The practical steps for search traffic allow you to quickly detonate search traffic!

　　The search display method in the past is different from now. As long as the sales volume is higher, the ranking will be higher. Many people think that Taobao was better at that time, with small competition and large profit margins. I believe how to achieve high sales. I don’t need to say that everyone knows the tricks here. As long as the product click-through rate, conversion rate, year-on-year increase, and collection and purchase are enough. The store weight and baby ranking will naturally increase. The current rules are completely opposite. You can often see babies with low sales when searching for a product.

　　Taobao display is displayed based on the baby population tag. A keyword can be distributed to different groups of people in the form of expansion words, and the types of people are even as high as thousands of. It is very important to find the most suitable tag for babies from thousands of people. The more accurate the tag is, the more accurate the traffic is distributed, and the easier it is to increase the transaction volume. That is, roi. Different keywords selected, and the people they belong to are also different. Finding the corresponding group according to the needs of the product is a problem that needs to be overcome most, both buyers and sellers, especially the Taobao system has been gradually improved.

　　Group display method

　　A baby has 1,000 visitors, but when analyzing visitors, 60% of those under the age of 20 account for, which has a relatively good conversion. However, the number of people who convert high customer orders in the store is in the 25-30 age group. However, the high traffic proportion of the store and the better conversion group is the low-age group. The system believes that your baby is in line with this type of group and will continue to give you a low-consumption group, and the store group will be lowered. The system continues to show you more, but it is not as good as the ideal effect. The baby itself meets 25-30 women, but it is forced to push it to young girls, which determines the factor that the product roi cannot be used.

　　60% of the 50 people are accurate, and there will be a very good ROI for the store. Even if the crowd is 100% accurate, it will not reach 100% conversion. There will always be different reasons that will affect the ROI. Many people don’t know why the store can’t be built. First of all, they don’t understand the core key of search. In the early stage, basic sales, or low-price Taobao agents can increase basic sales. The crowd label is completely chaotic, and they don’t know how to adjust it later.

　　Accurate crowd positioning

　　If you want to accurately locate the crowd, the fastest and most effective way is to create a baby tag through the express train. To achieve the standard of natural search and Taobao homepage, you can quickly explode free traffic. In the past, the system's crawling indicator was click rate, but now the weight of this part has been gradually weakened. Many business friends believe that the express train is to contribute to Jack Ma, but under the dual insurance of search and express train, it can help the store spend less money and bring more benefits. Everyone knows what keywords to choose, which corresponds to what kind of people to choose, and how to choose the right keywords is the key to winning.

　　1. Popular words with traffic and conversion: After data filtering, check the data in the past seven days, find 10-20 keywords with traffic and conversion similar to your baby, add them to the plan for broad matches, and display the bid position set to 15-20.

　　2. Crowd adjustment: Customize the population by direct train and select population attribute population.

　　3. Combined gender, age premium: each unit price of the category transaction is added, the monthly consumption amount is also filled in at every stage, and all premiums are set to 30%.

　　4. Crowd selection: Pause people with lower than the industry average click-through rate and leave only those with high click-through rate. This can quickly filter out accurate people, save time, and directly select the most suitable people from many groups.

　　Title combination principle

　　Everyone knows the role of titles in search traffic and how to write titles. However, many people neglect the combination principle, thinking that all words can be added to the title. In fact, there are certain rules. For example, the search popularity of fashionable sweatshirts is 10,000, and the search popularity of fashionable sweatshirts is 15,000. The popularity of the two words is uneven and the weight is unbalanced. What you need to do at this time is to add attribute words to the trendy sweatshirts.

　　The PC subtitle can be used as the details page. In the SKU, the details page are made with white characters. If competitors cannot see it, they cannot copy it. However, the system can also crawl and has a certain degree of display.

　　How to drive search traffic through direct trains in the new product period

　　If you want to quickly create a hot product through the express train, you should first understand the current 20 treasure data, analyze the 20 treasures, check the market size by searching for keywords, make an initial budget for the data through the express train, and distinguish prices based on the clicks of the competitive store, collect and purchase, conversion and other data, and make a clear idea and make a preliminary plan, such as main picture design, pricing, marketing selling points, and the design of the details page. If you want to increase the weight of the express train during the new product period, you need to do the following.

　　1. Click-through rate standard: For products with good display and click, Taobao will give more support and display opportunities. Click-through rate is the ticket entrance to obtain assessment standards.

　　2. Collection and purchase standards: In the early stage, we rely on data feedback such as collection and purchase, and the middle and late stages are ROI, and what needs to be considered is the conversion rate and repurchase rate.

　　Day 1: Regionally filter 1 and 2-tier cities, bid slightly higher than their peers, select precise keywords, about 10-20, and two creative. The creative title covers 10 keywords in the express train, and the click volume is controlled at 20-30. The previous option is relatively low, and the click rate is better. You can keep the keywords and enter the second day.

　　Day 2: If the next day is not within expectations, it will cause a landslide. Part of the reason is that you don’t know how to bid the next day, which will cause the store weight to decline. The number of clicks will be reduced by about half, and the traffic itself will be relatively small. Because the traffic declines, the click rate will also decline. The data throughout the day is not very good, it doesn’t matter. Continue to operate on the third day.

　　Day 3: Appropriately increase bids and get the top-ranking opportunities, which can effectively increase click-through rates and improve various data. After increasing bids, traffic within 50 will be increased, and the click-through rate will also increase a lot compared to the next day. For the next data, adjustments are needed. Through batch modification of bidding tools, the bid will be increased to about 15-20%. Do not add too many keywords during this period to avoid affecting data feedback.

　　Day 4: When the store foundation is fine, the display and click will gradually increase, provided that there is no problem with the click rate of the main image, the traffic will also reach between 80-120 during this period, and the weight of the express train will be much higher than before.

　　Day 5: The data continues to increase, and the traffic will be about twice that of the fourth day, with traffic of 200+.

　　Day 6: Traffic increases to 300+, increase bids from 10%-15%, and continue to increase the traffic limit.

　　Day 7: The traffic volume has increased to 500-700+. Through the traffic increase in the past three days, the weight of the express train has been very high. The system captures the weight of the store, giving the baby the opportunity to enter the pool, the ranking will be higher, and the click rate will be greatly improved.

　　Day 8: After entering the pool, adjust according to the data situation. Through the display, click, conversion and other situations brought by the express train, it can effectively reduce PPC.

　　Days 9-15: The traffic on Taobao homepage will also explode. The system will give priority to click-through rate and consider other data indicators such as conversion. When the click-through rate is higher, the lower the conversion rate requirements will be, the higher the average customer price, the lower the requirements for conversion rate, and it is easier to accumulate weight.

　　If you want to drive search traffic, you must first accumulate the account weight of the express train. If the account weight is low, no matter how much investment is, it will not achieve the expected effect. As long as you master the account weight and use less than others to promote it, the effect will be several times that of others. When the product has exploded, you cannot be removed at will, and don’t change the picture easily. The effect after changing the picture is uncontrollable, which will affect the click rate and will affect the conversion rate.