Lyrics are copywriting: Xue Zhiqian is not only good at writing jokes, but also a copywriting expert!

As a jokester who has been delayed by his singing career, Xue Zhiqian is popular with his unique style of jokes. Not only is he on the hot search every day, but recently he has supported half of the funny points with variety shows.

But in fact, Xue Zhiqian's songs are also very good, and many of them are composed by him personally. The lyrics are copywriting . Apart from the jokester, Xue Zhiqian is more like a hidden copywriting expert!

Today I will take you to see Xue Zhiqian's lyrics. It turns out that handwritten lyrics of jokes also have routines.

High energy ahead, copywriters, it’s time for you to study!

—Emotional resonance—

I want to touch your hair

Just a simple test

I want to give you a hug

Is it OK as before

Are you serious about taking a step back

The damage of a small action is so great

I can only play a gentleman

Only talk to you

--"gentleman"

What else do you want me to do

The text you suddenly came to me is enough to be sad

I don't have the ability to forget you don't need to remind me

Even if the ending is

What else can I do

In the end, it's not the lover's position

You never thought about me why did you do this

--"What else do you want me"

Looking at the lyrics and listening to the music, I can’t help but make everyone who has loved sad and make everyone who is loving feel sad. This strong sense of resonance is also the unique feature of Xue’s love song.

—Picture description—

Shanghai, which has not snowed for more than ten years

Suddenly snow falls

Just the moment you said you broke up

The snow fell so deep and so seriously

Reflecting the scars of me lying in the snow

I don't care about myself

How scarred

But I care who will accompany you in the future

--"Serious Snow"

You stopped in this street we are familiar with

Read all the lines you prepared

I'm still lying with a strong silence

I don't have the ability to block the direction you are going

At least I am generous when I am separated

I'll choose to bypass that street later

I hope I can meet on another street

Missing is showing off your strength and will not forget

I'm not able to follow the direction you are going

If you love more and more passively, the more you will be more generous.

--"What else do you want me"

Xue Zhiqian's song "Serious Snow" is a heavy snow that seems to have fallen seriously because of predicting the "parting", which combines this scene with the current broken heart. "What You Want Me" describes the story of a couple who are breaking up, and it is full of picture. Such stories are heart-warming, and reasonable pictures also bring the audience into a sad situation.

—Rhetorical techniques—

Personification

① Down so deeply, so seriously

Reflecting the scars of me lying in the snow

--"Serious Snow"

②Snow and wind, please stop wiping my tears away

After all, that's my favorite woman

After all, I was the one she loved deeply

--"Serious Snow"

③When you wave thousands of threads, I will fall with your beauty

The yellow maple leaf floated into the smoke to see me for the last time

--《Yellow Maple Leaf》

simile

①You are so sad that you look like an actor without talent

The audience can see it at a glance

--"actor"

②I know your tears have already flowed into the sea

When blood slowly splashes through the expectation

--《Yellow Maple Leaf》

③I thought the traveler burned my passion

You feel like a love letter

--"I seem to have seen you somewhere"

Xue Zhiqian's lyrics are better at using various rhetorical techniques. From metaphor, personification to parallelism, and exaggeration, it has created countless classic love song kings who cry because of injuries. This is also the unique feature of Xue's love songs.

—Dialogue narrative—

Simpler, simpler way of speaking

Please omit progressive emotions

You're not an actor

Don't design those plots

I don't have any objection, I just want to see how you complete it

You are so sad that you look like an actor without talent

The audience can see it at a glance

--"actor"

Dear, when next year's today

I'll come back when the red maple leaves bloom into a sea again

You must wait for me under the maple tree

--《Yellow Maple Leaf》

Text makes people tired, but dialogue can bring distance and bring into the context of speaking. To use more good copywriting in second-person characters, you must learn to interact with fans and audiences. You can also be cute appropriately~

—Show attitude—

Our love is just now

There are no more left and no more to forget

I should be able to take care of myself

Our distance is just right

If we don't have enough, we can't save it

People who have loved hard should not be considered

--"Just Just Right"

What else do you want me to do

Don't be at my wedding

I got into the car after listening to the song you love

It's worth loving you

I don't want you to behave like that

You can't forget the way I accompany you

Because that was my happiest time

--"What else do you want me"

Even Xue’s sad love songs are filled with Xue Zhiqian’s unique insights on emotions. For example: no longer meeting after breaking up gives the other person a space to live; for example, even if you break up, you don’t regret your deep love at the beginning, etc. The lyrics in Xue's sad love songs are all expressions of his emotional attitude.

Summarize

Although writing lyrics itself cannot be equivalent to copywriting itself, Mei Xiaohua feels that things that touch people's hearts must have commonalities in copywriting, such as beauty, such as emotion; at the same time, as lyrics of commercial words, they have a common communication basis with copywriting. Anyway, if you don't know how to write a copy, why not try to get some inspiration from these lyrics?

As a sing joker, Xue Zhiqian's lyrics are worth reading by every copywriter.

Source: Plum Blossom Today Author: Maggie