Taobao operation is doing these things well, free traffic will naturally come

　　It is not easy to build a store now, and novices lack experience and operational skills. But it doesn't mean you can do nothing. While learning various magical skills, don’t forget the operation of the store at the beginning. Do it well from the beginning and you will reduce a lot of difficulties. Traffic, what you need to do a store is traffic. How to get free traffic involves a weight issue. The store weight is high and the natural search ranking is high, so you can get good traffic. Businesses often say that my friend’s store did not have a direct train or an event, but the traffic was too high. Why, it is the search weight issue of the store.

　　The simplest example is that you often report special offers every day. If the event fails, the reason you give you is that the comprehensive ranking is poor. This comprehensive ranking means that your store has poor search weight, no search traffic, and lacks competitiveness. Thinking about free traffic, we should start from factors that affect search weight and store traffic:

　　Dynamic Rating - DSR

　　In my previous sharing, I mentioned the dynamic rating point. Dynamic ratings are the description of the final communication experience of the buyer after purchasing a product, which is aimed at the product, the entire shopping service, and logistics rating. Every store is a platform that evaluates whether the store is of high quality at the product and service level.

　　Figure 1 (The picture is taken from the Taobao interface screenshot, for reference only) During the event and during the promotion period, it is time to test the store’s products and service level. If you want to have traffic, you must provide high-quality products and high-quality services to buyers on the platform. The store’s comprehensive service capabilities can accept many buyers, and being recognized by the buyer is the store supported by the platform. You can check the search interface yourself. The DSR is ranked higher than the DSR is ranked higher than the DSR! When the store accumulates sales and reputation in the early stage, its products and services must keep up with it, restrain your temper and your personality. Taobao not only sells products, but also sells services.

　　Violation - False transactions, fake sales

　　There are too many violations in the store, and there are many places where points are deducted. Prohibited words, pictures, shipments, false transactions, and illegal use of tools will all have problems. Of course, not all violations will be deducted points or downgraded. In addition to violations, the store also has regulatory records. As long as the store is operating abnormally or the baby is abnormal, some problems will arise.

　　Figure 2 (The picture is taken from the Taobao backend interface screenshot, for reference only) What you need to do is to reduce these problems and operate the store within Taobao rules. If you buy something, you need to check the instruction manual so that you won’t use it wrong. When working in a store, you must be familiar with the basic rules of Taobao. If you don’t understand the rules and do it blindly, Taobao will give you the chance to try and make mistakes, but if you make too many mistakes, there will be no chance.

　　Main business share-multi-category operation

　　Why is this part mentioned? This part is nothing wrong with the old shop owner. It is clear about its importance and the store operation has been determined. However, many people who started to build stores have little practical experience and often switch shops when they choose products and operate categories are unclear. Or if the store has been working for a while, and feels that the product cannot be completed, and a certain category is better operated, it will also switch products.

　　Figure 3 (the picture is from the screenshot of the Taobao interface, for reference only) There is even such a thing as switching old stores that already have high enough store reputation to other categories, which directly leads to a very low proportion of the main business. In order to increase the proportion of main business, you need to accumulate more seller reputation points before you can get up. The proportion of the main business has a direct impact on the search weight of the store and the activities.

　　Store level

　　Now everyone has a consensus that the traffic limits that stores can get at different levels of the store are different. So thinking about traffic, breaking through the level is a good choice.

　　Figure 4 (The picture is derived from the backend of the practical store, for reference only) and the requirements for the initial level improvement of the store are relatively low, and sales of tens of thousands or hundreds of thousands can exceed one or two levels. As long as it is not a too low baby order, breaking through the initial level is very simple. I have also classified hierarchies before. The initial level is the first thing the store needs to break through. Only after the breakthrough is stable can it seek better level traffic. Data dimensions

　　If the overall store is well done, we must also look at the data dimensions of many aspects. Whether it is done well or not, we must withdraw cash through these data dimensions: click rate, click on the pit of natural search, of course, you can't see the click data directly. What you see is the reference value of the industry click, but what you can see is the search ranking of the baby. In the case of high ranking, the store has no traffic, so you must consider the problem of the baby setting, price, main picture, sales, etc. Conversion rate, with pit traffic, pit output is required, so that the pit value and the UV value of store visitors can be reflected. Traffic can generate value, you can stay longer and get a better position.

　　Collection and purchase

　　Whether the baby is accepted by the buyer depends on the data indicators of the collection and purchase. 10% of the indicators are basic indicators, 15% are passing indicators, and 20% are excellent indicators. The higher the real collection and purchase, the greater the potential of the baby.