How to improve the weight ratio of Taobao operation title SEO optimization

　　Does the modification of Taobao baby titles have any impact? Many students may encounter such a situation. After the modification of the baby titles, the weight will decrease. In fact, modifying the title will not affect the weight itself, but the way you modify the title is wrong! In fact, many merchants are also thinking about a question: whether the weight will be affected if the Taobao title or details page is modified.

　　In fact, the slightest title optimization or modification of Taobao titles does not have a big impact, because the title also needs to be continuously optimized, but these premises are that we know how to modify the title correctly. So today we will share how to increase the weight of the baby by modifying Taobao titles.

　　Modification of the keywords of Taobao titles will not affect the weight on a large scale, but will only affect the ranking. Note that if you modify it, it is recommended to modify it in batches. Do not move it for slightly better products; modify the title or delete it for poor products and re-up the link; regularly maintain and adjust the title.

　　In fact, when modifying the title, you also need to depend on how to modify it. If you just modify the order or add a keyword, the ranking may decline, because Taobao now uses a system to calculate the weight to add points to each word. When the close link matches the user's search, the weight will be higher. If it is broken, the weight of each word will be recalculated. Not only that, if the weight of the previous close link is gone after breaking, the ranking will definitely decline.

　　Therefore, the order of modifying the title will affect the ranking of Taobao keywords. Therefore, when modifying the title, everyone should choose a better keyword ranking, especially be careful not to move the keyword position at will, otherwise the data will definitely be re-modified, which is equivalent to saying that all the weights obtained at the beginning must be overturned and started again. Therefore, it is recommended that you position the core keywords well when taking the title, and it is best to place them at the forefront of the title. In this way, when modifying the title later, the core words do not need to be moved, and the relative impact will be reduced.

　　Therefore, if you modify the title and downgrade the title, it is best to modify the title immediately, because generally speaking, as long as the title is downgraded, the data performance of the newly selected word is basically average, or the word that originally had traffic has been replaced, so you can only change it back quickly, and then immediately increase the investment in the direct train. If you increase the investment in the direct train, it may not necessarily change the title back, because if the word you modified is better than the previous keyword, you must choose to replace it. The increased investment in the direct train is to invest around this new keyword and see if the weight of the title can be increased.

　　In fact, the optimization of Taobao titles is not difficult, but it is very complicated. While maintaining relevance, you still need to do a certain amount of data analysis, and then do not modify the title at will. Only modify it when your baby has no traffic or the product has no weight and stable traffic search requirements change.

　　If you just optimize the title, changing the order of the title will affect the keyword ranking. Therefore, when modifying the title, remember not to move the position of the keyword when modifying it, otherwise the data may be recalculated. When firstly, when you layout the hottest products, the core keywords should be positioned well and placed at the forefront of the title. In this way, the core words should not be moved when modifying the title later.