What should I do if the conversion rate of store operations babies plummeted?

　　After the Spring Festival, store operations also returned to normal. In the process of operating Taobao stores, we need to monitor various data every day to ensure normalization of operations. If we find that the conversion rate of hot products has decreased, natural search will also decline seriously... At this time, we need to pay attention, but this may also be that the optimization layout of natural search was not done well when the store started to operate. So how to deal with the decline in conversion rates, what methods can be operated, and how to optimize them. Let’s learn about it together.

　　1. Source of traffic

　　As we all know, under normal circumstances, the traffic in the site is higher than the traffic outside the site, the search in Taobao is higher than the drilling exhibition, and the one with the highest conversion is generally the shopping cart.

　　For example, the store has 1,000 traffic on the first day, 600 comes from the site and 400 comes from outside the site; the next day, 1,000 traffic is still 500 comes from inside the site and 500 comes from outside the site. In this case, the conversion will decline

　　2. Flow accuracy

　　How to see if the traffic is accurate? First of all, we need to see whether the title matches the baby attributes and whether the main picture matches the title. Then we have to see if the crowd today is consistent with the crowd in the past month. Generally, the conversion will decline by about a week after the event ends. Because the active population will affect the store population label, it will take about a week to adjust.

　　3. Taobao reviews and Taobao ask everyone

　　Generally speaking, if there is a bad review at the top of the evaluation, the impact on the conversion is very great.

　　4. Baby price

　　When making a baby, we will correspondingly reduce the price of the baby in the early stage and achieve sales and traffic at low prices. In order to achieve profitability in the later stage, prices will generally be increased.

　　In most cases, the conversion rate after the price increase will decline, and the traffic will also decline. Why? Because the previous price was acceptable to buyers, but after the rise, some buyers refused to accept it, resulting in a decline in conversion.

　　5. Sales

　　When the competition loss, price and other factors are the same, buyers may be more willing to buy more sales. Proof sales and evaluations have a great impact on conversion.

　　6. Competition

　　Here, we list the competition separately because this is really important.

　　7. Market

　　The market seems calm on the surface, but it is always changing. There are many factors that affect the market.

　　By checking the reasons for your own store based on these reasons, you can quickly solve the problem. If you find a problem in the process of running a store, it will be difficult to solve the problem without finding the cause. Therefore, prescribing the right medicine is the fundamental way to solve the problem. I hope everyone will ask more questions.

　　In e-commerce operations, after the conversion rate of store babies decreases, we need to find the problem. We need to continuously optimize the increase in store babies' traffic, so as to prescribe the right medicine to find the real problem and solve the problem.