#Laogao E-commerce Newsletter# [E-commerce Morning News on March 14]

Morning News: Alibaba and Tencent were exposed to lay off major layoffs of up to 30%; Li Jiaqi ranked first in Taobao Live 38 anchor list; JD Health: The first batch of self-test products for new crown antigens will be launched in the near future; Meituan E-commerce has added a "nice box" for self-operated and cross-border grass planting communities to be upgraded to "shopping"; Shopee launched the first promotion ceremony of this year's "315 Consumer Promotion"...

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E-commerce newsletter

1. Alibaba and Tencent are exposed to lay off major layoffs up to 30%

According to reports on March 14, there was a few days ago that Internet giants such as Tencent and Alibaba will lay off major employees in the next few weeks. According to internal speculations from employees, Tencent expects to lay off 10% to 30% of its employees and Alibaba lay off 30%. Last week, Alibaba's MMC business group was the first to plan to lay off employees, with the number of layoffs being about 20%. At present, multiple business lines have initially finalized the layoff list. It is understood that Alibaba announced the establishment of an MMC business group in March 2021, focusing on community business, and integrating Retail Tong and Hema Market. On April 1, Alibaba responded to the definition of MMC business in the form of an open letter for the first time: "Serve every store, only for every home." (E-commerce News)

2. Li Jiaqi ranked first in Taobao Live 38th Anchor List

The battle report shows that during the 3.8 festival event, Li Jiaqi ranked first in the expert anchor list and Lie'er Baby was second. On the day of the live broadcast, nearly 279 products were launched in Li Jiaqi's live broadcast room. That night, more than 70 million people watched the live broadcast room, with sales reaching 2.825 billion yuan, far exceeding the 790 million yuan sales created by Li Jiaqi and Weiya last year. For comparison, during the 38th festival promotion last year, from March 1 to March 7, Weiya ranked first in the total anchor sales list with a sales of 1.256 billion yuan. Li Jiaqi also launched 7 broadcasts, ranking second in the total anchor sales list with a sales of 735 million yuan. (E-commerce News)

3. JD Health: The first batch of self-test products for new crown antigens will be launched online appointments in the near future

On March 13, today, JD Health announced that it had reached sales cooperation with the first batch of domestic companies that have obtained the approval of the "New Coronavirus Antigen Self-test" product of the State Food and Drug Administration. The first batch of self-test products for new crown antigens will be launched online reservations on JD Health in the near future. At that time, consumers can search for "New Coronavirus Antigen Self-test" through the JD App to make an appointment, and they can place an order to purchase after the product is officially launched. Among them, Meituan Buy Medicine has launched a self-test product for the new crown antigen. (E-commerce News)

4. Tmall Health: The first batch of self-tested new crown antigen products will soon be launched for online pre-sales and first releases.

March 13th news, today, the reporter learned from Alibaba that Tmall Health has been deeply engaged with the brand of the new crown antigen self-test product, and the first batch of officially authorized products will soon start online pre-sales and first releases. It is worth noting that today, Meituan Buy Medicine has launched a self-test product for the new crown antigen. After consumers log in to the Meituan App or Meituan Takeaway App and enter the drug buying channel, they can purchase on the page. (E-commerce News)

Internet news

5. Suning.com: The appointment will be opened at 10 o'clock today

According to 36Kr, the vazyme novel coronavirus antigen testing kit launched by Suning.com and Nanjing Novizan will officially open an appointment at 10:00 am on March 14, mainly for three groups of people with fever symptoms, quarantine, and self-testing needs. According to reports, the reagent has a shelf life of 15 months at room temperature and the results are produced in as fast as 10 minutes. (E-commerce News)

6. Hershey Tmall flagship store newly installed and opened

March 13th news, yesterday afternoon, Hershey Chocolate's official Weibo account released a message saying that Hershey Tmall flagship store has been newly installed. It is reported that at present, the number of products in Hershey Tmall flagship store is 10, with prices ranging from 10 yuan to 80 yuan. The products include Hershey's Kiss KISSES wedding candies, chocolate bars, chocolate beads and gift boxes, covering mainstream products sold by Hershey in China. According to people familiar with the matter, Hershey's strategic dealers are currently out of stock, so there are only 10 products, and more products may be launched by the end of March. (E-commerce News)

Cross-border information

7. Meituan E-commerce has added a "native box" for self-operated and cross-border grass planting communities to upgrade to "shopping"

On March 14, according to Tech Planet, Meituan E-commerce has added brand self-operated franchise stores, and its operating model is similar to "JD Self-operated", and the products are shipped by Meituan E-commerce. At present, many brands of self-operated stores have been listed on the "Meituan Haohuo" App, and the operating companies of the self-operated stores are "Beijing Sankuai Smart Catering Management Co., Ltd.". According to Tianyancha, the company is a subsidiary of Meituan. In addition, Meituan Haohuo has also added a "global shopping" zone to layout cross-border e-commerce, and cross-border merchants open stores in the zone to sell overseas products. The "Qiao Box" of the grass planting community has been officially upgraded to "Shopping", based on content planting grass. (E-commerce News)

8. Deutsche Bank's first coverage rating on Amazon is the latest target price of $4,100

According to reports on March 12, Deutsche Bank's rating report recently covered Amazon for the first time, with the first rating of buy, and the latest target price is US$4,100. It is understood that Amazon released its 2021 annual report on February 4. As of December 31, 2021, the company's operating income was US$469.822 billion, a year-on-year 21.7%, net profit was US$33.364 billion, and basic earnings per share was US$65.96. It is worth mentioning that recently, Amazon announced that the company's board of directors has approved a 1:20 share split plan, and also authorized Amazon to repurchase $10 billion worth of stocks. Amazon shares soared nearly 7% in after-hours trading after the news was released. (E-commerce News)

9. Shopee launches the first promotion ceremony of this year’s “315 Consumer Promotion”

March 12th news, Shopee recently announced that the first super promotion ceremony of 2022 - Shopee 315 Consumer Promotion officially started. In addition, in order to better help Chinese sellers and brands go overseas easily, Shopee has equipped four major category teams across borders to support sellers' growth and has upgraded technology for cross-border logistics links. (E-commerce News)

10. Alibaba Global AliExpress has launched independent websites and self-operated businesses

According to "Late Finance", Alibaba's AliExpress, a subsidiary of Alibaba, has begun to operate its own independent website and self-operated businesses in a low-key manner. In 2021, after Alibaba's overseas sector was reintegrated, Lazada was mainly responsible for the localization business of overseas e-commerce (overseas local shipping), and AliExpress was responsible for cross-border business (sellers in China, cross-border shipping). AliExpress's current localization business is mainly in Spain and France, and the responsible team is handing over the business to the Lazada team. (Yibang Power)