#Laogao E-commerce Newsletter# [February 18 E-commerce Evening News]

　　#Laogao E-commerce Newsletter# [February 18 E-commerce Evening News] AliExpress added marketing rules on platform; JD Big Data: Before the 15th day of the first lunar month, sales of Lantern Festival increased by 520% ​​month-on-month; Vipshop invested easily to change clothes; Lei Jun talked about Xiaomi 9: I hope we sell very cheaply, but it is impossible to do it at all; 50 cross-border e-commerce companies settled in Haikou Comprehensive Bonded Zone...

　　E-commerce newsletter

　　1. AliExpress adds new platform marketing rules

　　On February 18, AliExpress recently issued a notice on the platform marketing rules, stipulating that sellers must meet the prescribed requirements before they have the right to apply to join the promotional activities organized by the platform. The platform also stipulates that the group buying activities rules must follow the group buying rules on the basis of following the promotion activities rules. (E-commerce News)

　　2. JD Big Data: Lantern Festival sales increased by 520% ​​month-on-month before the fifteenth day of the first lunar month

　　On February 18, JD.com released the "Big Data on Consumption in the Early Lantern Festival". Data shows that in the early stage of the Lantern Festival, the searches related to "Lantern Festival" increased significantly, with the search volume reaching 13 times the same period last month. The sales of Lantern Festival and Tangyuan both increased significantly in the early stage of the Lantern Festival, with month-on-month growth exceeding 520% ​​and 240% respectively. (Yibang Power)

　　3. Vipshop invests in easy clothes change

　　On February 18, Yibianyi, an Internet refit brand focusing on the high-end market, announced that it had received a round A financing of 50 million yuan. This round of financing was led by Vipshop, followed by Dingxin Capital, Yuanhe Original and Guangdong Cultural Investment Innovation Factory. At present, Yi Yihua can provide services such as refitting, weaving, leather goods maintenance, customized clothing, etc., and its online channels include Apps, mini programs and official websites. Ordinary C-end users can make appointments, check prices and recharge online directly. (E-commerce News)

　　4. Vanke is eyeing new retail

　　On February 18, it is no longer new to Vanke's desire to enter the retail industry. Since last year, it announced its cooperation with seafood retail and agricultural products and launched its own retail brand "Everything Market", its ambition to enter the new retail market is increasingly exposed. Whether its new supermarket brand "V24 Fresh Fresh Selection" launched in 2019 is a means to enhance community competitiveness or a first choice for transformation and layout. (E-commerce News)

　　5. Renrenche denied bankruptcy, and the founder sent an internal letter saying that he had established an 80 million yuan support fund

　　Li Jian, founder of Renrenche, issued an internal letter saying that Renrenche will officially launch the strategic upgrade of "new platform, new retail", and empowerment measures include: establishing a special support fund of 80 million yuan; landing in new retail stores to provide partners with one-stop services such as venue, testing, pricing, preparation, finance, and after-sales service; increasing brand advertising, and building a comprehensive ecosystem from transactions to maintenance, insurance, and extended warranty. Previously, there was news that Renrenche went bankrupt and all employees were notified to resign. Renrenche responded to the news incorrectly. (36Kr)

　　Internet news

　　6. Beijing Xindong’s legal person changes, Yu Minhong serves as chairman

　　According to Qixinbao data, Beijing New Oriental Baixuehui Education Consulting Co., Ltd. had two industrial and commercial changes on February 13, and the legal representative was changed from Sun Dongxu to Wu Mingzhu. After the change, Yu Minhong was appointed as chairman, Zhou Chenggang was appointed as director, and Wang Yuan was appointed as supervisor. Beijing New Oriental Baixuehui Education Consulting Co., Ltd. is 100% owned by New Oriental Education Technology Group Co., Ltd. In addition, New Oriental Education Technology Group Co., Ltd. recently added a number of new foreign investments, and opened New Oriental Education and Training School Co., Ltd., Furong District, Changsha City on February 14, and Zhengzhou New Oriental Training School Co., Ltd. on February 13. (36Kr)

　　7. Lei Jun talks about Xiaomi 9: I hope we sell it very cheaply, but I can't do it at all

　　Lei Jun posted on his personal WeChat subscription account, saying, "Xiaomi flagship phones must remove the constraints of cost-effectiveness, focus on making the best products, and live up to the expectations of Mi fans for Xiaomi! This time, in order to make Xiaomi 9 well, we will spare no expense." Lei Jun said, "The manufacturing and R&D costs of Xiaomi 9 are absolutely not cheap. I hope we can sell them at a particularly cheap price, but I can't do it at all." (36Kr)

　　8. Baidu launches a red envelope sharing activity of 200 million yuan during the Lantern Festival

　　Baidu launched the "Good Luck Chinese New Year, Lantern Festival 200 million" event. Users open Baidu APP on the Lantern Festival and use the "shake" method to get red envelopes according to the page prompts or the host's interactive password. The red envelopes are divided into 8 rounds, with a total amount of 200 million yuan. The event will officially start at 0:00 on the Lantern Festival on February 19. (36Kr)

　　Cross-border newsletter

　　9. Amazon refutes US lawmakers’ accusations: We are proud of our work

　　On February 18, Amazon executives said that it was untrue and invited her to visit Amazon for her criticism of Amazon's labor conditions. The lawmaker criticized Amazon's plan to select its second headquarters in New York, saying its labor conditions were "inhumane". Dave Clark, Amazon’s senior vice president of global operations, responded on Twitter that the claims were “untrue” and “we are proud of our work” and invited him to visit Amazon’s business. (E-commerce News)

　　10. 50 cross-border e-commerce companies settled in Haikou Comprehensive Bonded Zone

　　According to the Hainan Provincial Department of Commerce, Hainan Province has accelerated the development of cross-border e-commerce and accelerated the construction of Haikou cross-border e-commerce comprehensive pilot zone. 50 cross-border e-commerce companies have settled in the Haikou Comprehensive Bonded Zone. This year, Hainan Province will increase its efforts in cross-border e-commerce investment and promote the innovative development of Hainan's cross-border e-commerce. (E-commerce News)

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