Do you really know how to do Taobao operation? Analysis of the pros and cons of Taobao operation promotion methods

　　Opening a Taobao store is the first and a key step. I have seen many merchants who don’t know how to take the first step when running a Taobao store, and take many detours. These merchants even ask: Why didn’t the traffic come in after my new product was launched?

　　After the baby is released, traffic will not be generated out of thin air in most cases, as everyone knows this. The visitor traffic of your baby comes from the pit display provided by Taobao to you. Although newly launched babies can get new product labels and Taobao has certain traffic support, if your baby does not promote it after it is launched, Taobao will not show you much, and your baby's traffic will basically be 0.

　　Therefore, the most direct way for us to obtain search traffic for babies is to promote.

　　The operating methods, advantages and disadvantages, operational purposes, target groups and funding needs of each promotion method are different. After our baby is on the shelves, we must choose which promotion method or multiple promotion methods to use according to the different categories we are in, the funds we have in hand, and other situations.

　　First, brush orders

　　The most popular promotion method now is to brush orders. The advantages of order brushing are obvious, and they cost less. By hiring brushers online to buy babies in their own store, they can artificially control the baby's sales and other data, and improve the search weight through the improvement of these data, thereby obtaining search traffic on Taobao.

　　Of course, the disadvantage of order brushing is also obvious, that is, Taobao does not allow it. If some aspects of the order brushing process are not properly operated, you may be caught by Taobao and punished. At the least, the list will be cleared, and at the worst, the single item will be reduced or even a case will be filed for investigation.

　　Since brushing orders is an illegal act, Hokage does not appeal or advocate that any merchants take the initiative to brush orders.

　　Moreover, the operation of purging orders and starting traffic is not 100% sure to increase the traffic of a single item. There are many variables in it, so it is difficult to increase traffic without a method of blindly brushing orders.

　　Second, direct train promotion

　　The promotion of the express train can be said to be the most mainstream official promotion method now, and it is also the most recommended promotion method for Taobao. Through the direct train, not only can the baby get paid traffic immediately, but it can also increase the search traffic through the conversion of paid traffic, so as to indirectly obtain search traffic.

　　However, driving a direct train also requires some basic knowledge and operational technology, and not all products are suitable for driving a direct train. Some merchants can make click payments worth one or two cents when driving a direct train, while some merchants can’t reduce the click payments for a few dollars, or even higher, resulting in these merchants not even breaking through with direct train promotion.

　　Therefore, before driving the express train, you must enrich your understanding of the express train. A blacksmith must be hard on its own, and sharpening a knife will not delay cutting wood.

　　Third, report activities

　　Using reports to promote babies is the first promotion method that many companies will think of in most operations. Reporting activities are not only safe, but also have a large traffic. It is the best choice for many babies to promote.

　　However, reporting activities are also suitable for all babies. Reporting activities have requirements for babies and categories. There are almost no activities in many categories. There are categories that can be reported for activities, and many businesses cannot apply for activities because their baby’s qualifications are not met enough. And some activities are charged.

　　Many times, Taobao activities are only responsible for adding icing on the cake and not for providing timely help. It is generally suitable for large businesses to apply for major categories.

　　Fourth, Taobao Customer

　　I believe everyone is familiar with Taobao customers. Even if there are people who have never worked in Taobao stores, there are a few people in their circle of friends or QQ groups who are always sending Taobao product coupons. I also believe that many people have used these Taobao customer coupons to buy treasures on Taobao. As long as the person enters the baby link from this link, regardless of whether he or she places an order or not, this person has become one of the traffic from Taobao customers. This is Taobao customer.

　　By deploying some resources, merchants put product links to places outside each site for traffic, thereby obtaining visitors to achieve transactions. This is actually a way to obtain paid traffic.

　　However, Taobao customer has a fatal disadvantage, which is that the transactions obtained through Taobao customer have very little improvement in the search weight of the baby. In most cases, when sellers use Taobao customer to attract traffic, traffic continues to flow in, but after the suspension, the traffic is still as small as before as before Taobao customer.

　　But what I just said has a very small impact on search weights, not without them. There are still merchants who obtain search weights through a large number of Taobao orders, but the funds required are also quite large.

　　Fifth, Taobao Live

　　I believe everyone knows what live streaming is. Since the domestic live streaming platform has emerged, Taobao has also set up Taobao's on-site live streaming. Since Taobao set up live broadcasts, many merchants have already built store treasures through Taobao live broadcasts. Taobao live streaming can not only attract traffic to babies, but also promote the conversion of old customers. And the conversion rate of new and old customers is relatively high.

　　The marketing model of live broadcast is mainly to explore the needs of customers. Due to the particularity of the marketing model, many categories will not have obvious effects or cannot do live broadcasts, and are more suitable for categories such as clothing, shoes, bags and fast-selling products.

　　Sixth, self-media traffic

　　To put it bluntly, off-site traffic is to introduce traffic from platforms other than Taobao to purchase products in your own store.

　　The main ones are Douyin, Weibo, and some other platforms. The main way to play is to shoot some videos on Douyin and add the treasures you want to post to the video, or directly find Douyin main players who already have a certain number of fans on Douyin to post product advertisements. You can also directly find some small celebrities or Weibo owners with certain fan traffic to post baby advertisements on Weibo. Many internet celebrities also use Weibo to attract their fans to Taobao stores for traffic monetization.

　　Weibo's starting threshold and operation difficulty are still relatively high, while Douyin is more popular and prefers off-site traffic for evaluation. In addition, Taobao’s direct train and drilling exhibition also have the function of draining traffic from outside the station, which can also have good benefits if operated well.

　　So the mainstream promotion methods on Taobao have been told to you. You can find one or several promotion methods suitable for you to use among these promotion methods. This will allow your store to grow quickly.