#Laogao E-commerce Newsletter# [E-commerce Morning News on August 5]

Morning News: Alibaba's revenue in Q1 of 2023 fiscal year was 205.56 billion yuan, net profit of 22.739 billion yuan; more than 123 million annual active consumers each consumed more than 10,000 yuan on Taobao and Tmall; Brand Finance: Kuaishou e-commerce upgraded brand management methodology STEPS 2.0; Lazada released a 9.9 promotion trend of hot-selling products at Vietnam sites; in the second quarter of 2022, JD International's cross-border fresh food category transaction volume increased by 13 times month-on-month...

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E-commerce newsletter

1. Alibaba's revenue in Q1 2023 was RMB 205.56 billion in net profit of RMB 22.739 billion

8月4日消息，阿里巴巴集团今日公布截至2022年6月30日止季度业绩。经营利润为249.43亿元，同比下降19%。经调整EBITA同比下降18%至人民币344.19亿元。归属于普通股股东的净利润为人民币227.39 亿元及净利润为202.98亿元。非公认会计准则淨利润为302.52亿元，同比下降 30%，主要是由于经调整EBITA下降和权益法核算的投资损益下降。经营活动产生的现金流量淨额为 338.69 亿元，相较2021年同期的336.03亿元增长1%。自由现金流为221.73亿元，相较2021年同期的206.83亿元增加 7%。（电商报）

2. More than 123 million annual active consumers each spend more than 10,000 yuan on Taobao and Tmall

According to August 4, Alibaba Group announced its quarterly results for the end of June 30, 2022 today. In the 12 months ended June 30, 2022, more than 123 million annual active consumers each spent more than RMB 10,000 on Taobao and Tmall. As of June 30, 2022, the company had 25 million 88VIP members, and the average annual consumption per member was more than RMB 57,000. (E-commerce News)

3. Kuaishou e-commerce upgraded brand management methodology STEPS 2.0

At the meeting, Zhang Yipeng, head of KA brand operation of Kuaishou e-commerce, reviewed the first anniversary results, and announced the upgrade of the brand management methodology STEPS 2.0, and based on the existing brand support policies, it launched a new brand support plan and a brand cold opening support plan. According to reports, compared with STEPS1.0, STEPS2.0 emphasizes the combination of "brand self-broadcasting" and "expert distribution", the combination of "public domain traffic support" and "private domain business repurchase", and attaches importance to product selection strategies in terms of goods. Zhang Yipeng said, "In 2022, we will continue to build brands without wavering. The goal is to achieve a 100 billion brand business scale and create 330 brands that can exceed 100 million in Kuaishou's ecosystem." (E-commerce News)

4. Xiaohongshu's "Julya Plan" wedding photography special event is launched in Sanya, Hainan

On August 4th, on July 28th, Xiaohongshu's "Xi Le Plan" wedding photography special event was launched in Sanya, Hainan. Xiaohongshu and local wedding photography brands jointly discussed the latest industry trends and gameplay. It is reported that the number of related notes on wedding photos in Xiaohongshu is as high as 2.62 million. Data shows that in the past year, the search volume of "light and shadow wedding photos" on the site has increased by 86%, and the search volume of "Hepburn Wedding Photos" has increased by nearly 82%. Since April this year, the rate of private messages for Xiaohongshu wedding notes has gradually increased. In Xiaohongshu, on average, more than 2.5 million wedding people check wedding-related strategies on the platform and learn about the latest wedding photography trends. (E-commerce News)

Internet news

5. Cainiao's revenue this quarter was 12.142 billion yuan, 70% of its revenue came from external customers

According to reports on August 4, Alibaba's latest financial report showed that in the quarter ended June 30, 2022, before offsetting the impact of cross-segment transactions, Cainiao's revenue increased by 7% year-on-year to RMB 17.292 billion, mainly from the growth in revenue from logistics fulfillment solutions and value-added services provided to the group's China retail business, and partly offset by the decrease in revenue from merchants in international retail business. In the quarter, 70% of Cainiao's total revenue came from external customers. After offsetting the impact of cross-segment transactions, Cainiao's revenue increased by 5% year-on-year to RMB 12.142 billion. (E-commerce News)

