Transforming from a shroud to Hanfu, it accounts for 1/3 of the national market. This Taobao county has become popular all over the country recently!

      "What is Cao County" has become a hot search. "I would rather have a bed in Cao County than a house in Beijing." "I often feel inferior because I am not from Cao County." It has frequently been on hot searches, which is enough to show that Cao County has made a solid circle this time.

      Behind the popularity of the world, let us understand this small town. Cao County has the largest Taobao village in Shandong Province, ranking second among the top ten Taobao village clusters in the country; it is the largest performance costume and Hanfu base in the country; coffin exports account for 90% of the Japanese coffin market.

      The former production location of Hanfu was in these popular cities, Hangzhou, Guangzhou and Chengdu. Hangzhou is the capital of e-commerce. With the developed e-commerce industry, big Hanfu stores will naturally appear. At the same time, Hangzhou is a gathering place for internet celebrities, and naturally many internet celebrities are gathered to participate in this field. Guangzhou has a developed manufacturing industry and strong production capacity. Many Hanfu merchants from other regions come from here. Chengdu is better than the market, internet celebrity cities, leisure capital, everyone is willing to consume, and there are many local Hanfu clubs.

1. The foundation left by the old industry

      However, in the face of such a powerful opponent, how did Cao County break through it? This starts with the past history of Cao County. Cao County has been engaged in the longevity material industry in the past. Cao County has always produced coffins and shrouds, and their coffins monopolize more than 90% of the coffin market in Japan.

      They also have a full range of shroud industry. The shroud industry is essentially the clothing industry, design, plate, sewing and processing, and has a complete set of industrial chains. Since there is a complete industrial chain, it is a matter of changing your thinking. There are many sellers of shroud clothes, but the market for costumes and Hanfu is so strong, so you might as well try new ideas. From shrouds to costume processing, we produce various performance costumes, ethnic costumes, festival costumes, photography props, and dance shoes. After the development of the costume market, many users began to ask them whether they sold Hanfu, so many businesses began to transform into Hanfu.

2. Price advantage

      The Hanfu prices were relatively high before, and the prices of some Internet celebrity stores were generally between 300 and 500 yuan, but once Cao County took action, the price dropped directly to more than 100 yuan. Not only is it cheap, but it also ships fast. In the past, Hanfu required extremely high prices and a long waiting time, while Caoxian achieved low prices and fast delivery, which directly met the majority of Hanfu needs.

"2019 Hanfu Industry Report" shows that among all Hanfu consumers, the proportion of users who choose the price of 100-300 yuan is the highest, reaching 41.78%. Of course, most of this price range comes from Cao County.

3. Return of talents

      Since Cao County’s Hanfu copied a large number of copycats at the beginning, they were sued by some big brands and defeated them, which led them to transform their designs and began to make their own original designs. This is the origin of the "Beijing, Shanghai, Guangzhou, Cao" music. Many Beijing-based migrants in Cao County, Beijing, Shanghai, Guangzhou began to return to their hometowns to build their own Hanfu brand, and even talents with doctoral degrees have returned.

      In 2021, there are more than 2,000 merchants in the Hanfu industry chain in Cao County and more than 600 original Hanfu processing enterprises. Original Hanfu sales have accounted for one-third of the same market in the country. The popularity of the market is the best proof. Cao County quickly opened a secondary vocational education school and set up a live broadcast room for Hanfu merchants to live broadcast and train a new generation of Hanfu merchants. Their female county magistrate also personally started live streaming to sell Hanfu, and sold 3,000 pieces in half an hour. Cao County's popularity has become popular because the Hanfu industry has gathered a large number of young people who have returned to their hometowns to find jobs. It is no surprise that these young people are young people who know live broadcasts and the Internet.

      Some old industries that are about to be tumultuous can change their thinking, but they may be the seed players in the next trend, and they will bring new possibilities.