How to do short video marketing and what are the monetization channels?

　　At present, with the continued popularity of new media, various new e-commerce models (content marketing) have been created to make a lot of money. Especially for Taobao merchants, the traditional marketing model has been divided up by the top players, and the space left for small and medium-sized sellers is extremely limited, and it is difficult to break through and counterattack. The emergence of Douyin can be said to have changed this situation at a large level, and many losers can also use Douyin to easily achieve counterattack.

　　So today we will share how to use Douyin to make profits in the context of the fan economy era.

　　1. Decryption of several popular columns of content on Douyin

　　The most popular short video content platforms on the market are Kuaishou and Douyin, and the two most popular contents are mainly the following categories:

　　Funny jokes, talent displays, challenge videos, spreading positive energy, internet celebrity attractions, cute pets, eating, drinking and having fun, and activities launched by the platform itself.

　　Of course, if you feel that you are good-looking and talented enough, it is easy to become popular after posting some interesting and talented content on Douyin. For those with low appearance, as long as you can grasp something that can resonate or be interesting, such as taking advantage of current affairs, it is easy to accumulate a large number of fans.

　　As long as you are willing to keep shooting the most popular videos, you can get at least two of the popular ones out of ten, and you are currently in the bonus period. However, it should be noted that if you are a newly registered Douyin account, you must not rush to shoot. First, you must maintain the Douyin account for a period of time. According to the current rules, it is generally a week.

　　After research, the popular recommendation mechanisms on Douyin are mainly as follows.

　　Popular logic on TikTok:

　　Just like our Taobao system and Toutiao account recommendation mechanism, after each video comes out, the platform will first give you a part of the initial display.

　　Then the system will determine the advantages and disadvantages based on the likes, followers and forwarding of your video, so as to decide whether to continue to give you more display and whether to make you popular.

　　After you have made up these foundations and accumulated a large number of fans, what you consider later is of course monetization. Currently, there are only a few ways to monetize: advertising, live broadcast, e-commerce, and several ways. Today we will mainly share how to use e-commerce (that is, Taobao) to monetize.

　　2. How to combine Douyin with e-commerce operations

　　1. Social platform

　　Taobao operation and content marketing are an indispensable means to maintain social platform.

　　So how to guide Douyin fans to social platforms? In fact, there are two ways to market:

　　One is direct sales of social platforms.

　　One is to import Taobao transactions to form a circular mode.

　　Import the category that sells on Taobao, which is suitable for categories that are not ranked high on Taobao platform, which are easy to seize the market through searches, furniture, musical instruments, etc. But in addition to this, our country is a major agricultural country, and some agricultural machinery and general machinery are also included in this category.

　　As long as the sales volume reaches more than 1,000, it is easy to enter the top five rankings by sales volume and obtain more traffic. (Do not search all traffic through keyword search)

　　2.Weidao:

　　After Douyin fans are imported into Taobao, they can also attract traffic and follow Weitao and use Weitao to do a good job in content marketing. This is a good way to maintain the fan base to create hot products. About short video fans should maintain them after introducing Weitao, so that they can better create hot products.

　　3. Live broadcast:

　　The live broadcast here can be directly broadcast on Douyin, or it can also introduce fans to other platforms to live broadcast on live, such as Taobao Live.

　　You can promote your baby in the live broadcast, but it must be unique and cannot be forced to push it, otherwise the effect will be counterproductive. If you can have some original and fun babies yourself, the drainage effect on Douyin will be twice the result with half the effort.

　　For example, if you are a cute pet on a live streaming video, and your store happens to sell pet supplies, you can let some things in the store appear in the live streaming video, which will actively attract the attention and inquiries of fans.

　　Secondly, you can give out some benefits in the live broadcast, which can not only increase interaction with fans, but also use these benefits to attract fans to increase traffic and conversions in your store.

　　Of course, there are not only these short video platforms like Douyin, but also many, such as Weishi, Watermelon, Volcano, etc. If you have the energy, you can make plans.

　　In short, in the context of Taobao's ever-changing situation, how to find breakthroughs and new ideas is what every seller needs to do, especially when new media is booming and content marketing is prevalent, very high income is possible, and we must tighten the pace of the times.