eggs, and aquatic products account for more than half of the space. In addition, there are also products such as rice, flour, grain, oil, seasonings, and other fast food products surrounding the dining scene and a small number of daily necessities. (Yibang Power)

　　5. UBS: Pinduoduo GMV will exceed 2 trillion in three years, and weak public communication skills will become the main shortcoming

　　UBS analysts believe that as a 2.0-generation e-commerce company, Pinduoduo has become China's second largest e-commerce platform and will continue to grow rapidly. In 2021, Pinduoduo's annual active users will reach 628 million, the same as Alibaba Group's number of users at the end of 2018; in 2023, Pinduoduo's average annual consumption will reach 3,823 yuan, surpassing JD's current level represented by high customer unit prices. UBS believes that weak public communication skills have become an important shortcoming in the company's development. (36Kr)

　　Internet Information

　　6. Meituan's takeaway revenue in 2018 was 38.14 billion yuan, with an average daily catering takeaway transaction of 17.5 million.

　　Meituan Dianping released its fourth quarter financial report for 2018 today, showing that catering takeaway revenue reached 38.14 billion yuan, a year-on-year increase of 81.4%; the total gross profit was 5.27 billion yuan. The number of catering takeaway transactions increased from 4.09 billion in 2017 to 6.39 billion in 2018, an increase of 56.3%; the average daily number of catering takeaway transactions in 2018 was 17.5 million. New businesses and other revenues reached 11.24 billion yuan, an increase of 450.3% from 2.04 billion yuan in 2017. (36Kr)

　　7. New Oriental Online will perform on March 14 and its revenue last year was 651 million yuan.

　　According to reports on March 12, New Oriental Online will officially start a global roadshow on March 14, and it is expected to be finalized on March 20, and the company's stock will be officially listed and traded on the Hong Kong Stock Exchange on March 27. Currently, analysts estimate the valuation range of 6-7 billion people. The cornerstone investors include New Oriental Group, Tencent, Hillhouse, etc. According to the prospectus, in fiscal year 2018, New Oriental's revenue was 651 million yuan and its net profit was 82 million yuan. (E-commerce News)

　　8. Lotte Department Store is about to withdraw from Tianjin, with 3 stores left in China

　　A 6-story Lotte Department Store located in Tianjin Cultural Center is about to close, and most of the counters for skin care products, shoes and clothing in the store have been removed. The store withdrawal announcement shows that the store will be closed on March 31, and the consumption of Lotte Department Store membership card points redemption and Le Card (recharge card) needs to be completed before March 31. As a retail business under Lotte Group, Lotte Department Store entered the Chinese market in 2008. Currently, there are only three stores left in China. (interface)

　　Cross-border e-commerce

　　9. AliExpress will bring Tmall’s 50 million-level beauty brand “domestic products” to overseas

　　On March 11, Alibaba AliExpress joined hands with 11 Tmall 50 million-level beauty brands including Dabao, Yunifang, Membara, Yiyezi, Xiangyi Bencao, Yameng, Jindao, etc., to jointly open a new milestone for Chinese cosmetic brands and major manufacturers to go overseas.

　　AliExpress said that this year it will focus on promoting beauty brand support plans, incubating 1,000 brand new domestic beauty brands, helping them achieve brand transformation from trade enterprises, and promoting at least 100 domestic brands to go overseas, creating a new "light of domestic products" for China's beauty industry to go overseas. (Sohu.com)

　　10. Lazada's increase in cross-border business Southeast Asian e-commerce competition may intensify

　　On March 12, Lazada, a Southeast Asian e-commerce platform backed by Alibaba, is extending its tentacles to cross-border businesses.

　　Just recently, the platform announced a series of cross-border business strategic upgrade measures including "Global Selected 2.0" at the Shenzhen Cross-border E-commerce Conference. In the future, Chinese sellers can skip the step of inviting to settle in and submit their entry application directly in the self-service system. After the review is completed, they will become Lazada sellers.

　　At the same time, Lazada said it will upgrade the main channel for cross-border sellers to enter the platform "Global Selection" to version 2.0, providing sellers with brand marketing and other services. In addition, the platform will also build more warehouses overseas and increase cooperation with Cainiao to ensure that local users can receive cross-border products within 72 hours. (E-commerce News)

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