Taobao operation: Tips for store operation to increase sales

　　As the saying goes: Shopping malls are like battlefields, and the same is true for opening Taobao stores. Different products have different operating skills. Sellers must understand this principle, that is, analyze specific issues in detail. If you want to make good achievements in online stores, you must work hard. So what factors are most likely to affect the sales of online stores? Xiaowei believes that online store decoration is an important factor. A good online store decoration can highlight product characteristics, and the outstanding Taobao online store decoration characteristics can make online stores more attractive. If you want to highlight Taobao online store decoration characteristics, what details can you grasp for store decoration and store hot creation?

　　First, determine the specifications of the online store page

　　Page layout is actually the overall layout in the homepage, and different specifications naturally have different visual effects. For large-sized pages, there are more factors to consider, especially on the page section; for small-sized page design in online stores, what everyone needs to do is to design the product pictures clearly and neatly, and adapt to the overall layout. Make consumers' user experience better.

　　Second, the special color tones of Taobao online store decoration

　　Each online store has its own style. In terms of color matching, good color matching can create a deep impression on people's vision. On the other hand, a good tone layout can play a good guiding role for consumers. In short, the harmony of the online store layout depends not only on the page specifications, but also closely related to the color matching.

　　Third, baby related page

　　The characteristics of decoration are related to the decoration of the related pages of the baby. Taobao online store has many components, which is prominent among them is the home page. There is no doubt about this, followed by the production of the baby details page. When highlighting the decoration characteristics of Taobao online store, decoration of baby details pages is indispensable. On the one hand, it is the display page of the product itself, and on the other hand, it is the main channel for consumers to understand baby. Of course, these are based on the decoration of other online stores. In addition to specifications, color, and other factors, we also need to continuously improve and optimize. Only by comprehensive decoration can the decoration characteristics of Taobao online store truly highlight.

　　Fourth point: Design baby details page according to consumers' shopping thinking

　　When decorating a Taobao store, the details pages of the design of the baby are based on the seller's thinking. Sellers are talking about how good their babies are and constantly showing their own selling points. However, everyone should know that the details pages of truly good babies can hit the buyer's pain points and should deeply explore the buyer's needs.

　　For example, there is a Taobao store that sells electric heaters. Most shops’ baby details pages show how power-saving the heater is, how good the baby’s quality is, etc. However, many customers do not want to know these. The buyer hopes to have a comparison. There is a reason to make him insist on choosing your product. You can use some high-quality imitation heaters or flawed heaters in the details page to compare with your products, and use comparison and data to tell the buyer that his products are better than others. Sometimes the pain points and selling points are only one step away, but the effects are very different.

　　Whether we are doing Taobao store decoration or optimizing Taobao details pages, we must first analyze the store positioning and the positioning of the purchaser. Only by solving these two problems can we have the basis to renovate the store and optimize the details page, and only then can the designed works be favored by buyers.