6. Brand Finance: JD Logistics is shortlisted for the top 25 global logistics brand value in 2022

August 4th news, recently, Brand Finance, an independent third-party brand value evaluation agency, released the "Brand Finance Top 25 Global Logistics Brand Value in 2022". JD Logistics entered the top 25 brand value logistics ranking with a value of US$4.1 billion, becoming the 18th most valuable logistics brand. In addition, by measuring marketing investment, stakeholder rights and performance indicators such as evaluating the brand's comprehensive strength, JD Logistics, MTR Corporation, UPS and others were jointly shortlisted for the "Top Ten Strongest Logistics Brands in the World". (E-commerce News)

Cross-border information

7. In the second quarter of 2022, JD International's cross-border fresh food transaction volume increased by 13 times month-on-month

In the second quarter of 2022, JD International's cross-border fresh food category transaction volume increased by 13 times month-on-month; the number of cross-border liquor stores increased by 154% year-on-year in July, and the transaction volume increased by 6 times year-on-year; the transaction volume of cross-border food category in June increased by 150% year-on-year. Among them, the transaction volume of imported ice cream products in June was as high as 19 times month-on-month. In addition, JD International’s cross-border liquor category currently has more than 170 liquor brands and thousands of liquor products, including beer, wine, sake, whiskey, brandy, etc., achieving full coverage of liquor categories. (E-commerce News)

8. NIUKE Cross-border Communication and Maple Fire Cross-border Cooperation

August 4th news, recently, NIUKE Cross-border Connect, a subsidiary of Xiamen Newke Cloud Technology Service Co., Ltd., reached in-depth cooperation with Fenghuo Cross-border, a subsidiary of Hangzhou Gouhai Growth Network Technology Co., Ltd. The two parties will carry out comprehensive cooperation in resource sharing and customer development. Both parties introduce their respective products into each other's sales system, which are channels for each other, mutually beneficial and common development. It is understood that Xiamen Newcomer Technology Service Co., Ltd. is a leading service provider for cross-border overseas travel. It has multiple subsidiaries and service platforms. The businesses involved include but are not limited to supply chain, ERP systems, cross-border services, overseas warehouses, international logistics, e-commerce services, etc. (E-commerce News)

9. Lazada releases the trend of hot-selling products at Vietnam sites in 9.9

On August 4, Lazada analyzed the most popular marketing forms and trends of popular products for Vietnamese consumers. Among them, from the perspective of fast-moving consumer goods industry, retailers in northern and central Vietnam have sparse store density and lack of offline retail stores provide dividends for the development of e-commerce. From the perspective of the fashion industry, during summer vacation and peak tourism periods, Vietnamese consumers' demand for clothing is increasing. It is worth noting that some parts of Vietnam are about to usher in autumn and winter. In previous years, the demand for autumn and winter clothing such as sweatshirts, hoodies, sweaters, light jackets, light down, etc. has increased significantly. (E-commerce News)

10. EasyYa Yiya and Qupital Bridge Road have reached a strategic cooperation of US$100 million

August 4th news, recently, EasyYa Yiya and Qupital Bridge Road reached a strategic cooperation to jointly provide cross-border e-commerce sellers with comprehensive high-quality supply chain solutions and comprehensive accounting solutions. From now on, Yiya customers can enjoy the comprehensive supply chain accounting services jointly provided by both parties after passing the risk assessment to ensure the healthy operation of the capital chain based on the advantages of Yiya's accounting services and Qiaobidao's financial services. Previously, Yiya and Qiaobidao have successfully completed multiple rounds of equity financing and have successively received investment support from the Greater Bay Area Common Home Development Fund. (E-commerce News)