Maternal and infant category, 1 month, 3 events, 2.6 million conversions, the most detailed WeChat operation guide is here!

　　With the continuous changes in Taobao rules, more and more merchants are now building their own private domain traffic, importing customers from Taobao to their WeChat for tagging and systematic management.

　　So compared with Taobao, the content display, community activities, and relationship progression on WeChat is easier, and the forms and gameplay are more diverse. Today I will talk to you about the operation of the WeChat terminal.

　　We also divide the operation of the WeChat terminal into three major parts, namely: user operation , content operation , and event operation .

　　User Operation

　　First of all, user operations are divided into 4 points: membership system design, online store resources attract fans, notes and tags, and WeChat communication skills.

　　1. The design of the membership system can enhance our stickiness with customers, while increasing our sense of respect and belonging. At the same time, it can also help us distinguish customers by ourselves and conduct differentiated management of different customers.

　　2. Online store resources attract fans and think from the perspective of customers: Who are you? Why add you? What value can you provide? Will you harass me? A series of problems will prevent customers from adding you, so your account positioning must be displayed so that customers feel valuable and not disgusted.

　　3. Notes and tags . The focus of WeChat traffic is on trust with customers. The more you understand him, the more trust he trusts you. At this time, marking is particularly important. Label every attribute dimension of the customer, source, time and gender, life status, birthday, transaction, hobbies, etc. When he chats with you and feels that you know him better than his friends, your deal will be easy.

　　4. WeChat communication and call technology. WeChat has passed you. This is not your customer or your fans. You need to continue to mature through a series of communication and call technology and make transformations. This is the beginning. Then these processes require a systematic approach: customer service guidance, self-introduction, trust building, value display, etc. The logic behind this is something we must learn.

　　Content Operation

　　The word content has been very popular recently. Whether it is Taobao, Douyin, Xiaohongshu, etc., content operation has now become extremely important. Many customers are unknowingly caught. So in WeChat, the content of Moments is the content we focus on, which can help us shape our personal brand, strengthen our stickiness with customers, and also bring us high conversions.

　　Event operation

　　Finally, there is event operation. A good event can bring us brand exposure and product sales. Therefore, as the top priority, we need to carry out strict planning. Teacher Qingfeng conducted three maternal and infant activities in one month, which directly brought 2.6 million sales. Therefore, conducting activities on WeChat can bring a lot of conversion and exposure, and we need to focus on learning.

　　If you want to know how to systematically learn WeChat operations, as well as how to operate every detail of user operations, content operations, and event operations, then don’t miss Teacher Qingfeng’s WeChat operations live class this Thursday, which is definitely full of practical information. Leave a message online or add our WeChat.