#Laogao E-commerce Newsletter #May 27 E-commerce Morning News

　　#Laogao E-commerce Newsletter# [May 27 E-commerce Morning News] Taobao’s first focus of creativity has changed! Alibaba Mama Smart Diamond upgrades to speed up marketing efficiency; Alibaba Health punishes merchants for prescription drug loopholes; Microsoft stops cooperating with Huawei: Windows suspends supply of new orders; Heytea CTO: The "social" function may be launched in three months; it attracts nearly 120,000 people in four days, and the 2019 China Yiwu Imported Products Expo ended successfully...

　　E-commerce newsletter

　　1. Taobao’s first focus of creativity has changed! Alibaba Mama Smart Diamond Upgrade Speed ​​Up Display Marketing Efficiency

　　Zhidian, a display and promotion platform under Alibaba’s mother, is the familiar diamond booth. Since its upgrade in 2016, it has once again ushered in major iteration in May this year. The core of this smart diamond upgrade is that brands and merchants can truly achieve differentiated delivery strategies for consumers at different levels of store relationships during marketing, and at the same time, through more powerful and rich creative components, they can further improve the communication efficiency between merchants and consumers.

　　The upgraded Zhijiu breaks through the scenario limitations of conventional creativity in the form of presentation, and takes the lead in achieving a variety of optimization goals in the delivery technology, enriches consumers' multi-dimensional value measurement in marketing value, and realizes full-link optimization from marketing creativity, delivery to value measurement. (Tianxia Online Business)

　　2. Alibaba Health punishes merchants for prescription drug loopholes

　　Regarding the fact that Alibaba Health App did not sell prescription drugs based on prescriptions, a relevant person in charge of Alibaba Health's public relations department responded that the pharmacist who entered the platform failed to fulfill his responsibilities for the review, and the company has warned the merchant to the fine. Recently, relevant reports pointed out that when Alibaba Health App provides prescription drug sales services, although users are required to upload prescription vouchers on the App, they submit their drug purchase requirements on Alibaba Health App. By uploading a photo of floral cloth that has no text and is completely unrelated to the prescription, and leaving their mobile phone number, they can purchase prescription drugs. (Beijing Business Daily)

　　3. Huawei denies "release of operating system Hongmeng on June 24"

　　Recently, it was reported online that Huawei will release its operating system "Hongmeng" on June 24. On the evening of May 26, Huawei officially announced that this was fake news. Relevant Huawei sources said that the news is untrue and hope that the media can help refute the rumors. On May 21, Yu Chengdong, head of Huawei's consumer business, said that Huawei's operating system will be available as early as this fall and next spring, and will be fully compatible with Android and Web applications. (Penguin)

　　4. Microsoft stops cooperating with Huawei: Windows suspends new orders

　　According to the South China Morning Post, people familiar with the matter revealed that after Huawei was listed on the US blacklist and was unable to purchase US technology, Microsoft followed Google's approach and stopped accepting Huawei's new orders. Microsoft's service team for the Chinese company has moved out of its headquarters in Shenzhen. The person familiar with the matter said that the two major business areas between Huawei and Microsoft: laptop Windows operating systems and other content-related services have been suspended by Microsoft, and the US company is complying with U.S. government restrictions. (Chuangyebang)

　　5. Heytea CTO: The "social" function may be launched in three months

　　At the 2019 Geek Park Technology Business Summit, Heytea CTO Chen Peilin said that Heytea has plans to design a "social" function in the future, which is also a new attempt to optimize the user experience. He said: "Through Heytea GO to deepen the interaction between users in the scene, this feature may be released in the next three months." (Interface)

　　Internet Information

　　6. Red Star Macalline and Alibaba sign strategic cooperation agreement

　　Red Star Macalline (601828) announced on the evening of May 26 that the company and Alibaba (China) Network Technology Co., Ltd. signed a strategic cooperation agreement on May 24. The two parties will carry out strategic cooperation in the construction of new retail stores, the construction of e-commerce platforms, logistics warehousing and installation service provider systems, consumer finance, payment systems, etc. Through strategic cooperation with Alibaba, the company can introduce Alibaba's advanced business philosophy and technical support in the new retail field into the company's main business operations of furniture, building materials and home furnishing malls, improve operating efficiency and further promote the industry's online and offline business integration. (Yibang Power Network)

　　7. Nearly 120,000 people were attracted in 4 days, and the 2019 China Yiwu Imported Products Expo ended successfully

　　On the afternoon of May 26, the 2019 China Yiwu Imported Products Expo came to an end at the Yiwu International Expo Center. The exhibition area of ​​this year's Imported Products Expo is 50,000 square meters, attracting exhibitors from 85 countries and regions including Spain, Italy, Germany, Russia, South Korea, Japan, Malaysia, India, Pakistan, Australia, Tanzania, etc., and displays more than 100,000 overseas daily consumer goods such as craft gifts, daily necessities, maternal and child health care, clothing accessories, food and beverages, etc. (China Yiwu.com)

　　8. The map of global billionaires is released, the average age of Chinese billionaires is 56 years old

　　Recently, Wealth-X, a wealth consulting agency, released the "2019 Billionaire Census Report". The report shows that the number of global billionaires (net assets exceeding US$1 billion) was 2,604 in 2018, a decrease of 5.4% from 2017. In 2018, New York City had the largest number of billionaires in the world, with 105 billionaires. The second and third are Hong Kong and San Francisco, with 87 and 75 respectively. Beijing ranks 6th with 55 billionaires. (21st Century Business Herald)

　　9. Kingsoft Antivirus and 360 companies responded to "browser homepage hijacking": Strengthening industry self-discipline

　　Regarding the mixed pop-up windows of the ADVA website and vulgar advertising content reported by some netizens, Yao Hui, CEO of Kingsoft ADVA, said that the reason for this phenomenon may be related to some outsourcing advertisers failing to maintain their business bottom line and illegal promotion. Once the company discovers any illegal promotion, it will terminate its cooperative relationship with a third party. The company actively tries to use artificial intelligence to strengthen the identification of bad advertising or promotional information, and to provide netizens with a pure Internet environment. (People's Daily)

　　Cross-border e-commerce

　　10. eBay will open a pop-up store in the UK for one month

　　May 25th news, eBay is trying another way to run a retail store. It announced yesterday that it will open its first "pop-up store" in the UK on May 10 and will remain open until June 6. The month-long pop-up store brings together 40 businesses participating in the retail revival that can showcase their products and personal stories in the store. (E-commerce News)

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