Why are long-tail keywords so important? How to optimize Taobao keywords ~

　　The purpose of Taobao's promotion of long-tail keywords is to bring better free search traffic to babies. Doing a good job in Taobao's SEO is a means to obtain traffic. Most people know that the best SEO is to optimize keywords. However, everyone knows that there are many types of keywords on Taobao, and each type can bring different traffic to babies. So today, let's talk about Taobao's long-tail keywords. What are the techniques for optimizing Taobao's long-tail keywords?

　　Taobao long-tail keywords are actually composed of two to three attribute words, and can also bring search traffic to the baby, but they are not the central keyword.

　　It brings relatively small search volume and is unstable, but the customer conversions it brings are higher than keywords, which means that long-tail keywords are more purposeful.

　　What are the tips and methods for optimizing Taobao’s long-tail keywords? The following editor will share with you:

　　1. Find attribute keywords

　　When looking for words, you must search for popular keywords. At the same time, the number of online products it owns should be relatively low. In addition, the number of products in the same city cannot be zero. In addition, there will be attribute differences in this type of word. Sellers need to delete and reorganize them based on the characteristics of these words and combine the attributes of the store treasure.

　　2. Accurate description of baby

　　Different babies have different long-tail keywords, so they also put forward higher requirements for the combination of long-tail keywords, and the baby needs to be accurately described. In addition, keywords should also have a good data market.

　　3. Determine various words

　　First of all, it is the subject of a product. So what is the subject? The editor will give you an example, such as pants, so there are women's pants, men's pants and children's pants under the pants, which are the subject words. The highlights of pants include highlights such as genuine leather and denim. The attribute words include pure cotton, chiffon, slim body, etc. The auxiliary words can be added cotton, velvet, etc. And auxiliary words can be used in vain, Korean version, winter, etc.

　　Therefore, sellers need to refine the product characteristics of their babies by themselves. It is best to be able to cultivate some keywords, and then it can become a major feature of their babies.

　　4. Match attribute words with baby

　　There are many types of attribute words. When combining long-tail keywords, you need to match each attribute word separately and analyze the matching words. If the popularity search, click-through rate and conversion rate of this word are very high, this is the long-tail keyword suitable for Taobao baby titles.

　　5. Test your baby title

　　After a certain period of time, everyone needs to judge the conversion situation brought by this treasure title. If the conversion effect is not good and cannot match, it means that the word has no effect and should be replaced and optimized in time.

　　The role and combination of Taobao’s long-tail keywords actually require skills, and do your best to apply this word well, which can also promote the store’s conversion and traffic to increase rapidly!

　　Therefore, when you optimize the title keyword, you should not only look at whether the keyword matches the baby, but also whether the keyword matches the baby category you set. If your baby has 2 or more categories that can be set, you need to weigh the accuracy of traffic and keywords.