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Taobao store was suddenly demoted, don’t panic, e-commerce masters teach you how to do it!

2019-03-01

  Friends who do e-commerce operations know that there is a high possibility that a store will be reduced in power during operation. Once a store is reduced in power, the store will not only have sales but also have rankings, and it will definitely suffer a significant blow, and it will even be an irreparable loss for some middle and lower sellers. What can be done if Taobao stores have illegally reduced their rights is to optimize the store rankings by doing some optimization behaviors.

  There are several possibilities for a store to reduce its power. Let’s briefly analyze it and find the right reason to prescribe the right medicine:

  1. General violations:

  Inappropriate information; malicious harassment; breach of promises; inconsistent descriptions; improper use of other people's rights.

  2. Serious violations:

  Sell ​​counterfeit goods; leak information; counterfeit material ingredients; disrupt market order.

  Most of the above content is because merchants are unclear about the rules, take advantage of some small gains, or have not understood the way of doing business, and have disputes with consumers... These are the most unwise practices, so most power reductions can be avoided or eliminated!

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  What are the optimization and remedial measures after the store’s power reduction?

  After the store is downgraded, the first thing we have to do is to maintain the store's DSR. You should know that your weight has been reduced now. If you still cannot provide good service, the system will not be friendly to the store.

  We must first ensure that the store's DSR will not have a downward possibility during this period of time. The best way is to maintain a certain upward trend. Even if the trend is small, as long as it rises, it will be in a very good state.

  Generally, if the situation allows, if your costs and profits are enough for you to support SF Express, you can send as much SF Express as possible during this period of time. In this way, it will give customers a very good shopping experience. Secondly, give customers some small gifts or snacks without their knowledge. In this way, customers can feel a little surprise when receiving the product, and can also improve their shopping experience points.

  The next thing to note is the level of Taobao store. At this time, if you can maintain your level well, even if you are in the stage of downgrading, once the time for downgrading is up, you will find that the traffic of your natural search will rebound very quickly after the end.

  That is because your level is at work. Although products with reduced rights cannot be opened for direct trains, your other products can work for Taobao direct trains. At this stage, we need to make the traffic lost by weight and add it to other places, so the express train is definitely a very good choice. You can choose a product with good sales among the products to start the design and plan to maintain your existing store level.

  Therefore, we must abide by the platform rules and avoid downgrading. If there is any violation of power reduction, we must first understand which rule was violated. If it is not for our own reasons, the platform will still give the opportunity to appeal.


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